Abuse complaints can occur when someone marks your campaign as spam. This doesn’t mean that you are a spammer, but very often subscribers may mark your emails as spam because they no longer wish to receive emails from you and have tried to unsubscribe but couldn’t find your "unsubscribe" link.

In this video, the SendPulse marketer shares actionable tips to avoid spam folder. Check it out!


Why do you need to worry about abuse complaints?

If your campaign has abuse complaints, email providers like Gmail, Yahoo, Hotmail, and others may block emails from your server. When using an Email Service Provider, such as SendPulse, being blocked can affect the deliverability of thousands of other users' accounts that also send emails from that particular server/IP address.

Always ask for people's permission before adding them to your mailing list. Remember this in these cases:

1. Business cards

Don’t add emails from every business card you receive, because people didn’t give you permission to add them to your campaign list.

2. Exhibitions

At events like trade shows you can collect a large email base, but that doesn’t necessarily mean that you can start sending them your email offers. The first thing you should do is inform the person how you got their email address (i.e. a trade show) and ask them to join your campaign list. This must be done in shortly after the trade show, so the person remembers visiting you.

3. Email submissions from an online purchase

When people place their order in your store they might submit their email address, but that doesn’t mean that they want to hear from you in the future. You can send them emails only after asking for their permission.

Don’t send emails if your campaign's mailing list was collected one year ago and you haven’t sent emails before. People may forget that they signed up and could mark your email as spam. That is why you should start with an re-engagement email campaign.

One of the best practices of email marketing to minimize abuse complaints, is allowing users to unsubscribe easily with a single click. 


  1. In this article, you'll find out what spam complaint is and how to avoid them.
  2. This article provides a holistic view of a spam complaint. Here you'll learn the way it's reported, how it affects the sender and discover the best practices to avoid it.
  3. The article on SparkPost covers the ways to handle spam complaints.
  4. In this article on AWeber you'll find out the acceptable spam complaint rate.
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