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AI Tools for Content Creation: Top Game-Changers for Marketers

11 minutes

AI Tools for Content Creation: Top Game-Changers for Marketers

The development of tools based on artificial intelligence (AI) has a major impact on the marketing field, simplifying different workflows and analyzing massive data loads in the blink of an eye. On top of that, AI-driven solutions offer businesses brand-new ways to create fresh, relevant, and personalized content that resonates with their audience’s needs.

If you want to know more about the most up-to-date technologies and use the best AI tools for content creation, our list will help you choose the most effective solutions for your goals.

Introduction to AI-based tools

AI tools leverage advanced algorithms and machine learning to give companies and experts in different niches unique opportunities to quickly, easily, and effectively cope with their routine marketing tasks.

For instance, many businesses have already integrated AI into their marketing strategies for content personalization, data analytics, search engine optimization, business forecasting, and other purposes. However, while you can incorporate AI-based tools in many areas, using AI for content creation is still one of the most convenient trends in marketing.

Everyday use cases of AI for content creation

Marketers can create a wide range of content using AI tools, each tailored to meet specific business goals and audience preferences. Here are some key types of content that AI can help produce:

  • Blog posts and articles. Artificial intelligence can suggest ideas or titles for your posts and help you craft an outline. You can generate a blog post draft on the hot trend or share your business insights using AI. You can also get a list of keywords for your posts in a few clicks.
  • Social media posts. AI can help you generate engaging social media content, including text, images, and videos, to improve your potential customers’ brand awareness.
  • Email campaigns. Artificial intelligence can be helpful in analyzing your audiences, composing personalized content, and improving your click-through rates. In other words, AI can create content or edit or rephrase your email copy in seconds.
  • Product descriptions. A handy AI content generator offers specific templates for product descriptions and can compose accurate descriptions of different lengths in bulk so you can tailor them to your unique brand voice.
  • Website content. AI solutions facilitate generating highly targeted, search-optimized content for various website elements, including a hero section, taglines, CTA buttons, FAQ sections, etc.
  • Video scripts. If you use promotional videos or video email marketing, AI-based tools can help you produce top-notch scripts or automate video editing, captioning, and voiceover.
  • Chatbot conversations. AI is capable of developing natural and helpful flows for your chatbots.

This list of use cases of AI in content creation is not complete. Technology is evolving, so new tools and approaches are constantly hitting the marketing industry.

Best AI tools for content creation

Choosing AI content creation tools can often be overwhelming. The reason is that the market is crowded with dozens of helpful solutions. To simplify your job, we’ve collected a list of the top ten AI-based platforms for diverse needs. Let’s dive in!


SendPulse is a powerful sales and marketing automation platform that offers numerous solutions to put AI into practice. The platform lets you connect with your customers using multiple marketing channels, including email, SMS, web push notifications, and chatbots. The number of built-in AI content creation tools is also impressive.

First of all, SendPulse is known for its brilliant email-related features. You can use a visual builder and try different templates from a large collection. As for the texts, its builder comes with an integrated AI assistant that can help you correct and refine your writing.

integrated AI email assistant
The integrated AI email assistant in SendPulse

SendPulse also lets you create a website with customized elements. What is more, you can use the power of artificial intelligence to generate the most fitting website copy. If you already have a website created with SendPulse, with an advanced AI content generator, you can effortlessly improve your website content in the following ways:

  • change your voice and tone;
  • translate it into other languages;
  • add creativity to your text;
  • correct mistakes;
  • extend your copy and add more details;
  • shorten content and compose handy summaries;
  • simplify your text and make it look more comprehensive and readable.

Besides, with SendPulse, you can connect ChatGPT from OpenAI to your chatbot and solve dozens of your business needs in a lightning-fast way. After successful integration, you’ll be able to do the following:

  • independently manage conversations with customers;
  • automatically generate and send answers to specific questions about your products or services, and more.

Pricing. SendPulse has a flexible pricing policy, so you can choose a plan that best fits your needs. The prices start at only $6 per month. Moreover, you can start with a free plan and explore the platform’s basic features — no credit card required.

Create a free account now to unlock access to our all-in-one toolkit, from CRM to email automation service, pop-up builder, SMS platform, website builder, course creator, and more.


ChatGPT is one of the pioneers of AI content creation tools, offering straightforward usability and a user-friendly interface. You can create short prompts and receive automatically generated content based on your request. It is particularly beneficial for marketing since you can get many creative suggestions, analyze loads of data, and produce a wide variety of content in a few clicks.

writing a blog article
Using ChatGPT for writing a blog article

This AI content generator is worth giving a try for several reasons:

  • Understandable interface. It is one of the most beginner-friendly AI tools.
  • Various prompt examples. You can use countless prompt samples available online, depending on your needs.
  • Rapid response generation. ChatGPT can answer your questions and generate content in seconds.
  • API integration. You can connect ChatGPT to your applications, platforms, or software.

Pricing. ChatGPT AI content generator has various pricing for different versions. The cheapest option starts at $20 per month, but there is also a free plan with limited functionality. is a well-known solution catering not only to copywriters but also to marketing and sales experts. This platform is best for generating content to enhance your blogs, social media posts, and translations. interface
Navigating the interface

With, you can do the following:

  • translate texts into 95+ languages;
  • adapt content to your brand voice;
  • employ pre-built content workflow templates;
  • integrate it with various third-party tools, including WordPress, HubSpot, Slack, Google Docs, and others.

Pricing. offers a free plan with a 2,000-word chat limit. If you need more words in chat, you can choose a paid tier ranging from $36 to $186 per month.

It is worth mentioning that AI for content creation is not limited to texts only. You can also generate high-quality, stylish images for your blog, website, or social media. is built specifically for that. The platform allows you to produce numerous visuals tailored to your needs with the help of different style palettes. You can also modify and customize your images.

Creating an image from scratch
Creating an image from scratch with

Here are some of the top pros of this AI content creation tool:

  • AI art generation. This feature allows you to create custom images and art pieces and use them for your websites, emails, and social media posts.
  • Editing tools. You can edit your image backgrounds and give them a more unique and trendy appearance.
  • Style palette. The tool lets you edit your images using various palettes, such as abstract, pop art, minimalism, etc.
  • Custom model training. You can create your own style and generate images that are consistent with your brand’s existing visual identity.

Pricing. The prices for using this AI content generator vary based on included features and limits. For example, the cheapest plan with lower limits costs $6/month, while a paid tier with a higher number of parallel generations, fine-tuned models, and faster generation speed costs $28/month. There is also a basic free plan with some one-time trial credits.


If you are looking for professional AI tools to create videos, there is good news. Descript is an AI-powered, fully featured, end-to-end podcast and video editor with rich functionality. It allows you to write, record, transcribe, edit, and share audio and video content. Besides, it can automatically detect and cut filler words, adjust voice tones, identify potentially the most viral moments in your long-form videos or podcasts so that you can repurpose them into short clips, and more.

Editing a video
Editing a video using Descript

Here’s a list of Descript’s AI-driven features for content creation:

  • Audio enhancer. AI allows you to minimize echo and noise in your video recordings.
  • Speech to text. The platform instantly transforms speech into text that is ready to edit or export.
  • Green screen video editor. Using chroma key technology, AI can isolate and remove a specific color — usually green — from your video.
  • Video background removal. This feature uses AI to separate subjects from backgrounds without needing a physical green screen.
  • Text to speech. It can help you create audio narration for videos, presentations, and other multimedia content.
  • Voiceover generator. This tool can create synthetic voiceovers that sound natural and professional.

Pricing. The Descript AI content generator offers different pricing plans, starting at $12 monthly. There is also a free and customized plan with a richer toolset.


For a while now, Grammarly has been a go-to tool for marketers and content creators who want to steer clear of grammar, punctuation, and spelling mistakes. By using AI and providing smart suggestions based on sentence structure, writing style, and tone, this tool can help you improve your writing and make it look polished and professional.

The software also smoothly integrates with Google Docs, WordPress, email clients, and other tools where you need to type anything. As a bonus, it has a built-in plagiarism checker to ensure your content is truly unique.

Improving text
Improving text based on Grammarly’s suggestions

Grammarly’s Generative AI can do the following:

  • assist you with brainstorming ideas and drafting outlines for your piece of writing;
  • adapt any text to the right tone, formality, length, and clarity;
  • identify gaps in your text and propose improvements;
  • rephrase sentences and entire paragraphs.

Pricing. Grammarly offers a free plan with limited features. To access all its AI tools for content creation, you’ll need a paid plan starting at $12 per month. is another tool that makes content creation easier. The platform is great for developing long-form pieces like traditional blog posts that go deep into topic details and short-form content that is easy to consume and gets a message across quickly, like social media posts or emails.

The platform offers many ready-to-use templates and workflows for different use cases, from Amazon product descriptions to Pinterest Pin titles, enabling users to craft all kinds of content with the click of a button. In addition to pre-made options, Jasper can produce custom templates based on your prompts and specific context.

brand voice
Adding a brand voice; source:

Some unique features of this AI content generator include:

  • Content remix. This feature allows you to convert existing content into various formats.
  • Recipes. These are a series of easy-to-follow commands aimed at guiding you through the process of creating the required piece of content.
  • Content briefs. Jasper can generate comprehensive content briefs outlining key points, structure, and guidelines for writing projects.
  • AI-powered ad copy. This feature lets you create high-converting ad copy for Google Ads, Facebook Ads, and LinkedIn Ads.

Pricing. Pricing for using is relatively higher compared to its competitors. The monthly cost increases based on the features you need, starting at $49 per user seat. You can get started with a 7-day free trial.


Rytr is an AI content generator that strongly focuses on producing plagiarism-free, short pieces of content for over 40 use cases, from SEO-friendly meta descriptions and professional cover emails to compelling business idea pitches and engaging social media ads. It can also answer your questions, provide summaries, and translate text.

Improving a blog article
Improving a blog article using Rytr

Some key features of this AI-driven tool include:

  • Multilingual support. The platform can generate content in more than 30 languages, making it easier to reach a global audience.
  • Emotion-driven writing. Users can choose from over 20 distinct tones of voice, including formal, casual, enthusiastic, witty, and more, to drive the desired emotional impact​.
  • Rich-text editor. It allows users to refine and perfect their content with advanced formatting, editing, and customization options.
  • Keyword research and SERP analysis. Rytr can assist users in uncovering relevant keywords and keyword clusters for their content pieces.

Pricing. The platform offers a free plan to test its basic features. Plans with higher limits and advanced features start at $9/month.

Murf is an AI-powered platform widely used to create lifelike voiceovers in over 20 languages. It can produce natural and contextually-aware voices for various use cases. Whether you need to convert text to speech or modify an existing voice recording, Murf provides versatile solutions. With it, you can develop voice-enabled applications, YouTube videos, product demos, audiobooks, and more.

voice for an audio
Choosing a voice for an audio using Murf

Murf offers its users several distinctive AI features:

  • Pitch and speed control. It will help you adjust voice frequency and speaking rate to match specific needs and preferences.
  • Emphasis adjustment. AI allows you to highlight particular words or phrases, enhancing expressiveness and clarity in the generated speech.
  • Voice cloning. Murf can replicate your voice and allow you to use it in customized videos and projects.
  • Murf dub. With it, you can synchronize AI-generated speech with video content.
  • Voice changer. It allows users to transform their voices into different genders, ages, or characters.
  • Over 120 text-to-speech voices. Murf offers diverse voices in multiple languages and styles.

Pricing. Murf offers different plans to choose from, including a free option. The cheapest plan with limited functionality costs $23 per month for 1 user. In contrast, the most feature-rich plan, which includes 240 hours of voice generation time, 120 hours of transcription time, 3 user seats, costs $159/month.


Writesonic is the last platform on our list of the best AI tools for content creation. It leverages natural language processing (NLP) and machine learning to help you generate fact-checked short and long copies based on your inputs. You’ll find dozens of standard and advanced templates to start from when you want to write an Instagram caption or respond to a negative review, among other scenarios.

Writing an article
Writing an article using Writesonic

This AI content generator comes with a lot of features; here are some you should know about:

  • SEO checker and optimizer. The tool can rephrase your content naturally using relevant keywords to boost search engine rankings without compromising readability.
  • Story writer. Writesonic can craft engaging short stories of various genres in 25+ languages that feature character development and plot twists.
  • Product description generator. It allows you to compose detailed, SEO-friendly product descriptions that highlight all the necessary key features and benefits.

Pricing. Writesonic offers a basic free plan with limited one-time credits. Paid plan costs vary depending on the number of credits, templates, and features, ranging from $12 to $399 monthly.

Final thoughts on the best AI tools for content creation

Whether you’re looking to polish your copy, simplify video production, or build a specific chatbot flow, AI content creation tools on our list can help.

  • Grammarly might be your top tool for checking typos and mistakes and refining your written content.
  • Descript might be your best bet for creating bespoke videos of superior quality.
  • Murf might be best for generating and enhancing various audio content.
  • Openart might be the perfect tool for those creating images in a particular style and color palette.
  • ChatGPT might be a great starting point for beginners delving into using artificial intelligence.

There’s also an all-in-one sales and marketing automation platform with built-in AI features, SendPulse. It will let you not only create content for your website, emails, and chatbots but also implement these solutions into your customer communication strategy.

Create your free account now and try it out yourself!

Date of publication:

June 14, 2024

Ksenia Chmelkowska

Full-time writer and part-time traveler. Passionate about crafting engaging content, exploring new destinations, and pushing boundaries. Stepping into the unknown...

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