A brand ambassador is a professional with an outgoing personality and strong social media presence who speaks for a brand and promotes its products online and offline. This person helps create content, becomes a spokesperson at various events, handles word-of-mouth marketing, and promotes a brand and its products through different digital platforms.
Watch the video below to figure out how to make your brand grow with the help of a brand ambassador.
In a world with 3.78 billion social media users, the influence of digital platforms is very strong. That’s why brands seek professionals ready to become their representatives and promote their products and services. In this article, we’ll unveil the reasons why businesses look for brand ambassadors, their responsibilities, and salary. Next, we’ll jump into our step-by-step guide on how to become a brand ambassador.
Why do businesses need brand ambassadors?
Every company needs a “face,” a real person who has all the required traits and shares the brand’s values and tone of voice. Brands search for their perfect candidates to speak for them because they can:
- improve brand awareness;
- create a higher level of customer trust;
- reach a new audience and bring in new customers with the help of referral sales (links and coupons) and word-of-mouth;
- enhance customer lifetime value;
- blow up conversions through user-generated content;
- reduce extra expenditures on the creation of in-house content;
- increase a company’s effectiveness across different channels;
- establish credibility;
- build a good reputation;
- boost sales;
- drive traffic to a brand’s website.
An employee, a huge fan of your brand, or just a customer can easily become your brand representative. The person should know the details of your brand’s product, vision, and mission, manage brand accounts in social networks, have experience in marketing, and be a great spokesperson. Real people are more likely to engage a wider audience by trying a product or service and recommending it to a company’s target audience. Moreover, they help obtain new customers and retain the current ones.
Ideally, brands want to see a public figure who has a great influence on the masses. You’ve probably heard about Dua Lipa representing Puma and Selena Gomez being an ambassador of Pantene. Influencers inspire people all around the world through their campaigns and initiatives.
Now that you know the key reasons, let’s proceed to the responsibilities of brands’ faces.
What do brand ambassadors do?
As a face and voice of a company, a brand ambassador creates buzz around a certain brand and promotes products both offline and online. To make people talk about a company and recommend it to others, opinion leaders leverage word-of-mouth marketing, distribute merchandise and information to prospects, and communicate a product’s value and benefits. Moreover, the position involves becoming a company’s spokesperson at various events, product launches, and conferences.
Since more and more people become familiar with social media platforms, a candidate should navigate Instagram, Facebook, Twitter, YouTube, and various messengers perfectly. A real professional should create quality content for a brand’s site and social media to bring leads.
These employees regularly communicate with their audience in different ways to generate brand awareness: participate in events, represent a brand online through videos, educational materials, and offline through various live events, meetings, and conferences.
Large companies seek professionals who are ready to make every effort to shape their marketing strategy, communicate a brand’s message, and promote it through the most effective channels. A great communicator with excellent networking skills also collaborates with the sales and marketing departments to achieve a company’s objectives.
Now that you know about the responsibilities of brand reps, let’s talk about the compensation you can receive when having a job like this.
Do brand ambassadors get paid?
Becoming an ambassador of a brand is an excellent idea for friendly, outgoing, and enthusiastic people. According to Indeed, an average salary is $17 per hour and $39,834 per year in the United States. 49% of Americans who work as brand ambassadors are satisfied with their incomes and say that they earn enough money for living.
It’s worth mentioning that there are a lot of great companies that offer higher salaries and let brand reps earn $55,000-65,000 annually. Hence, salaries vary and depend on the brand you endorse.
Sometimes brands employ a different strategy and prefer to pay their professionals based on the number of promotional materials they can distribute or leads they generate. As a result, brand ambassadors who work on commission can earn a lot in case they bring many prospects or nothing if they don’t succeed in expanding a customer base.
To become a perfect candidate for this position, you need to consider the following guide.
How to become a brand ambassador
- Look for the brands you would like to represent
- Create a unique personality
- Engage a wider audience
- Communicate with your followers
- Increase the number of subscribers
- Contact the companies you would like to work with
Today, you don’t need to be a celebrity, an influencer, or a public figure to become a corporate ambassador. Since companies strive to build brand recognition and drive their sales volume, they look for young enthusiasts good at multitasking. If you feel that you have great networking and communication skills, stick to the following steps to get started.
- Look for the brands you would like to represent. To start, search for the companies you would like to endorse. Bear in mind that brands would like to see opinion leaders who share their values and suit their primary purpose. For instance, a beauty blogger is a perfect fit for a cosmetics company. Therefore, it’s useful to research the brands that relate to the content on your social media. Follow them to comprehend their fundamental principles and the people they need.
- Create a unique personality. Get ready to demonstrate a clear personality online. For this purpose, find your niche: traveling, lifestyle, beauty, fashion, or business. Brands need ambassadors with certain vibes and interests in which their product can suit perfectly. Many well-known brands of sportswear choose athletes as ambassadors. For example, Tony Hawk, known for his achievements in skateboarding, took a worthy position as a brand ambassador of Vans, a famous brand of skateboarding shoes and apparel.
- Engage a wider audience. You need to create quality content to build a good reputation and trust. Do your best to create engaging posts, share quality pictures, create stories to gain more followers, and collect likes and comments. Employ different strategies and approaches to reach more people. As an option, consider commenting on famous pages or blogs, conducting giveaways, turning to bloggers for promotion, or using paid advertising. The more activity your page has, the more attractive your personality is for companies in the same niche.
- Communicate with your followers. Be active with your subscribers. Ask them to share their experiences and opinions. This is an excellent opportunity to build a dialogue and engage followers in a conversation. Your interactive approach won’t leave them indifferent. As a result, you’ll not only retain your existing followers but also attract new ones.
- Increase the number of subscribers. One of the main aims of every blogger is to have a large following. To attain it, opinion leaders cooperate with other influencers in the niche, conduct giveaways, create blog posts regularly, use hashtags, and actively communicate with their audiences.
- Contact the companies you would like to work with. Once your social media account is ready, and you have decided which brands you would love to endorse, start reaching them out. You can send them a message offering your services through social media or email. You can also do it in person by visiting special events and meetings.
To conclude, by enlisting your best employees or customers as brand ambassadors, your brand can reach leads, bring in new clients, forge a deep bond with the audience, and improve conversion rates. If you think about representing brands and their products, becoming a spokesperson, and designing effective marketing campaigns and strategies is your cup of tea, go ahead and show your knowledge and skills as a brand ambassador.
- Here you’ll find the definition, job description, and salary of brand ambassadors.
- In this article, the author unveils why companies need brand ambassadors and gives several examples of such brands.
- This article uncovers six things people should know about brand ambassadors.
Last Updated: 08.11.2021