Email service is a company that provides businesses with the instruments to send bulk emails and implement email marketing. Email service offers user-friendly features to manage mailing lists, email design, and metrics to monitor success.
- Why is email service important
- How to choose an email service for business
- What tools does SendPulse provide?
- Email service usage tips
Why is email service important
- Fits any business. Whether it’s a small business or a large enterprise, any company can use email services to reach different marketing goals, like nurture leads, share news and updates, make valuable proposals, build trustful relationships with subscribers, and more.
- Provides useful tools for creating emails. Reliable email services have user-friendly tools for email creating. It can be a drag-and-drop editor, which requires no coding knowledge, or an HTML-editor, for more savvy marketers.
- Gathers a lot of data. Email services provide users with a lot of helpful information about subscribers’ reactions and behavior. There are metrics like open rate, click through rate, bounce rate, etc., which give practical insights and clues on how to improve an email marketing strategy.
- Results in high ROI. Email service is a tool for email marketing. It brings the most significant return on investment among other digital marketing approaches. An email campaign can reach up to 4000% of ROI, which means that $1 of investment pays off with $40.
- Offers an inexpensive or free trial. Some email services provide their users with a free plan. So there’s time and space to learn and test email service’s functions, send a couple of email campaigns as a training, and move to a paid plan if necessary. SendPulse gives a free plan without limitations in time.
- Simplifies sending emails. Email services make it easier to send transactional emails such as registration validation, order confirmation, password recovery, etc.
How to choose an email service for business
Before you make a decision, check how email services cope with the next parameters:
- Pricing plan. Compare how much email marketing campaigns will cost in different email services. If you run a small business, consider free plans. You can send up to 15000 emails to 2500 subscribers each month in SendPulse.
- Domain reputation. Choose an email service which has been a long time at the market. Poor domain reputation of an email service will influence your email deliverability with fewer chances to reach your customers’ inbox.
- User experience. Pay attention to how a particular email service copes with designing emails. The drag-and-drop editor should be handy and intuitive. If an email service provides users with a set of predesigned templates, it would be a lifesaver for the beginners to develop a campaign fast.
- Mailing list management. Putting your subscribers’ data in order can be a difficult task. Choose the email service which provides understandable segmentation, so you could easily divide your mailing list(s) into smaller groups to target your email campaigns more effectively. Adding custom variables in your mailing list also opens a wide range of opportunities for personalization, which provide subscribers with a more personalized experience.
- Statistics gathering. Find out what analytics you can observe after email campaigns. It should be easy-to-understand how many emails are delivered, what is the number of open rates and click-through rates, how many users unsubscribed, in other words — all the necessary data to monitor your email marketing success.
- Tools for automation. For more experienced email marketers, automation is a must. Automation deals with multiple campaigns, enables to make use of behavioral data, helps to make effective holiday marketing campaigns.
- Support team. Check how an email service helps you to solve your issues. In long term relationships, a Support team plays a crucial role. Find out whether a specific email service has a knowledge base, where you can find detailed information to grasp the principles of email service’s work. SendPulse has a free Support which works in chat and phone 24/7 in English, Portuguese, Russian and Ukrainian languages.
Browse the Web to know what other people and companies think about this or that email service. Read user reviews about features, usability, pricing and compare this information with your observations.
What tools does SendPulse provide?
Subscription form builder
A subscription form is a vital tool for lead generation. SendPulse provides with a convenient drag-and-drop editor to create subscription forms. You can use collected data for segmentation and personalization of your email marketing campaigns.
Mailing list segmentation
Segmentation enables to smartly manage your mailing list, dividing it into smaller groups based on country, gender, age, behavior, place in the sales funnel and so forth. Segment your audience to provide subscribers with valuable and relevant news and offers.
Instruments for creating emails
The users either design email templates to apply in multiple campaigns or choose among many predesigned email templates. A smart drag-and-drop editor enables them to create email campaigns in no time. For marketers with coding knowledge, there is an HTML editor. All emails in SendPulse have a responsive design so your email campaign will look professional from desktops, laptops, and smartphones.
This tool enables you to send an email campaign at any time you consider the most convenient for your subscribers. SendPulse allows email scheduling for all marketing campaigns.
It is an excellent tool for reaching more sophisticated marketing goals. With Automation 360, you can create an automation flow to confirm registration, send abandoned cart emails, say “thank you” after the purchase, and manage custom events, like Black Friday, Cyber Monday or your company’s anniversary.
Resend to unread
SendPulse gives an option to resend emails to those who never opened. You need to сhange a subject line, so the recipient won’t recognize it’s the same message and schedule the time for redelivery.
Web push notifications
You can reinforce your email marketing efforts with web push notifications, which are hard to miss. Web push is a message you subscribers receive in their browser. It notifies them about sales, new content, and updates on your website.
In this case, email service is no longer just for an email campaign. SendPulse allows sending SMS campaigns as well. You can personalize and automate your SMS marketing efforts.
This tool is developed to send mass and personalized content in Messenger. No coding knowledge required, as there is a handy Chatbot Message builder.
This feature allows to work out the best variant of a subject line, subscription form, image, text, etc. Our AI calculates the required number of subscribers for testing, splits them into two equal groups, and send them two different variants of email separately. After you receive data, you can observe which email worked out.
Email service usage tips
- Develop your email marketing strategy. Learn as much as possible about email service’s features. Decide which of them you can use for your email marketing efforts. Send a couple of email campaigns to feel how it all works. Move on to bigger tasks.
- Monitor data. Check your email marketing success with open rate, click-through rate. Use A/B testing to improve the quality of your emails. Maintain low spam rates.
- Stay in touch with support. If you have any issues with an email service, ask the Support to help.
- Follow best practices and tips. There is a lot of information about email marketing on the Internet. Search, try, compare different methods. Implement the best of them into your email marketing strategy.
Published: 2016-04-08 Last Updated: 2019-07-03