8 Best Email Template Builders You Can Use for Free or Almost for Free

best email template builderdrag and drop email builderfree email template builder

The fact that email marketing is quite a helper in growing your business and interacting with your database is no surprise. Sending plain text emails is a surefire way to miss the reader’s eye and leave your perks to rust unnoticed in users’ inboxes. With an email builder, however, you will be able to create cool and responsive templates with no hassle.

In this entry, we’ve gathered eight free and affordable email template builders, so you can choose the one that breathes comfort.

Why use email template builder

In case you are a confident HTML coder, you can build up an email template from scratch on your own. Alternatively, you can rely on a drag and drop email builder and create an email template using WYSIWYG (What You See Is What You Get) editors. Such email builders beckon with the following profits:

  1. They’re fast and convenient. You have a set of pre-made templates and designs you can customize to your needs by adding or removing buttons, blocks with images, text, and aligning colors up to your brand.
  2. They’re cloud-based. You don’t need to install any software to your computer as the builder autosaves your sessions, allows you come back to your templates and re-use or edit them any time later.
  3. They’re editable. You can use pre-made blocks and templates and modify the code or parameters up to your taste and needs.

If you still think that email template builders are no good and won’t meet your expectations, take a look at a list of drag and drop editors we’ve gathered to check out the functionality they store.

The list of email template builders

SendPulse Drag and Drop Editor

Pricing: free for up to 2,500 subscribers; further prices depend on the size of your database.

SendPulse offers a user-friendly drag and drop builder to create and edit responsive email templates. The platform provides all basic functionality for you to create and modify the templates up to your needs as well as to insert YouTube videos and social media buttons there. This email template builder offers you over 40 pre-made templates and enables you to add and save elements you might want to use in your future templates.

Find the panel with draggable elements on the left, design menu on the right, and preview and save options at the top of the template builder.

sendpulse email template builder
SendPulse Drag and Drop editor interface

We created our monthly digest using this email template builder and here is how it looks:

email template example
Email template created with SendPulse Drag and Drop editor

Time spent getting familiar with the template builder: 15 mins.
Time spent creating a template: 10 mins.

Chamaileon

Pricing: free for basic plans, $20 for premium, and enterprise plans with custom prices.

The platform offers 100 pre-made email templates and over 1000 template blocks. It also allows you to export your creations directly to six ESPs. Free plan users can export up to five created templates, yet only in HTML. You can also import your own HTML template and modify it according to your needs.

The interface consists of the elements and blocks menu where you can choose and edit the structure of your template. In the right menu, you can customize the properties of separate blocks — text settings, colors, alignment, paddings, and margins — and save the changes. Using the buttons in the upper panel, you can preview your template, send a test email, and export it.

chamaileon email template builder
Chamaileon interface

We used this template builder to create an important update about Facebook chatbot:

email template example
Email template created with Chamaileon

Time spent getting familiar with the email template builder: 45 mins.
Time spent creating a template: 30 mins.

BEE Free

Pricing: free with limited functionality, Pro from $15 to $45 per month, Plugin with extended functionality up to $1,800 per month.

Free plan users can create their own templates from scratch or choose a pre-designed template from BEE Free catalog as a basis for their templates; however, they won’t be able to save their projects for the future use and will be limited to a one-time export only.

The platform provides a 15-day free trial including all basic features: undo and redo history, save blocks — called rows in the builder — custom blocks, and display conditions functionality. You can insert special links to several ESPs as well as merge tags to add personalized and dynamic content.

BEE Free allows you to see the structure of your template, preview its desktop and mobile versions, and send it as a test email. Find the upper panel to access the preview mode, see the structure of your template, and save it.

bee free email template builder
BEE Free interface

We used BEE Free to create a digest informing SendPulse users about the blog post on AMP4 Email technology.

email template example
Email template created with BEE Free

Time spent getting familiar with the email template builder: 15 mins.
Time spent creating a template: 25 mins.

Postcards

Pricing: free for demo, $18 for business, and $30 for agency plans.

The platform supports over 900 Google fonts and offers over 100 pre-designed blocks to combine in your template or use them as they are, adding the necessary content. You can export in HTML as many of your templates as you want. Since the blocks the platform offers are tested on multiple popular email clients and mobile platforms, you can be sure your templates are compatible and render perfectly both on desktop, mobile, and web platforms.

The interface displays the available blocks on the left and edit options on the right. You can find the export, preview, and save options in the upper panel.

postcards email template builder
Postcards interface

We used Postcards to create a template for Email Campaign Wizard update:

email template example
Email template created with Postcards

Time spent getting familiar with the email template builder: 40 mins.
Time spent creating a template: 50 mins.

Stripo

Pricing: free for basic plans, $8 for business, and $20 for agency plans.

Stripo offers an open library with 300+ pre-designed email templates, 10,000+ images for your emails, and embedded photo editor. There is a logo of the editor on every template you create, but you can remove it even if you are a free plan user. With Stripo, you are able to export your template to Gmail, Outlook, and different ESPs or download it in PDF format four times a month. The service even enables you to produce AMP-powered content on a free plan.

Stripo interface displays the Appearance and Content sections combined in one menu which you can relocate both to the right or left based on your preferences. Decide on the tech settings, colors, font size in the Appearance section and choose the appealing content for your template in the Blocks section.

stripo email template builder
Stripo interface

We used Stripo to create a template which would notify users about the email marketing agencies rating.

email template example
Email template created with Stripo

Time spent getting familiar with the email template builder: 20 mins.
Time spent creating a template: 15 mins.

Email Monster

Pricing: free.

The platform provides its users with 100+ free responsive email templates and all necessary settings to create their own templates from scratch. Use the Blocks section to choose the preferable structure of your template and the Content section to choose its content. Go to the Body section if you want to customize the workspace — set up the background color, change the width of content blocks, or choose the preferable font. You can also install the Email Monster extension to Chrome and use the service with Gmail.

The interface of the service groups design options in one panel on the right, while version history and preview options are located in the bottom left corner.

email monster email template builder
Email Monster interface

Take a look at the template on email design quiz we managed to create using Email Monster:

email template example
Email template created with Email Monster

Time spent getting familiar with the email template builder: 15 mins.
Time spent creating a template: 25 mins.

Topol.io

Pricing: free for basic, $7 for Pro plans, and $20 for Plugin plans.

The platform enables you to insert custom HTML code into an email template and use one of the platform’s pre-made templates. The free version of the service allows adding GIFs, videos from YouTube and Vimeo, and links to social media. Free plan users can also experiment with colors, fonts, and margins or edit the images right in the email builder. With this service, you can set your own merge tags and use them in the editor to personalize your messages. You can download your templates as ZIP files or send them in test emails.

The interface is pretty intuitive, with Content, Structure, and Settings menus all systematically grouped together.

topol.io email template builder
Topol.io interface

We used Topol.io to create a template with a guide on how to run small business email marketing.

email template example
Email template created with Topol.io

Time spent getting familiar with the email template builder: 20 mins.
Time spent creating a template: 15 mins.

Unlayer

Pricing: free for basic plans, $99 for Startup, $199 for Business, and $399 for Growing Businesses.

With Unlayer, you can use merge tags and add dynamic content to your emails. Apart from the custom blocks which you can create and manage, there is a possibility to make your own custom tools with a preferable set of properties. The platform provides a template manager where you can create and edit the templates with a unique ID. Alternatively, you can save the templates on your own servers by switching to the JSON tab and saving it to your database.

The interface is quite user-friendly, offering all basic options for template building on the right panel, a vast design field, and two more tabs — for template editing and export as JSON and HTML files.

unlayer email template builder
Unlayer interface

We used Unlayer to create a short notification on our Automation 360 update.

email template example
Email template built with Unlayer

Time spent getting familiar with the email template builder: 15 mins.
Time spent creating a template: 15 mins.

Quick functionality overview of the best email template builders

Now that we have reviewed each of eight best email template builders, let’s compare them within the following quick functionality overview:

Number of free templates Responsive design HTML import Video input Social media Template export Tutorials
SendPulse 40+ + + + + + +
Chamaileon 100+ + + + +
BEE Free 80+ + + + + +
Stripo 300+ + + + + + +
Topol.io 6 + + + + +
Unlayer + + + +
Postcards 70 pre-made blocks + + + +
Email Monster 32 + + + +

We believe with this overview of the best email template builders, finding a suitable one shouldn’t feel like looking for a needle in the hay. Decide on the goals of your email campaign, get inspired by looking into your email marketing calendar, and create an A-class template with no sweat. Good luck!

[Total: 4    Average: 5/5]
SendPulse

15,000 emails free every month.