Brevo vs HubSpot: Pricing & Features Compared [2026]

We love it when the platforms we compare are actual competitors and not tools from completely different corners of the market. Brevo and HubSpot come pretty close. They might not be direct competitors per se, but they certainly have a lot in common – particularly their versatility and built-in CRM capabilities. So, what else do they share, and where do they differ? Let’s find out in our new comparison.

TL;DR Brevo vs HubSpot at a glance

In our 2026 testing, Brevo scored 8.5/10 and HubSpot 7.9/10: Brevo offers better value for SMB multi-channel marketing, while HubSpot wins for larger B2B teams needing a full-featured CRM system.

Here’s a quick recap of all our findings and testing experience. If any of these categories are critical to your decision, click on them to jump straight to the section where we analyze and evaluate them in detail.

Quite a few categories end in a tie, which is unusual in our comparisons. What’s more interesting is that they tie not because the platforms offer the same functionality, but because their different strengths and weaknesses balance each other out. From this perspective, it was a particularly interesting comparison for us to make. We hope you enjoy reading it as much as we enjoyed putting it together.

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Brevo vs HubSpot pricing and feature differences

Below is a detailed analysis of the key email marketing categories, starting with those most likely to affect your decision, like pricing and usability, and moving on to things like integrations and customer support. Overall, you’ll find answers to pretty much any question you might have about Brevo, HubSpot, and how the two compare.

Pricing plans

⭐ Brevo: 8.5/10 | HubSpot: 4/10

Disclaimer: Pricing changes frequently. All prices in this comparison were verified against Brevo’s official pricing and HubSpot’s official pricing as of September 14, 2026. Always confirm current costs on the official pages.

Comparing Brevo with other email marketing platforms can be tricky because it charges for emails sent rather than the number of contacts, as most platforms do. HubSpot is a good example of a traditional pricing model: it charges by the number of marketing contacts and sets your monthly sending limit as a multiple of that tier – 5× on Starter, 10× on Professional.

The table below compares each plan on its own terms: what you pay to start, how many contacts and emails you get, and what affects the price as you grow.

HubSpot’s Starter plan looks cheap on paper, but the catch is what you get for it and how quickly the price scales. Much of what makes HubSpot appealing, including advanced automation workflows, in-depth reporting, and robust CRM capabilities, is available on Professional, which starts at $890/mo. Brevo’s features scale by tier too, but the progression is more gradual.

HubSpot can also get more expensive as your business grows. Additional marketing contacts are billed on top of your plan, in 1,000-contact blocks, for $50/mo on Starter and in 5,000-contact blocks for $250/mo on Professional.

On top of that, HubSpot’s pricing model is seat-based as of March 2024. View-Only Seats are free, while Core Seats, which give users access to the tools in the plans you buy, are paid once you need more than the plan includes. The Starter plan comes with one Core Seat, and each extra one costs $10/month. The Professional plan includes three Core Seats, and each additional one is $50/month.

With Brevo, by contrast, your plan is based on monthly email volume, with contacts and a set number of seats included.

So does HubSpot offer enough to justify the jump to Professional? That’s what the rest of our comparison is here to explore.

Ease of use and interface

⭐ Brevo: 8.5/10 | HubSpot: 7/10

Brevo is easier for the vast majority of businesses. It focuses on email marketing, so the interface stays clean, the learning curve is short, and most users can become productive within a few days. HubSpot asks for a much bigger investment of time, but that’s largely because you’re learning an entire business platform rather than just an email marketing tool. The thing is, while Brevo limits its scope, HubSpot tries to centralize marketing, CRM, sales, and customer service in one place.

Here’s what learning the platform looks like in practice:

Email builder and templates

⭐ Brevo: 8.4/10 | ⭐ HubSpot: 8.4/10

Brevo puts the email at the center of the experience – its builder is modern, easy to use, and includes advanced features without becoming difficult to navigate. It offers the kind of flexibility most of us need for day-to-day email creation.

HubSpot’s builder is strongest when email is just one part of a larger customer journey. Its real advantage comes from how naturally emails fit into the rest of the platform, connecting with CRM records, eCommerce modules, and broader marketing workflows. On editing alone, though, neither editor is more capable than the other, so it’s a tie.

Now, let’s have a look at how these builders look in practice.

Brevo’s email builder is much more capable than its market position suggests. The interface is clean and easy to navigate, but it also offers several advanced features. For example, dynamic content is available as a dedicated drag-and-drop block instead of being hidden behind menus or personalization settings. The builder also gives precise layout control, with adjustable block width, independent margin and padding settings, multiple line-height options, and dynamic background images that can change based on contact data.

Altogether, Brevo strikes an excellent balance between ease of use and advanced personalization.

For HubSpot, it’s always a CRM-first approach. Personalization tokens render live contact data directly in the preview, so you can see exactly what recipients will receive before sending. Thanks to native eCommerce modules like Products, Cart, and Payments, you can create sales and transactional emails without custom development.

The builder is less customizable than Brevo’s, but far more connected to the rest of the platform.

Brevo focuses on giving you maximum creative freedom without increasing complexity. HubSpot, meanwhile, treats email as one touchpoint in a much larger customer relationship. Its strongest capabilities come from CRM integration, eCommerce modules, and business context rather than design flexibility.

SMS capabilities

⭐ Brevo: 8.6/10 | HubSpot: 7.4/10

Email isn’t the only marketing channel these platforms support. If SMS is part of your strategy, here’s what Brevo and HubSpot bring to the table.

Brevo offers the more complete SMS marketing platform. It makes SMS accessible regardless of your subscription tier, supports a much broader range of countries, and provides greater flexibility with pre-paid credits, native two-way messaging, and AI-assisted conversations.

HubSpot’s SMS capabilities are well integrated into its CRM and workflows, but they’re clearly aimed at existing HubSpot customers rather than businesses looking for a dedicated SMS marketing platform.

Marketing automation

Brevo: 8.8/10 | ⭐ HubSpot: 9.3/10

Both platforms earn high scores in automation, and that’s for a reason. Brevo does an excellent job of making automation approachable. The builder is easy to understand, and AI can generate complete workflows from a prompt. For most of us, it provides all the automation needed while remaining quick to learn and manage.

HubSpot treats automation as part of an entire business process – its workflows can connect marketing, CRM, sales, service, and custom business objects in a single automation. That depth comes with a steeper learning curve, but it also allows you to create far more sophisticated business automation.

Let’s see how their automation builders perform in practice.

Brevo’s automation builder is one of the most intuitive we’ve seen. It organizes everything into three clearly separated categories – Triggers, Actions, and Rules – making even complex workflows easy to understand. The builder also uses color-coded nodes, so you can instantly distinguish triggers, conditions, actions, and endpoints without reading every step. One particularly thoughtful touch is the inline email preview, which displays a miniature version of the email directly on the automation canvas.

HubSpot’s automation builder is created around CRM processes. The biggest highlight is its action library, which is the most comprehensive we’ve seen. Instead of presenting a flat list of actions, HubSpot organizes them into categories, like communications, CRM, marketing, and data operations.

AI is deeply integrated throughout the builder, so you can configure individual automation steps with prompts. On top of that, advanced workflow controls help automate processes that extend beyond email marketing, making HubSpot a business process automation platform.

The biggest difference between the two is their depth. Brevo keeps sophisticated automations approachable through visual clarity, intuitive organization, and thoughtful usability features, while HubSpot embraces complexity, as it’s designed to automate entire business processes.

Contact management

Brevo: 9/10 | ⭐ HubSpot: 9.5/10

For email marketing alone, the difference between the two platforms in contact management is small. HubSpot pulls ahead because segmentation becomes part of a much broader business system rather than a marketing tool, making it a stronger choice if your company relies on CRM data across multiple teams.

One interesting thing here is that neither platform supports freeform contact tags. HubSpot has deliberately chosen to organize contacts through structured properties instead of tags, arguing that dedicated fields create cleaner, more consistent customer data than freeform labels. Brevo also relies on attributes and segments instead of tags, but hasn’t publicly explained the decision despite repeated user requests.

CRM

Brevo: 8.7/10 | ⭐ HubSpot: 9.8/10

Brevo has everything many small and medium-sized businesses need to manage customer relationships. It combines contacts, companies, deals, pipelines, and automations in one place, making it a strong CRM for marketing and straightforward sales processes.

HubSpot’s CRM is designed as the foundation of the entire platform, connecting marketing, sales, customer service, and reporting around the same customer records. Thanks to linked business objects, advanced forecasting, and team collaboration, it is suitable for companies where multiple departments work with the same customer data every day.

If you’re looking for a practical CRM system alongside email marketing, Brevo is quite capable. If CRM is the center of your business operations, HubSpot remains one of the strongest platforms on the market.

Signup forms and landing pages

⭐ Brevo: 8.5/10 | ⭐ HubSpot: 8.5/10

With Brevo, you will see a more marketing-oriented approach to lead capture. It gives you everything you need to build signup forms, pop-ups, landing pages, and subscription management from one place.

HubSpot, yet again, approaches forms from a CRM perspective. In the case of their signup forms, every submission becomes structured customer data that can feed sales, marketing, and service processes across the platform. That might be a huge advantage if you use forms to qualify leads rather than just grow a mailing list.

Let’s make a signup form with both builders to see how they compare in practice.

Brevo’s form builder keeps things simple – the interface is clean and easy to navigate, with separate tabs for building the form and customizing its design. Also, instead of hiding privacy settings in menus, Brevo gives GDPR consent, privacy declarations, and CAPTCHA their own dedicated section alongside form fields and content blocks. Overall, the builder is designed for marketers who need to create compliant signup forms without unnecessary complexity.

HubSpot’s form builder is tightly connected to its CRM. Every field maps directly to a contact property, making forms part of a structured customer database. The builder includes progressive profiling, so that returning visitors can see new questions instead of repeatedly filling in the same fields. Dedicated automation settings let forms trigger workflows immediately after submission. Even the legacy editor demonstrates how deeply forms are integrated into the platform, with searchable CRM properties and payment collection connections built into the editing experience.

In the end, the better choice comes down to your main goal. If your priority is growing a mailing list while staying compliant, Brevo provides a smoother experience. If forms are primarily a way to qualify leads and feed a CRM, HubSpot offers much deeper capabilities.

Integrations

Brevo: 8.8/10 | ⭐ HubSpot: 9.2/10

For most businesses, Brevo’s integrations will cover everything they need. HubSpot earns the higher score because it scales much further, offering an ecosystem that’s difficult for almost any email marketing platform to match.

Brevo focuses on quality over quantity and integrates well with the most popular eCommerce platforms, includes its own CRM, and offers enough APIs and automation tools for the vast majority of small and medium-sized businesses. For many users, its integration options will be more than enough.

HubSpot’s approach is much broader. Its marketplace, APIs, and developer tools are designed to connect marketing, sales, customer service, and third-party business software around the same customer data. That makes it a better fit for larger companies that rely on many specialized applications working together.

AI features

Brevo: 9/10 | ⭐ HubSpot: 9.2/10

AI now runs through almost everything both platforms do. Here’s how Brevo and HubSpot compare on the AI features that matter most.

Brevo’s AI is built to save marketers time. AI automates content creation from start to finish, helps generate campaigns, workflows, translations, and even a brand identity from a website with very little manual work. HubSpot’s AI, on the other hand, is woven throughout the platform – it helps with CRM, sales, reporting, workflow creation, and segmentation.

Deliverability

⭐ Brevo: 10/10 |⭐ HubSpot: 10/10

There isn’t a meaningful winner here. Both platforms provide enterprise-grade deliverability tools, so the deciding factor is no longer the software but the marketer behind it. Authentication, list hygiene, and reputation monitoring are well covered on both sides. What ultimately determines inbox placement is sending relevant emails to engaged subscribers, maintaining a healthy contact list, and following deliverability best practices.

Strong inbox placement is something nearly every email marketing platform promises – at least according to its own knowledge base. Real-world experience can tell a different story, which is why we also check reviews on Capterra and G2. However, with Brevo and HubSpot, we found no recurring complaints in this area. That gives us more confidence that their claims hold up in practice.

Reporting and analytics

Brevo: 9/10 | ⭐ HubSpot: 9.2/10

If you’re a marketer, you won’t find much difference between the platforms in this category. Brevo is likely to satisfy almost every reporting need. HubSpot earns a slightly higher score because its reporting extends across the entire business, so it becomes a stronger choice for those of you who rely on cross-functional analytics rather than marketing data alone.

Brevo makes reporting accessible and immediately actionable. Its dashboards focus on marketing performance, eCommerce revenue, and customer engagement. If your primary goal is optimizing email and SMS performance, the platform provides everything needed without unnecessary complexity.

HubSpot connects data from marketing, sales, CRM, and customer service into a single reporting environment. That makes it easier to measure the entire customer journey and understand how marketing contributes to business outcomes beyond opens, clicks, and conversions.

Customer support

⭐ Brevo: 7.6/10 | HubSpot: 7.4/10

Support isn’t a defining strength of either platform. Both of them have updated self-service resources, expecting users to solve most questions through documentation, training materials, and AI before contacting a human. That approach works well for experienced marketers, but it can be frustrating for beginners or businesses that expect fast access to a support agent.

Brevo keeps onboarding largely self-directed, while HubSpot offers a much more structured onboarding experience, but only if you’re willing to pay for higher-tier plans and onboarding services. In other words, HubSpot provides more assistance, but much of it comes at an additional cost. Overall, the gap between the two platforms is minimal.

Brevo and HubSpot pros and cons

By now, it should be quite clear which platform is better for your business, but let’s put all their pros and cons in one place one last time.

All their drawbacks are direct consequences of what each platform is trying to be. Brevo stays easier to adopt and more affordable because it doesn’t attempt to manage every part of your business. HubSpot can do far more because it does, and that inevitably brings higher costs and more complexity. So before choosing between them, the better question may not be “Which platform can do more?” but “How much of what it can do will we actually use?”

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Your decision checklist

At the end of the day, it’s all about what you need, since both platforms are objectively good in their own ways. Here’s a quick checklist to help you make the final choice.

If three or more of your answers point to the same platform, you probably have your winner.

Final verdict and recommendations

⚖️ Final scores: Brevo – 8.5/10 | HubSpot – 7.9/10

Can we recommend Brevo? Absolutely. It’s a well-rounded and affordable platform that gives you email, SMS, WhatsApp, automation, forms, AI tools, and a solid CRM in one place. Its biggest advantage is balance – you get a lot without having to learn or pay for a huge business platform.

Can we recommend HubSpot? Yes, but only if you actually need what makes it special. Its CRM sits at the center of everything, connecting contacts, companies, deals, sales pipelines, marketing, and customer service. This can be incredibly useful when several teams work with the same customers. But if you mostly need email campaigns and automation, HubSpot is too much and definitely too expensive.

And if neither feels like the perfect fit, that’s completely normal. Brevo and HubSpot both have specific strengths, and there are plenty of other options:

• SendPulse — if you want AI-driven email and chatbot automation with a built-in CRM system. It captures, nurtures, and converts leads in one place, so scaling teams can personalize outreach and drive sales.
• ActiveCampaign — if you want serious automation without HubSpot’s price or complexity. It offers deep marketing automation with a lightweight CRM, sitting between Brevo and HubSpot.
• Klaviyo — if you run an eCommerce store and want marketing built around what customers browse and buy. It’s especially strong in segmentation, product personalization, and predictive analytics.
• Kit — if you’re a creator or newsletter-first business on a budget. Its generous free plan and simple, newsletter-focused setup make more sense than paying for a heavy CRM you won’t use.

The good news is that you have plenty of choice in 2026. You don’t need the platform with the most features. Instead, look for one that meets your needs today without limiting what you can do as your business grows.