An advertising contract is a written agreement made between a person who wants to place an ad and a host, a company that offers its advertising space. It can be an agreement between two bloggers, an organization and a billboard company, etc.

In this article, we'll explain why an advertising contract is a must and what information it should include.

Why is an advertising contract important?

Although a big part of advertising contracts today are verbal, an agreement is a must since it protects both parties from "He promised to do this but he hasn't, while we complied with the terms of an agreement". To avoid leaving everything to a chance, create an advertising contract.

You can be the most responsible company ever but you can't be sure of the same regarding your partner. Besides, advertising is the driving force of brand promotion today which makes companies conclude tens of agreements monthly. So, it becomes difficult to keep in mind all these terms, conditions, and deadlines which increases the chance of human mistakes.

Hence, having an advertising contract at hand allows both parties to refer to it anytime, refresh the details of an agreement, look through the responsibilities and expectations, and lastly — ensure a positive cooperation experience. An advertising contract is your only guarantee to receive what you expect and play fair.

So, now that you know why an advertising agreement is a must it's time to find out what information should be included.

What information should I include in the advertising contract?

The content of the agreement may vary depending on the format of the advertising and both parties as business holders. Still, there are some common things that should be included in every contract.

First of all, make sure you've mentioned the title of your agreement which is "Advertising contract". Then, mention some important information about the host such as the name of the company, its physical and email addresses, phone number, and CEO. After that, list all the advertising materials available. Specify terms and conditions which mean the duration of an ad and where it will be placed. Pay special attention to payment dates and deadlines, cancellation policy, and warranty which ensures that the client's expectations will be met.

If it seems to you that some aspects are taken for granted, don't hesitate to include them in your advertising contract. This will be your airbag in case of any misunderstanding. In the end, sign the agreement and put the date.

Congrats, now you know how to conclude an advertising contract, so make your cooperation with partners a liable agreement!


  1. This article covers the essentials of an advertising contract and explains why it’s needed.
  2. This article considers the elements of an advertising agreement.
  3. Here you’ll find the template of an online advertising agreement.
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