Mobile commerce is the process that entails using wireless devices like smartphones and tablets for online transactions. It enables customers to pay the bills and services, buy or sell products, use online banking and digital wallets. M-commerce helps conduct online transactions fast, convenient, and secure.
In this article, we’ll unveil the importance of mobile commerce, see statistics, types, advantages, and disadvantages. Next, we’ll make the difference between mobile and eCommerce clear, explore trends for 2021 and examples.
Why is mobile commerce important?
Today, almost every person has a smartphone and uses it for different purposes. Some need it for communication, some for shopping, business, or online banking. As of 2021, the number of smartphone users exceeds 6 billion. According to Statista, 90% of internet users worldwide search for information from their smartphones. These two facts explain the importance of mobile commerce.
Now when the majority of retailers go online, people should have a mobile device and a fast internet connection to access websites and place their orders. Entrepreneurs also should get prepared with a responsive web design. Companies should ensure fast load time, seamless buying process from smartphones to increase the number of customers, sales, and encourage word-of-mouth promotion.
People who surf the internet are potential customers of many brands. Users generate traffic and conversions if they are interested in a company’s product. It’s more convenient to use a pocket-friendly device to make a purchase rather than wait until the web page loads on a laptop.
You know why you should pay attention to mobile commerce, let’s explore some real facts.
Mobile Commerce Statistics
Now when the number of mobile and internet users is constantly growing, m-commerce also demonstrates growth.
According to Statista, 72.9% of all retail e-commerce will be conducted through mobile commerce in 2021. This fact is real because of a rise in the number of mobile payment users.
As of 2021, more than 4 out of 10 respondents had an experience of contactless payment.
53% of consumers rely on their cell phones to purchase. They prefer using smartphones rather than other devices like tablets, laptops, and computers.
We experience the growth in smartphone users every day which indicates that more and more people switch to their phones to conduct different types of transactions. So, if you want to ensure a seamless buying experience, you need to provide customers with the possibility of mobile payment and mobile shopping.
The statistics are clear, so let’s walk you through the types of m-commerce.
Types of Mobile Commerce
Although mobile commerce covers a wide variety of processes, we can differentiate three main types.
- Mobile banking. In the digital world, banks strive to simplify the processes of financial transactions so that clients can do it through special apps. Now people can transfer money, pay for rent, or buy products online. The service enables customers to make transactions online from their mobile devices like smartphones and tablets. With these devices, clients can bank from any place in the world with an internet connection. Mobile banking is convenient and prevents people from long queues, technical problems, and fraud.
- Mobile shopping. It enables customers to buy whatever they need with the help of a mobile device. Consumers don’t have to go to the physical stores to buy some clothes, accessories, groceries, or shoes. A person just needs to find an appropriate site or app to shop online and have products delivered. It saves time and is very convenient for busy people.
- Mobile payment. The term defines the money payment made through a mobile device. The majority of banks have apps that allow clients to instantly transfer money from their accounts. At stores, customers just need a phone to pay for their purchases. Retailers accept payments by scanning a barcode on a smartphone. It can bring several benefits: a person doesn’t need to carry cash, it’s more secure than a credit card, and the payment process is fast.
You’ve probably used these types of mobile commerce and can say that they are helpful in our everyday lives. To make the advantages and disadvantages more clear, let’s review them in more detail in our next section.
Advantages and Disadvantages of Mobile Commerce
Selling and buying online from mobile devices is extremely popular now. M-commerce is an additional channel for small and big businesses that helps them scale. We’ll unveil the pros and cons of mobile commerce so that you can consider it for your company.
The advantages include:
- the opportunity for small brands to enter the desired market;
- information disseminated fast;
- the right marketing message at the right moment;
- high sales volume;
- enhanced customer base;
- good security.
The disadvantages include:
- brands’ responsibility for data privacy;
- international competition;
- the need for internet connection;
- delivery costs;
- additional fees.
So now that you know why people use different types of m-commerce, it’s time for you to find out the difference between mobile and eCommerce.
Mobile Commerce vs eCommerce
Although both mobile and eCommerce are created to improve customer’s buying experience and simplify the purchasing process, they can’t be used interchangeably. That’s why it’s time to figure out the main difference between these terms.
Mobile commerce is a process of conducting transactions with the help of wireless devices like cell phones and tablets. It entails mobile shopping, mobile payment, online banking, and more. Customers can perform transactions from any place in the world if they have a strong internet connection and a digital wallet.
eCommerce is a process that enables people to purchase and sell products over the Internet. Customers can buy any product they need by using devices like desktop computers or laptops and their credit cards.
Simply put, the main difference between the two terms is the device people use to buy or sell products and the form of payment. In m-commerce, customers need to use smartphones or tablets and mobile wallets whereas in eCommerce they have to use a desktop computer or a laptop and a credit card.
Now that you know the difference, it’s time to proceed to the next section to explore mobile commerce trends.
Mobile Commerce Trends for 2021
Different businesses already adapt to the trends among their target audiences. Smartphones succeeded in changing our daily activities and way of life and gave stimulus to the significant growth of mobile commerce. So, you should be aware of the mobile commerce trends in 2021.
- Voice shopping. You’ve probably heard and used Siri or Alexa, voice assistants that help find the necessary information on your smartphone. In the US, nearly 40% of internet users turn to voice assistance for help. In 2021, everything indicates a 9.7% increase in the number of users. This is since people prefer to use voice searchers rather than type a query. Gadgets are used everywhere: to shop and pay the bills.
- Mobile chatbots. Chatbots are very popular because of the multiple actions they can perform for different businesses. They can assist customers, ask them basic questions, and help solve some problems. With chatbots, customer care agents can manage several chats simultaneously and provide help. When the number of smartphones is constantly increasing, there’s a point in mobile chatbots. People should have an opportunity to communicate in a live chat with a support team from their cell phones and tablets.
- Augmented reality. Some companies started using augmented reality to improve the buying experience. The main aim of applying the technique is to demonstrate how the product will look like on a customer or in a home. Clients can see products in different colors and decide whether they match their expectations and style.
- Mobile payments. Lately, we often notice that payments with mobile wallets have become popular. It’s convenient, fast, and secure. People can use them to shop both online and offline.
These trends help customers buy and sell products. They can also be useful for your business. To see how they work in real life, let’s explore some examples.
Examples of Mobile Commerce
With the development of mobile commerce, people don’t longer need to use their computers or wait in long queues. They just need to have smartphones and digital wallet platforms like Google Pay, Apple Pay, or Android Pay.
The famous chain of coffeehouses encourages their customers to download the Starbucks app and receive rewards instead. The app allows clients to order ahead and pay at certain locations. With the app, people can track the points and rewards they earn for ordering Starbucks coffee.
The world-known payment method is a very helpful service when you want to buy in-store, on websites, or through certain apps. The digital wallet has a higher level of protection than a physical credit card since it has a Face and Touch ID. If you travel abroad, Apple Pay will help you pay in places that accept contactless payment.
To put it simply, m-commerce improves our lives and the speed and quality of financial transactions. Everyone can use a smartphone to pay for a product or manage an online store. Use the information and examples above to implement it into your business.
- In this article, you’ll find some important statistics.
- In this article, you’ll find the advantages and disadvantages of mobile commerce.
- This article provides readers with information about mobile commerce and eCommerce and the difference between the two.
Last Updated: 26.04.2022