How to enable email tracking statistics sent via SMTP

By sending campaigns via SMTP, you can track the number of emails sent, delivered, and opened as well as the number of click-throughs and delivery errors.

How to enable tracking

Go to SMTP Settings > General, and activate the Enable Tracking option.

Please note that the email you send via SMTP must contain its HTML and TXT versions. Without the HTML version, you cannot add a tracking pixel to your email, which means that your statistics will not be tracked.

You can check if a tracking pixel has been added to the email by viewing its full headers.

Here’s an example of a tracking pixel:

<img src=3D"
9f85bc18b71296b6f" alt=3D""/>

Learn more: "How to View Email Headers in Popular Email Services."

How to enable tracking from your own domain

You can also create a CNAME record and activate tracking from your domain. CNAME record connects your domain with the SendPulse SMTP service, redirecting your tracking data to the service panel. This way, all statistics on emails sent are collected in the personal account of the SMTP service and are available anytime.

To create a CNAME record, activate the Tracking from your domain option. Enter your domain name that will be used to track emails, and click Add.

Copy the CNAME record value, and paste it into the DNS record of your domain.

Please note that adding a CNAME record can take up to several hours.

After the DNS record is updated, you will see a green check mark symbol next to the CNAME record.

Next, you can choose whether you want to use an SSL certificate for tracking.

Click Apply.

Add a record to the registrar's website

To connect a domain, you need to add an A record to the registrar website of your DNS settings.

You can check where your domain's DNS settings are located using the MxToolbox tool. Follow the link and enter your domain. Select "SOA Lookup" from the drop-down list and click on the button.

If your registrar does not provide default DNS servers, you can activate this service separately, for example, with cPanel.

In our example, we will use cPanel to add a CNAME record to our site's DNS registrar.

Learn more about how to set up CNAME records in cPanel documentation.

In the domain control panel, select Zone Editor.

Next to your domain, click + CNAME record.

In the Name field, enter your record name. In the CNAME field, enter the record value you copied from the SendPulse settings. Click Add A CNAME Record.

After adding a record, activation can take up to 24 hours, depending on your hosting provider.

How to add an HTML version of an email to Thunderbird

Start composing a new message. In the new message window, open the Insert menu and select the HTML option.

The Insert menu

In the Insert HTML window, add your HTML code and click Insert.

Insert HTML

Your message will appear in the input field of the new message window.

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