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Everything You Need to Know About AI Email Assistants

6 minutes

Everything You Need to Know About AI Email Assistants

If you dread the approaching deadline for yet another newsletter, consider hiring an AI assistant to help you with the creative work as well as the routine content planning and editing. Not sure what we’re talking about? Then, dive into this post to learn more about using AI tools for email marketing and beyond! We’ll give you a few practical tips and examples to help you supercharge your upcoming campaigns.

What is an AI email assistant?

An AI email assistant is the equivalent of having a magical “improve” button for your workflows. It’s a smart software tool that uses artificial intelligence to make managing email campaigns easier. Instead of drowning in repetitive work, the AI email assistant helps you stay fresh and organized. Its sole purpose is to save you time and hassle when dealing with emails.

Not all AI email tools are ChatGPT-based. Sometimes, they utilize niche, marketing- and sales-trained language models, which guarantees a higher-precision outcome.

Find out some powerful AI tools for different marketing use cases.

AI tools for email marketing usually come integrated with existing email solutions or as add-ons. In any case, you won’t need to install some convoluted software or make sense of intimidating lines of code. In fact, most AI solutions for email marketing are beginner-friendly and can complement anyone’s toolkit.

How to use AI for email marketing

By employing AI to handle your email marketing processes, you can save your team hours of work every week. The best part is that you can decide which aspects of email creation and management you want your AI assistant to focus on.

Here are some examples of use cases for AI in email marketing:

  1. Personalized content recommendations. AI algorithms can analyze customer data, including past purchase behavior, browsing history, and demographic information, to provide them with tailored offers. For example, if a customer has previously bought hiking shoes, AI can suggest related products like sunscreens or hydrators.
  2. Dynamic content. AI-powered dynamic content allows you to customize email content based on individual recipient preferences or behavior. For instance, an email can dynamically display different product recommendations based on the recipient’s geographic location. It ensures that your campaigns always feel relevant to users.
  3. Predictive analytics. AI can predict customer behavior, such as the likelihood to purchase or churn, based on historical data and engagement patterns. Using predictive analytics, you can segment your mailing list more effectively and tailor your messaging to target specific customer segments with appropriate offers or incentives.
  4. Instantly recognizable tone of voice. With AI, you can effortlessly maintain a consistent tone of voice for your brand and make any piece of content sound exactly the way you want. These tools also make localizing, SEO-optimizing, repurposing, or rewriting content a breeze.
  5. Optimized send times. AI algorithms are great at analyzing historical email engagement data to identify the best times to send emails to maximize open and click-through rates. This way, you can automatically schedule email campaigns to reach recipients when they are most likely to engage with your content based on their past behavior.
  6. Automated email personalization. AI-powered email marketing platforms can adjust email content, subject lines, and CTAs based on what they know about the recipient. For instance, emails can be personalized with the recipient’s job title, professional interests, or social activity.
  7. Email subject line optimization. AI tools can be used for generating different email subject lines and predicting which ones are most likely to resonate with your audience. By testing and optimizing subject lines using AI, you can improve email open rates and increase the effectiveness of your email campaigns over time.
  8. Automated A/B testing. AI-driven A/B testing is perfect for quickly assessing various subject lines, design choices, or CTAs, to identify the winning combinations. It enables you to speed up decision-making and confidently launch new campaigns.

This is just a quick overview of what today’s AI email assistants are capable of. As new tools roll out, we’ll see even more opportunities for clever email automation.

AI email assistant examples for you to consider

If planning and preparing email campaigns feels like a chore, give the following AI-powered solutions a chance. These tools will help you minimize guesswork and get predictably good results every time, be it personalized outreach, content planning, or subject line writing.

SendPulse

SendPulse is an all-in-one sales and marketing automation platform with a strong focus on email. The platform’s visual builder and vast template collection make it easy to create a professional-looking campaign in minutes. The builder also comes with an integrated AI assistant that can instantly correct, translate, and improve your writing.

integrated AI email assistant
The integrated AI email assistant in SendPulse

Pricing. SendPulse has a free plan with 15,000 monthly emails. Paid plans start at $8 per month, billed monthly. There is also a chatbot builder, a website builder, an SMS service, and other features, which can be purchased separately.

You can get started with a free account now. No credit card required. Upgrade when or if you need it.

Shortwave

Shortwave is an AI tool for writing emails and managing them. It’s available as a Gmail plugin as well as a desktop and mobile app. One of the key features of the tool is its AI writing copilot, which uses predictive autocomplete and can mimic various writing styles. The other features include AI-powered email search, quick email summaries, meeting invites, and scheduling emails.

AI email assistant for Gmail
Shortwave is an AI email assistant for Gmail and other email clients; source: Shortwave

Pricing. Shortwave has a limited free plan. The software is compatible with Gmail and the rest of Google Workspace. The paid plans start at $8.50 per month, billed monthly.

Copy.ai

Copy.ai is an AI platform for creating targeted outreach campaigns, newsletters, promotional emails, nurturing flows, and more. The software allows you to build automated multi-touch campaigns and rely on pre-built workflow templates for speedy content generation. With it, you can AI-generate even custom content formats for niche audiences.

AI-generated personalized emails
Copy.ai for AI-generated personalized emails; source: OneSchema

Pricing. The platform has a basic free plan with 2,000 words. The more advanced plans start at $48 a month, paid monthly. You can save 25% by paying annually.

SmartWriter

SmartWriter is a powerful AI email assistant for creating well-researched personalized emails for B2B sales, networking, and cold pitching. The software uses industry news, blogs, podcasts, and over 40 other data points to gather information about your prospects and generates deeply personalized messages based on that. It can also analyze your prospects’ recent online activity, react to their content on social media, and automatically schedule campaigns.

AI-powered email outreach
SmartWriter for deeply-researched, AI-powered email outreach; source: Popular AI Tools

Pricing. SmartWriter offers a 7-day free trial. The pricing plans start at $59 per month, billed monthly. You can get 20% off by choosing to pay annually.

Dynamic Yield

Dynamic Yield is an enterprise solution for creating personalized, high-impact digital customer interactions. Its toolkit includes a drag-and-drop email builder with AI-powered product recommendation blocks, dynamic content blocks, and behavioral targeting. Dynamic Yield is compatible with all major email marketing platforms, CRMs, and other marketing software.

dynamic content block
Creating a dynamic content block in Dynamic Yield; source: Dynamic Yield

Pricing. Dynamic Yield offers custom pricing — you can contact its sales team to get a quote.

Jasper

Jasper is a multi-purpose AI copilot for sales and marketing teams. Its features include AI-assisted content creation, image generation, team enablement, project management, and analytics. Its AI not only tells you how your content pieces are performing but also helps you optimize your assets, including email campaigns, in one click.

content intelligence
Using Jasper for content intelligence; source: Jasper

Pricing. Jasper’s pricing plans start at $49 per month, billed monthly. Its annual subscriptions are 20% cheaper.

Brevo

Brevo is a marketing and sales automation platform with a handful of AI features. It allows you to create and manage your emails in a hands-off manner, thanks to AI-suggested subject lines and text, conversation summaries, on-brand autocomplete, and the “send at best time” scheduling option.

AI email assistant
Brevo’s AI email assistant; source: Brevo

Pricing. Brevo has a free-forever plan with 300 daily emails. The pricing plans start at $25 a month, billed monthly.

Ready to dip your toes?

SendPulse empowers you to create stunning email campaigns, chatbots, websites, and more — all of that with the help of AI. Our pricing plans are flexible and small-business friendly, and we also offer multilingual 24/7 support with real agents on the other end. In short, you get everything you need for your brand to succeed online and beyond.

Sign up for free now and give it a go!

Date of publication:

May 14, 2024

Elena Timofeeva

Good writing makes my heart beat faster. So does a good conversion rate. In my free time, I obsessively learn...

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