Choose a pricing plan for an email service
You can choose a SendPulse plan based on your business needs and size.
SendPulse's email marketing service offers plan tiers, which define the available features, and billing models, which set resource limits, such as the number of subscribers or emails.
Select a plan tier
Choose a plan tier based on the features you need and your expected email volume.
To choose a pricing plan, consider the following:
- Campaign frequency. If you only send campaigns occasionally, use the pay-as-you-go pricing model. If you send campaigns regularly and have an established audience, choose a monthly subscription.
- Feature requirements. Higher-tier plans offer extended features for personalization, automation, analytics, and collaboration.
- Mailing list size and email volume.
The email marketing service has four plan tiers:
| Free | A free plan with a core set of features, including:
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| Standard | A core set of features* with entry-level limits that includes:
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| PRO | An expanded set of features* with higher limits that includes:
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| Enterprise | The full set of features* that includes:
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Each higher tier offers expanded features and increased resource limits.
To get the full list of features and limits, see Email service pricing.
Select a billing model
Once you've selected a tier, choose a billing model based on your sending volume. SendPulse offers two options.
Subscription
Subscriptions are based on your contact list, which is the number of unique email addresses you can send an unlimited number of monthly emails to. This option is a good fit if you send campaigns regularly, have an established subscriber base, or run automated email flows.
You can select the mailing list size that matches your needs for each tier. The price adjusts accordingly.

Pay as you go
This billing model is based on the number of emails you can send. With this option, you receive an email package that is valid for one year.
Once purchased, your email package is valid for one year from the activation date.
This option is a good fit if you send campaigns occasionally, run one-off or seasonal campaigns, or don't have a consistent sending frequency.

Last Updated: 01.12.2023
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