POP (Point of Purchase) marketing is a strategy that entails clever placement of consumer products and aims at their promotion. It helps generate sales with the help of physical retail locations.
In this article, we’ll review the importance of POP marketing.
Why is POP marketing important?
Since the modern competitive environment requires companies to provide their target audience with a unique and personalized experience, many companies turn to floor graphics, shelf-talkers, and end caps in retail stores. They help present products to their audience and show their key benefits. Hence, the main advantage of point-of-purchase displays is consumers’ instant attention.
Different startups use POP marketing to gain a position in the market because this strategy helps interest store visitors and inform them about certain products. Various displays enable brands to stand out, deliver essential information, and locate products in the right way to build brand awareness.
Besides attention-grabbing features, displays help build a strong brand image. By using this technique, startups can obtain a customer base, increase brand awareness, and educate leads about their products. At the same time, well-established companies can reach new prospects, retain customers, and obtain customer loyalty. Well-placed displays entice consumers to make purchases and leave a long-term impression on them. Lastly, such displays encourage impulse buying, which increases sales volume.
To sum it up, POP displays bring several benefits to a business: they help catch a customer’s eye, strategically locate your products, and target impulse buyers. All these help create brand awareness, increase brand engagement, and boost sales, which results in higher profits.
- This article defines the term and reviews different types of POP marketing.
- This article covers different types of displays that help businesses succeed.
- In this article, readers can find out what types of companies use POP marketing and when.
Last Updated: 06.12.2023