How to Grow Your Email List

Growing an email list is an issue that is of great interest to both the beginners and professionals in email marketing. It doesn’t matter how large your email list is, you’ll surely want to get more subscribers.

Here we’ll dwell on some useful tips on how to grow your email list:


Your homepage is the face of your online business. At the first stage, your success depends on its quality. Users are interested in your business because it meets their needs and solves their problems. Make sure that the interface won’t cause any problems while dealing with your product or service. Make the most important things visible like the name of your company, logo, and what you offer, be accurate and precise – state clearly what is the advantage of working with you. It is a good idea to place the testimonials and client feedback on your homepage. Thus, your prospects will see that people trust you.

Opt-in Form

An opt-in form is a bridge between you and your clients. One of the keys to serious growth lies in optimizing your opt-in form.

How to Optimize an Opt-in Form

Create incentives

Incentives tell users how they will benefit from subscribing to your mailing list. Very often, this concept is called a lead magnet. Prospects need to see a clear and distinct advantage of working with your product or service. 

Own an online bookstore? Offer a free audiobook.

Are you in eCommerce? Offer your prospects free shipping. 

These are irresistible incentives, and users will hardly pass by.


State the value

Tell your prospects what they will gain from working with you. Clearly state the benefits. Besides, you can mention or ask users about the email sending frequency – it’s a great practice.


Place it above the fold

Place your opt-in form above the fold for your subscribers not to scroll down to find it. It should stand out and be eye-grabbing.


Don’t ask too much

There are no doubts that personalization and segmentation are powerful in email marketing. They provide an individual approach to every client BUT don't ask for too much information in your subscription form. Otherwise, you’ll create a high barrier of entry, and it will be too difficult for a user to subscribe. Put yourself in the users’ shoes – would you subscribe if you are asked to answer 10 questions? Probably not.

Remember that you can discover more personal information and clients’ preferences later – in a welcome email, for example.

Ask only the information that you will use. Perhaps, the optimal data required is email and name. To find out the best variant for your business – create an A/B test!

Use social proof

Who do you trust more: businesses or the same clients as you are? The answer is obvious. Social proof is a thing that makes us believe and trust. If so many people use their services/products, why don’t we try?

You can not only mention the number of subscribers but some famous clients as well.


Mention privacy policy

You’d better write in your opt-in that you won’t give anybody your subscribers’ data to avoid spam because users tend to think that their inbox will be full of trash if they share your email address with you.

Wherever you ask for personal information – remind people about privacy policy.


Use double opt-in

You’re undoubtedly familiar with this method. It helps to build a high-quality mailing list since users had to confirm their desire to subscribe twice.

A professional marketing platform makes creating this form a hassle-free task.

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You may either choose a pre-made form or create a unique one from scratch to suit your brand style. Our flexible form builder doesn't require any technical know-how.

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Follow this step-by-step guide on how to create a subscription form.


Search engine optimization allows your page to be at the top while searching. SEO also includes the quality of your content. If it’s not unique, copied from another website, you won’t reach the top-10; as a result, users are not likely to come across your page.

How to do SEO

  1. Reevaluate your keywords regularly for them not to be outdated.

  2. Avoid competitive keywords. If competitors widely use the keywords you want to use, it will be more challenging to reach the top of search engine results. Carry out the analysis of the keywords you’d like to use.

  3. Use long-tailed keywords.

Long-tailed keywords imply a more precise and specific search. There are more chances that your page will be shown to the “correct users.”

Remember that the relevance of your keywords is much more critical than their density.

So, relevant keywords, original and unique content created for users, but not spiders will help your email list grow. 


Giveaways are trendy now and not surprisingly. Who doesn’t like gifts?

They help grow email lists. Ask for an email address to participate in a giveaway, place the links to it on Facebook, Twitter, Instagram. Ask subscribers to repost and share the link. Perhaps, your new subscribers won’t be as active as you wish, but this keeping them engaged is an unrelated issue.


Social networks

Promote your website on social networks. Publish news about new arrivals, upgrades, changes, exciting facts about your team.

Offer contests, giveaways, questionnaires for reposts, shares, and subscriptions. Add a subscription link to your website.

Social networks are a powerful way of promotion, grow your target audience with the help of them.

YouTube channel

YouTube is the second most visited site in the world after Google, and you can’t ignore this fact. YouTube is a great place to promote your goods because it helps to demonstrate them, to see the people who are working for you – it looks like real communication. There are so many chances how to grow your email list via YouTube.

You can get subscriptions using cards. Cards are an interactive element, supported both by desktop and mobile devices, place here a link, and it will be displayed after a user hovers a cursor over.


Another way is by using annotations. It is a text block on your video, you can also place a link on it, but annotations are displayed on desktops only.


Ask your viewers to subscribe and explain the value they will get, maybe a free video with some useful tips. 

Place the link to YouTube video on your website.

Make the subscription process easy.

Partner websites

Search for cooperation and partnership. Partner websites with a similar audience will help not only grow your email list but to make it fresh and updated, so to say. A new audience will help you improve, broaden your outlook, and work in new directions.

Depending on your agreement with a partner website, you can promote different content: articles, reviews, posts, links, etc.

Remember that the partner website should have related topics with yours for you to stay relevant.

Meetings and conferences

Why not try some old school?

Meetings, conferences, and hackathons are a great chance to get new acquaintances, share a word about your business, learn from the experience of others, and grow your email list as well. Ask people for their business cards with email addresses. Thus, your mailing list will consist of aware and interested in your work subscribers. 

Web push notifications

You can offer users to subscribe via push notifications. Thus, you’ll use 2 channels of communication, and it will maximize the engagement.

So, there are many methods for growing your email list. The best ways are with the help of homepage, opt-in form, SEO, welcome email, giveaway, social networks, YouTube channel, partner websites, meetings and conferences, web push notifications.

Use the Form Builder in SendPulse to grow your email list!

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