An automation and email marketing tool is vital for any eCommerce business. It helps streamline repetitive workflows and keeps you connected with your customers, saving both time and resources. While Klaviyo is a popular choice offering various helpful features for online businesses, it might not fit everyone’s needs. In this post, we’ll explore the top free and paid Klaviyo competitors for any type of business, goals, and budget. Let’s dive in!
Klaviyo core features
Klaviyo is a popular marketing automation platform, most known for its email marketing features. It provides a wide range of tools for creating and managing email campaigns, as well as for automating various marketing activities. The main Klaviyo features are the following:
- Automated flows. Klaviyo allows businesses to create automated email, SMS, and mobile push flows that can be customized for a personalized user experience and launched using triggers.
- Email campaigns. Klaviyo helps you create and launch newsletters and promotional campaigns. You can segment your audience and create detailed profiles to ensure you send only relevant information.
- Pre-made templates. This software provides a library of 50 pre-made email templates you can customize in its drag-and-drop builder. It also offers a subject line AI feature to help you effortlessly generate ideas.
- Form builder. This platform allows you to gather more customer data using website forms. You can launch multi-step forms, pop-ups, embedded forms, fly-outs, and more.
- Shopify integration. Klaviyo seamlessly integrates with Shopify, making it an excellent marketing automation tool for Shopify users. The integration process is quick, taking just a few minutes. Klaviyo also offers many other pre-built integrations and APIs.
- Reporting tools. Klaviyo provides you with tools to analyze data, track metrics, and establish benchmarks via customizable dashboards. Another notable feature is its multi-channel data visualization for a general performance overview.
As you can see, Klaviyo offers advanced email marketing and automation capabilities that cater to various business types and goals. Such versatile Klaviyo features can significantly help businesses achieve their marketing objectives.
Klaviyo’s main disadvantages
While providing plenty of useful marketing tools and features, Klaviyo also has some downsides that might require your careful consideration. Let’s take a closer look.
- Klaviyo cost. Although Klaviyo does offer a free plan to get you started, the costs can add up fairly quickly as your business grows and your email list expands. As you scale, you’ll likely need to upgrade to more expensive plans. For instance, a basic email plan covering just 500 contacts starts at $20 per month and can go up to thousands of dollars per month.
- Technical issues. Many Klaviyo customers mentioned frequent glitches on G2. Some users faced technical difficulties when creating automated flows, while others had a broken flow sent to customers.
- Poor customer support. Some users have also expressed dissatisfaction with Klaviyo’s customer service. In certain instances, issues were resolved longer than expected, while in others, the support staff was not perceived as helpful.
- Deliverability issues. There have also been certain concerns regarding deliverability, particularly to Gmail inboxes.
- Account security. Several users reported a security breach where Klaviyo was hacked, resulting in unauthorized access to sensitive customer data.
As you can see from Klaviyo’s reviews, there are significant disadvantages that must be considered before you decide to use this platform. It might not be the best fit for smaller companies seeking initial support or for rapidly growing businesses.
Top Klaviyo alternatives for any business
After weighing its advantages and drawbacks, Klaviyo may not appear to be the perfect solution for every user. That’s why, in this section, we’ve explored and compiled a list of the top Klaviyo competitors. You can also find the key details of each platform in the comparison table at the end of this post.
SendPulse
SendPulse is a powerful sales and marketing automation platform that lets you seamlessly manage a variety of marketing channels, including email, SMS, web push notifications, and chatbots, from a single CRM system. This Klaviyo competitor is extremely beginner-friendly and doesn’t require any coding skills to get started.
SendPulse’s Automation 360 allows you to combine eight marketing channels into automated multi-step flows and effectively guide your prospects through your sales pipeline with minimal employee involvement. This Klaviyo alternative enables you to set various conditions based on user behavior, actions, and data and automatically deliver personalized, relevant messages to your customers at the perfect time.
You can automate every step of your customers’ journey — from welcoming new users to confirming orders, recovering abandoned carts, offering customer support, re-engaging inactive users, and more.
This Klaviyo competitor also offers a variety of AI-powered tools, built-in payments, dynamic emails, built-in email verification, WhatsApp broadcast messages, transactional emails, API, and chatbots for various messaging platforms, among many other valuable features. This platform also allows you to effortlessly create a user-friendly, responsive website to generate and nurture leads. With SendPulse’s detailed statistics, you can easily monitor your performance statistics across all marketing channels using a convenient dashboard or a mobile app.
Pricing. SendPulse offers users up to 500 subscribers and 15,000 emails/month for free. For more flexibility, paid subscription plans or pay-as-you-go options are available. The cheapest paid plan for 500 subscribers and unlimited emails starts at $6/month, billed annually.
Mailercloud
Mailercloud is an advanced email marketing platform that offers a variety of valuable features, making it an excellent Klaviyo alternative. With its intuitive drag-and-drop builder and an extensive selection of customizable templates, you can quickly and effortlessly craft email campaigns that align with your goals and brand identity.
Mailercloud’s powerful automation features, ready-made workflows, and customizable triggers allow you to precisely tailor your messages to your target audience and deliver them automatically. Notably, this platform also supports AMP technology, which enables interactive and dynamic content directly within your emails, significantly boosting user engagement and conversions.
This Klaviyo competitor also lets you segment users based on demographics and behavior for better targeting and conduct A/B testing to optimize your email campaigns for maximum impact. Through the platform’s advanced analytics, you can gain insightful data about your audience and campaign performance and easily track clicks and conversions.
Pricing. Mailercloud offers a free plan with the most essential features to get you started. If you require more flexibility and advanced features, there are paid subscription plans available. The cheapest paid plan starts at $7/month, billed annually, and includes up to 1,000 contacts, unlimited emails, and AMP features.
Sender
Sender is a robust platform designed to help users create and launch email marketing and text message campaigns. It’s known for its automation features, which allow users to send personalized messages like welcome emails, birthday greetings, re-engagement emails, and more.
This Klaviyo alternative offers a quick setup with pre-made templates and an intuitive drag-and-drop builder. Using ready-made workflows and customizable triggers, you effortlessly can launch automated campaigns tailored to your audience. Sender also lets you segment users based on demographics and behavior and add tags and triggers to make your emails more relevant.
Through the platform’s comprehensive reports, you can gain insightful data about your audience and campaign performance and easily track clicks and conversions. Furthermore, Sender’s newsletter heat map feature allows you to visualize engagement patterns and refine your strategies accordingly.
Pricing. Sender offers a free plan that includes up to 2,500 subscribers and 15,000 emails per month. If you require more emails, you can opt for a paid plan that starts at $15.83/month for 30,000 emails. Email automation features are included in both plans.
ActiveCampaign
ActiveCampaign is a cloud-based software platform that offers robust marketing automation, email marketing, sales automation, and CRM features. This tool is particularly suitable for small to medium-sized businesses.
This alternative to Klaviyo allows you to automate the entire customer journey while maintaining control over individual aspects. It offers an AI-powered automation builder that requires no technical knowledge to get started.
With the platform’s goal-tracking feature, you can follow user actions and segment your audience accordingly. ActiveCampaign also supports more advanced split and conditional actions, which can come in handy when A/B testing your automation workflows. Another standout feature is its predictive sending, which means the software forecasts an optimal time to send an email to each customer.
With this Klaviyo competitor, you can monitor your audience’s activity to understand their interests in products, services, and information. When it comes to emails, you can track metrics like engagement, bounce, and spam rate.
Pricing. ActiveCampaign doesn’t offer a free plan, but you can explore its features during a free trial. The cheapest plan for email and marketing automation starts at $29/month for 1,000 contacts and 10,000 emails. If you require more advanced features, such as custom reporting or transactional emails, you’ll need to upgrade to a higher-tier plan.
Drip
Drip is another powerful marketing automation platform offering robust email marketing features. With Drip, you can effortlessly create and personalize emails, engage your audience, and manage email deliverability from one centralized platform.
As an alternative to Klaviyo, Drip lets you customize workflow templates to meet your specific needs. Using data from your order management system and integrated platforms, you can automate your marketing campaigns across email, on-site, and social media channels.
The platform allows you to use triggers based on customer actions to personalize your campaigns and deliver relevant content tailored to customers’ purchasing behavior, browsing activity, and interactions with your business. You can also leverage social retargeting to synchronize Facebook custom audiences with Drip segments and enhance your targeting.
With Drip’s detailed dashboards, you can gain comprehensive insights into the effectiveness of your marketing strategies. The platform also offers performance snapshots of your email campaigns, allowing you to streamline your evaluation process.
Pricing. Drip doesn’t offer a free plan, but you can test the platform during its 14-day free trial. The most affordable paid plan starts at $39/month for 2,500 contacts and unlimited email sends. You can easily scale by choosing a higher number of contacts if needed.
MailChimp
MailChimp is a marketing automation platform that offers a wide range of functionalities for businesses. With this software, businesses can launch email campaigns, execute social media marketing, and automate workflows to improve business efficiency.
This platform provides an automation builder that integrates robust segmentation, scheduling, and design tools. With this Klaviyo alternative, you can personalize your marketing automations with workflows that adapt to your customers’ behavior and interests. You can create targeted email campaigns triggered by specific dates, events, or contact activities. Mailchimp’s Customer Journey feature offers a variety of pre-built journey maps with starting points, branches, emails, text messages, and more, facilitating quick setup.
In the platform’s analytics, you can monitor open and click rates for each automation, as well as revenue for eCommerce automations. Additionally, customer journey reports display data from the beginning of each journey to the present day, helping you identify patterns in your audience engagement.
Pricing. MailChimp offers a free plan that includes 500 contacts and 1,000 email sends per month. Note that automation functionality is very limited. The cheapest paid plan costs $13/month and includes 50,000 contacts and 500,000 emails. You will also get access to a customer journey builder.
Brevo
Brevo is an all-in-one marketing platform designed to facilitate communication between businesses and their customer base across various channels, including emails, SMS, and chats. This software provides separate suites for marketing automation, sales pipelines, multi-channel communication, and messaging API.
With Brevo’s marketing platform, you can automate messages for different scenarios, for instance, welcoming new customers with personalized emails. This Klaviyo competitor enables automated segmentation and targeting of contacts based on behavior, interests, and other attributes. The solution also offers automated lead-scoring functionality.
Brevo enables you to create automated re-engagement campaigns, simplifying the process of reconnecting with your inactive customers. Additionally, Brevo supports page tracking, allowing you to monitor your clients’ behavior on your website and send targeted messages at the right time.
Brevo offers different types of reporting on high-tier plans. Some of them include geography and device reporting, heat maps, and open-and-click rates.
Pricing. Brevo offers a free plan with no contact limitations, although it restricts email sends to 300 emails per day. For $25/month, you can upgrade to a plan that allows you to send up to 20,000 emails per month and provides access to basic reporting and analytics.
Moosend
Moosend is another comprehensive platform offering email marketing and automation capabilities. This Klaviyo alternative allows you to create and manage emails, subscription forms, landing pages, and more. Moosend also provides industry-specific solutions tailored for eCommerce, agencies, travel businesses, publishers, and SaaS companies.
Moosend allows you to streamline your marketing efforts and send newsletters at your preferred time. You can choose from pre-made templates or design your own using a drag-and-drop builder. The software also enables you to set up automated campaigns for different scenarios, such as user onboarding, abandoned carts, reminders, and more.
For a smoother process, Moosend allows you to merge paths back to a single route, minimizing duplication within your workflows. Additionally, you can incorporate multiple triggers into your campaigns to initiate them in different ways. The software also supports recurring emails, giving you the flexibility to send the same email on a daily, weekly, or monthly basis.
With Moosend, you can monitor the statistics of any workflow stage with a single click. The software also allows you to clear the statistics of any active automation to delete any redundant data.
Pricing. You can try all Moosend features during a 30-day free trial. After that, you’ll need to choose a paid plan based on your subscriber count. The cheapest one costs $7/month if billed annually and includes unlimited emails and 500 subscribers.
Listrak
Listrak is a cross-channel automation platform primarily designed for managing email, SMS, and behavioral marketing. With this software, you can seamlessly deliver relevant messages at the right time through several channels and devices, ensuring maximum customer engagement.
This Klaviyo competitor allows you to craft responsive email campaigns from scratch or select a suitable layout from its library. With this platform, you can integrate AI-driven predictive content and products based on comprehensive 360° custom profiles to engage each individual.
Listrak empowers you to send personalized messages at intervals, re-engaging active shoppers and recovering abandoned carts. You can generate personalized and timely messages automatically, tailored to customer behaviors and their time zones. Other useful features of Listrak include automated split testing, geo-filters, behavioral segmentation, and more.
This platform not only allows you to analyze existing data through visual click and summary reports but also forecast future behavior using Predictive Analytics. By employing AI, it anticipates outcomes and engages with more customers based on their unique journeys.
Pricing. Listrak’s website doesn’t list any pricing plans. You’ll need to schedule a demo first and then receive a personalized quote.
Dotdigital
Dotdigital is a customer experience platform that offers various features, including SMS and email marketing, cross-channel marketing, and automation. The software has also tailored marketing services, catering to diverse industries such as eCommerce, finance, hospitality, and B2B.
This Klaviyo competitor allows you to create email and SMS marketing automations to deliver personalized campaigns at scale and combine multiple marketing channels to efficiently automate customer journeys. You can also personalize campaigns for each customer and grab their attention with dynamic content and product recommendations. In addition, you can create tailored segments to enable better targeting.
Dotdigital helps users assess campaign effectiveness and areas for improvement by testing subject lines, email, and SMS content and analyzing results. Additionally, it offers robust reporting and analytics tools you can use to optimize your campaign performance.
Pricing. Dotdigital doesn’t offer fixed rates. To begin using the service, you’ll need to fill out a form on their website and outline your requirements. Afterward, you’ll receive a personalized quote tailored to your needs.
Omnisend
Omnisend is an all-in-one platform primarily focused on email marketing and automation. Additionally, this software offers SMS, web push, and social media functionalities.
With this Klaviyo alternative, you can engage with your customers across various channels, including email, SMS, and web push notifications. The platform provides pre-designed messages, subject lines, and workflow configurations, allowing you to launch your automation quickly. For instance, you can effortlessly set up a welcome flow, product or cart abandonment, cross-selling campaigns, and more.
Omnisend enables you to tailor offers and incentives across different personalized messaging paths within a single workflow. Furthermore, you can conduct A/B tests to determine which channel or subject line performs best.
The platform’s built-in message reports allow you to track sales and engagement and make the necessary optimizations. Omnisend also offers advanced reporting features for in-depth revenue and engagement analysis.
Pricing. Omnisend provides a free plan limited to 250 contacts and 500 emails per month. For 500 contacts and 6,000 emails, you’ll need to upgrade to a paid plan for $16/month. Marketing automation features are available on all tiers.
The bottom line
No matter what approach you take with marketing automation, selecting the right platform is vital for its success. By assessing the advantages and disadvantages of different Klaviyo competitors available, you can opt for the perfect software that suits your needs. Take a look at the table below for comparison.
| Automation platform | Free plan | The cheapest paid plan | Limitations on a paid plan | Best feature |
| SendPulse | + | $6/month | 500 subscribers | Omnichannel marketing automation |
| Mailercloud | + | $7/month | 1,000 contacts | Multiple trigger points for one campaign |
| Sender | + | $16/month | 2,500 subscribers and 30,000 emails | Newsletter heat map |
| ActiveCampaign | – | $29/month | 1,000 contacts and 10,000 emails | Predictive sending |
| Drip | – | $39/month | 2,500 contacts | Social retargeting |
| MailChimp | + | $13/month | 50,000 contacts and 500,000 emails | Customer journey feature |
| Brevo | + | $25/month | 20,000 emails per month | Page tracking |
| Moosend | – | $7/month | 500 subscribers | Multiple triggers for one campaign |
| Listrak | – | On request | On request | Predictive send-time optimization |
| Dotdigital | – | On request | On request | Cross-channel automations |
| Omnisend | + | $16/month | 500 contacts and 6,000 emails | Multiple messaging paths within one workflow |
SendPulse provides robust marketing automation features that are comparable to Klaviyo but without the hefty fees. This all-in-one platform offers a multitude of valuable tools and features within a single service, making it an ideal solution for small and medium-sized businesses on their path to growth. The best part? You can start using it for free and gradually upgrade to higher plans as your business scales.
Give SendPulse a try today to effectively drive engagement and revenue!
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