An SMS notification is a short text message that businesses or governmental organizations send to people to inform them about news, updates, emergencies, etc., that are relevant at a given time.

Different companies by industry — taxi services, restaurants, booking services, hotels, airlines, etc. — utilize SMS notifications to communicate with their audience in a fast and convenient way. It helps businesses improve the quality of their services.

For universities, colleges, factories, etc., SMS notifications serve as a method of informing mass audiences about changes in routine, emergencies, and important events.

Watch this short video instruction to find out how to send SMS notifications with SendPulse.

Benefits of SMS Notifications:

  • Shorten the distance between people
  • Significant open rates
  • Have a better reach
  • Drive people to your website
  • Meet users’ expectations
  • Integrate with email marketing automation
  • Enable fast sharing of information
  • Shorten the distance between people. According to ResqueTime, people spend over three hours with their smartphones each day. This means that you have every chance that your audience will hear your message.
  • Significant open rates. SMS open rate is higher than email’s: over 95% of SMS notifications are being opened.
  • Enable fast sharing of information. According to SlickText, people read an SMS notification within five seconds after receiving it to their smartphone.
  • Have a better reach. Not all people with smartphones have seamless access to the internet. For that reason, marketing messages from internet marketing channels may not reach the person in time. SMS notifications don’t depend on users’ access to the internet, meaning that you can reach customers whenever their phone is on.
  • Drive people to your website. You can add hyperlinks in SMS notifications, which enables you to encourage people to visit particular product pages. Unfortunately, you can’t hyperlink words (highlighted with blue color and underlined) in SMS. You need to put a whole link like this https://sendpulse.com/support/glossary/sms-notification, which leaves less room for the message itself.
  • Meet users’ expectations. In some cases, people expect to receive an SMS notification from a brand: one that confirms shipping details, updates the order’s status, etc. Marketers call such messages a transactional SMS.
  • Integrate with email marketing automation. You can combine emails, SMS notifications, and web push notifications in email workflows with SendPulse. Such an approach allows you to give your contacts a great experience and reduces cart abandonment.

Sending SMS Notifications

  1. Collect a list of phone numbers
  2. Create an SMS campaign
  3. Preview and send

Collect a list of phone numbers

You can add a subscription form to your website. To get people’s phone numbers, you need to make it an obligatory line for filling in, in addition to an email address. You also need to give a motivation for visitors to share personal data and explain why you are asking for it.

Subscription form that requires a phone number

Here’s how to create a subscription form with SendPulse.

Create an SMS campaign

Add text and choose recipients from the base you’ve collected. Here’s how to create an SMS campaign.

Sending SMS campaign

Preview and send

You can preview an SMS notification as if it appears on your mobile phone. Make sure everything’s right and send.

Examples of SMS notifications

Let’s check some cases connected with the usage of SMS notifications in business.

Restaurants. In this niche, SMS notifications can confirm table booking, takeout, or discounts, and updates.

Dominos SMS notification

Sports clubs. SMS notifications help to confirm tickets booking, promotions, fan shop ads, football transfer news, and rumors — anything that can make the audience stay tuned.

Chelsea SMS notification

Transportation services. Companies within this niche use SMS notifications for confirming tickets booking, informing about new destinations available, or any issues like delays.

Airkraft SMS notification

SMS notification tips

  1. Opt-in users
  2. Schedule campaigns
  3. Keep the message to an appropriate size
  4. Personalize SMS notifications
  5. Segment your audience
  • Opt-in users. Before you start communication, you need to get consent from users, as it’s illegal in many countries to send unsolicited SMS notifications. Like in email marketing, this process is called SMS opt-in.
  • Schedule campaigns. Scheduling allows you to set up SMS notifications beforehand. It will enable you to manage your marketing resources more wisely and communicate with users from different time zones during off-hours.
  • Keep the message to an appropriate size. Your text message should be within 160 symbols limit, including spaces. Otherwise, you’ll send two separate messages, which is twice as expensive.
  • Personalize SMS notifications. Personalization gives users a bit of that feeling that they’ve been treated as individuals. Aside from just adding their name to the message, you can also use a smarter approach with personalization. This means that you can deliver different content based on people’s place in the lifecycle, preferences, previous purchases, etc.
  • Segment your audience. Segmentation is a tool that allows you to divide your customer audience into different audiences that have something in common: gender, age, location, etc. If you promote a new collection of women's clothing, it’s a great idea to segmentation your SMS notifications. Chances are it won’t be relevant for a male part of your subscribers.

References

  1. The article "Does SMS Have a Role in E-Commerce Customer Acquisition" by Neil Patel provides examples of successful usage of SMS notifications.
  2. The article "9 Keys to Successful SMS Campaigns" by Medium shares the requirements of practical SMS notifications usage and gives actionable tips on how to push this marketing channel to its' limits.
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