Other actions
With the help of the Action element, you can make the contact undergo different processes when they get to the element.
To identify a contact in the service, you need the email or phone variable.
Unsubscribed contacts can go through all flow elements except the Email element. When the system verifies email addresses, it processes the following types of unsubscriptions: Unsubscribe from the entire service, Unsubscribe from a category, and Unsubscribe from a specific flow.
If you use the Launch for mailing list option, contacts who unsubscribed from all campaigns will not be added to your flow start, and contacts who unsubscribed from this category or this flow will go further down your flow, skipping the Email elements.
Add element
Drag the Action element, and select one of the following actions from the Email category.
You can also rename your element to distinguish it from others, or add a comment for your team. Click Element name and enter up to 253 characters in the field. Once you save the settings, the new name will appear in a pop-up window when hovering over the element in the builder.
Select an action
Choose what to do with contact data.
Change contact variable
This action updates your selected contact variable in the email service, CRM system, or course student card based on the trigger event. Select a variable and enter its new value.
An action with a CRM contact variable updates the value both in the flow and in the CRM system. Deal variables have the _deal suffix and are updated only within your flow.
Read also: Use CRM variables in Automation.
The list of available variables will vary based on your selected flow trigger. For example, if your flow trigger is a mailing list, you can select from its variables. If your flow trigger is a CRM event, you can select from CRM contact variables.
If a Date variable is selected, you can set the {{CurrentDate}} value or the {{CurrentDate+- N}} expression, where N is the number of days before or after the date. You can also set hours and minutes that will be counted based on your account's time zone.
For example, let’s say there is a variable in your mailing list that stores the date of the last sent email. You can check its content and send the next email if the value is empty or the date precedes the specified period — {{CurrentDate-7}}. You can replace the previous date with {{CurrentDate}} for contacts who received your email.
If you use Number and Date variables, you can apply formulas to calculate values automatically. This helps add days to a date, calculate percentages, measure time between events, and more. To do this, select the Insert formula checkbox and add operations in the Variable value field based on the variable type.
Read more: Use f date and number formulas in the Action element.
Send email to my address
Sends an email to the sender's email address added in the service settings. You will need to select the recipient's email address and enter the email subject and text.
You can also add products ordered by the user to this email. If your flow start event is linked to a custom trigger with an arranged data array transfer, you can use this array in your email text.
Read also: How to send data arrays with Automation 360.
Click the variable icon, and select your array from the drop-down list. An array structure with corresponding variables will be added to your email. You can leave it as is or add your own layout elements.
Here’s an example of a structure where products is an array name:
|[ for item in products ]|
{{img_url}}
{{link}}
{{name}}
{{old_price}}
{{price}}
{{amount}}
{{color}}
{{size}}
{{code}}
|[ endfor ]|You can add several arrays to your email and use variables that are not from your array.
Split your contacts randomly
Splits contacts into several branches and sends different messages to each of them depending on their assigned branch. With this action, you can implement A/B testing in Automation 360. Here you need to set the proportions by which your contacts will be split.
Send webhook
Sends a webhook notification about events in your system. The webhook transmits the flow ID, the webhook trigger name and date, email address, phone number, and variable data of the subscriber for whom the webhook was triggered. Enter your webhook name, and enter or select the link to which the webhook will be sent.
Last Updated: 17.07.2025
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