Flow builder

How to work with flow elements

Flow triggers

  • Website pixel event trigger

    Last Updated: 18.03.2026

    With SendPulse, you can build an automated flow that triggers when the SendPulse pixel detects events on your website. This helps you automatically respond to visitor actions and trigger interaction scenarios in real time.

  • Email service triggers

    Last Updated: 25.07.2025

    With SendPulse, you can send automated flows using triggers in the Email tool. When selecting Email triggers, corresponding Actions are available.

  • CRM triggers

    Last Updated: 27.01.2026

    With SendPulse, you can send automated flows using triggers in the CRM. When selecting CRM triggers, corresponding Actions are available.

  • Course triggers

    Last Updated: 24.07.2025

    With SendPulse, you can send automated flows using triggers in the Courses tool. When selecting course triggers, corresponding Actions are available.

  • Custom event trigger

    Last Updated: 24.07.2025

    With SendPulse, you can send automated flows using the custom event trigger. When selecting this trigger, corresponding Actions are available.

  • Dynamic segment trigger

    Last Updated: 24.07.2025

    With SendPulse, you can send automated flows using dynamic segment trigger. When selecting this trigger, corresponding Actions are available.

Action element

  • Split contacts in the Action element

    Last Updated: 03.04.2026

    The Split your contacts action in Automation divides contacts at this step into two branches with different flow paths. Use it to run A/B tests — for example, send two versions of an email to different audience segments and compare performance.

  • Notify me via Telegram in the Action element

    Last Updated: 04.04.2026

    The Notify me in Telegram action in Automation sends an instant notification to your Telegram account when a contact reaches this point in your flow. Use it to monitor events in real time, such as when a contact doesn't open an email or a deal stalls at payment.

  • Send email to my address in the Action element

    Last Updated: 04.04.2026

    The Send email to my address action sends an automated notification to your own email address when a contact reaches this point in the flow. Use it to get notifications about new leads, purchases, or any other event that requires a manual follow-up.

  • Change variable in the Action element

    Last Updated: 04.04.2026

    The Change variable action helps you update a contact's variable value at a specific point in your flow. Use it to record key events in a contact's journey, such as adding order details after a purchase, changing a deal assignee, or raising the counter value.

  • Email service actions

    Last Updated: 24.10.2025

    With the help of the Action element, you can make the contact undergo different processes when they get to the element.

  • CRM actions

    Last Updated: 24.10.2025

    With the help of the Action element, you can make the contact undergo different processes when they get to the element.

  • Course actions

    Last Updated: 24.10.2025

    With the help of the Action element, you can make the contact undergo different processes when they get to the element.

  • Send webhook in the Action element

    Last Updated: 03.04.2026

    A webhook is a mechanism for notifying a system about events. Using webhooks in Automation 360 is a way to notify your system about events that happen.

  • Use date and number formulas in the Action element

    Last Updated: 24.10.2025

    Formulas can help you calculate values in variables of the Number and Date types. This way, you can automatically determine the next event date, measure the time span between dates, or process numeric values.

Communication elements

  • Email element in Automation

    Last Updated: 06.01.2026

    With the help of the Email element, you can send an email to a subscriber to notify them about a new purchase, order status change, or new products on the site or invite them to a webinar.

  • Messenger element in Automation

    Last Updated: 06.01.2026

    You can implement multiple communication channels in Automation 360 autoflows and add sending messages from Instagram, WhatsApp, Facebook Messenger, or Telegram chatbots to your flows.

  • WhatsApp templates in the Messenger element

    Last Updated: 06.02.2026

    WhatsApp templates simplify customer communication through premade messages, such as order confirmations, event reminders, or answers to frequently asked questions. You can add these templates to your automated flows.

  • Viber element in Automation

    Last Updated: 10.02.2026

    In SendPulse's Automation 360, you can add a Viber element to send service messages, for example, about order confirmation and status, delivery of goods, or debiting or crediting bonuses.

  • SMS element in Automation

    Last Updated: 06.01.2026

    With the SMS element, you can include SMS campaigns in your automation flow.

Other elements

  • Filter element in Automation

    Last Updated: 03.04.2026

    Use the filter to segment your audience by their preferences, client status, and other personal data. It can help you interact with your clients better: send targeted messages, send webhooks to your system, assign or update variables and tags, create deals in CRM, and more.

  • Condition element in Automation

    Last Updated: 06.01.2026

    Using the Condition element, you can build an automation flow based on the subscriber's actions.

  • Pause element in Automation

    Last Updated: 06.01.2026

    Pause is an element that helps control how contacts progress through your flow and set a start time and condition for your next element. For example, you can set a period of time during which a contact won't receive any messages. It can be a specific time, day of the week, date, or time interval.

  • Goal element in Automation

    Last Updated: 25.07.2025

    In business, a conversion happens when a user performs a target action. For automations, it could be opening an email, clicking on a link, launching a bot, getting a custom event like Purchase or Register, and so on.

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