Holiday marketing is the process of taking intensified measures via different marketing channels to strike the attention of customers, to both provide them with extra valuable offers and hugely increase the revenue on the threshold of the holidays.
Why is holiday marketing important?
- Shopping holidays are a ritual
- Upgrades marketing standards
- Encourages acting creatively.
- Provides customers and brands with mutual benefits
- Tests the business’s ability to grow and adjust
- Shopping holidays are a ritual. Ancient people used to spend holidays making fires, singing songs and dancing, and sacrificing animals. Modern people are too busy for that, so they naturally replace it with shopping holidays. Holiday marketing is a crucial cultural phenomenon, though it may sound funny.
- Upgrades marketing standards. Customers have gotten used to increased brand competition on various battlefields — a search bar, an email inbox, SMS, and social media. Holiday marketing taught people that they deserve more, so now they expect to be treated with an exceptional personalized buyer experience on holidays. Automatically, it heightens the demands of the brands’ quality, so they strive for improvement.
- Encourages acting creatively. Catching people’s attention during an intensive holiday period is a challenging task. The brands should push their creativity to its limits and come up with emotional, relevant content to endear savvy customers.
- Provides customers and brands with mutual benefits. Holiday marketing brings outstanding discounts and gifts to customers and, at the same time, rewards brands’ efforts with significant revenue and increased reputation.
- Tests the business’s ability to grow and adjust. Black Friday and Cyber Monday fever is a real test for companies. Taking part in these holidays is inevitable. Holidays test if brands can cope with the intensity of holiday marketing. It also indicates whether individual companies are flexible and adjustable enough to work it out.
Holidays can become a real hell for marketers unless they don’t know how to go with holiday marketing.
How to Do Holiday Marketing
- Develop a plan
- Detect the accordant marketing channels
- Collect user data
- Create an email marketing campaign
- Launch campaign at the right time
There are few points included in any holiday marketing strategy. If these stages aren’t mastered, the efforts may not pay off in the end:
- Develop a plan. There is a proverb: fix your holiday campaign before the rain. A holiday marketing campaign should be planned a long time before the actual holidays. Successful holiday marketing is a fruit of a well-judged and deliberate strategy, so each brand should decide which marketing channels will be the most efficient. Email marketing proves to be the most effective because it is the most humane channel for communication.
- Detect the accordant marketing channels. The nature of the holidays is humane and emotional. Marketing channels for communications during holidays should be human, as well. It’s evident that the most human marketing channel and a very efficient one as well is email marketing. It works best in conjunction with SMS campaigns. These marketing channels can both be deeply personalized.
- Collect user data. It’s smart to gather as much useful data as possible, to satisfy customers with targeted and personalized offers. Collect data in advance to use it during the holidays. Customize subscription forms to gather necessary information for future holiday marketing.
- Create an email marketing campaign. If you have limited time, it is much faster and easier to launch a holiday marketing campaign with SendPulse pre-designed templates. Templates are available for Black Friday, Valentine’s Day, New Year, and Christmas.
- Launch campaign at the right time. It is crucially important to find the right time to launch a holiday marketing campaign. It’s possible to set everything beforehand and automate the workflow with the help of the SendPulse email scheduler.
So, now that you know how to do holiday marketing follow the tips for better performance.
Holiday Marketing Tips and Best Practices
- Sort out your goals
- Appeal to holiday emotions
- Personalize email and SMS campaigns
- Don’t be too persistent
- Aspire to year-round holiday marketing
- Sort out your goals. Think about what you want to achieve with holiday marketing, and what resources you have onboard to carry it out. Even though miracles happen on holidays, try to set realistic aims and determine which types of discounts you would like to offer.
- Appeal to holiday emotions. Create unique emails for your consumers, something related to their lifestyle. Make sincerity a starting point for your holiday emails. You not only provide people with additional generous holiday proposals, but you also give them the spirit and positive vibrations.
- Personalize email and SMS campaigns. Leverage data from the previous year or two and learn what your customers will expect from your holiday emails. Try to fulfill them with thorough personalization and targeted proposals.
- Don’t be too persistent. The best practice in irritating the customers is to bombard them with your proposals when it’s too early.
- Aspire to year-round holiday marketing. Don’t stop your holiday marketing efforts with Black Friday, Cyber Monday, and Christmas. Move on and create your niche holidays. If you own a vegetarian restaurant, create a holiday marketing campaign for vegetarians on World Animal Day.
Holiday Marketing Ideas and Examples
Happy Socks tempts users to buy offering $30 off and free shipping on Black Friday.
Chain Reaction Cycles give a 50% discount off 1000 of items and an extra one with a unique code.
LuckyBrand offers a 60% discount for all sale styles on Cyber Monday.
- The article comes up with 62 tips and strategies for successful holiday marketing campaigns.
- Get inspired by 12 brilliant examples of holiday marketing campaigns.
- Follow these striking examples of holiday marketing campaigns.
Last Updated: 11.02.2020