An email signature is a part of a brand image which is more than just your name and position held. It is often called an email footer. It provides a recipient with the information about your company and helps recognize it.

An email signature is a must since it reinforces brand awareness and gives additional marketing opportunities.

The video produced by Exclaimer offers useful insights into the art of creating an email signature.

How to create a professional email signature?

Name, company, the position held

All the recipients judge by this information whether an email is worth reading. Never send campaigns on the behalf of an individual without stating the brand. Note, that a sender is to be easily related to the business at the back of subscriber's mind.

Contact information

Include the link to the official website and blog, your company phone number or the number of customer care department.

Company logo

If you have a business, include its logo. Still, it's not obligatory but will help the clients recognize and remember you.

Social media icons

Bear in mind that you can include link only to the profile of your company, but not your personal one. We recommend adding social media icons to the email signature as they give another opportunity to acquire new leads. Don't miss a chance to grow your target audience!

Stick to neat design

Take into account your corporate colours and fonts while creating an email signature. 

Keep away from:

  1.  Colours that shriek at one another like green and blue.
  2.  Bullet list.
  3.  GIF-animation.
  4.  Adding the email address you are sending from.

How to create an email signature in SendPulse?

All the ready-made email templates include an email footer. If you want to create your own unique template, use our drag-and-drop editor. You see that it contains an email signature as well. To add some text, social media icons or separator, just drag these elements from the left to the working field and edit their design.

 

Create and send an email campaign for free right now!

References

  1. The article "The Art And Science Of The Email Signature" on Smashing Magazine provides valuable tips to follow while creating an email signature.
  2. The article "10 best email signature design case studies – and tips on how to create your own" on Canva considers email signature design and offers best practices.
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