Add a digital product
In the Products section, you can create digital products with downloadable files or links that customers receive after payment. You can also manage product sales in your CRM.
For example, a software vendor can create a product for a software license, sell it through an online store, chatbot, or payment link, then automatically send the customer a download link after payment.
Let’s talk about how to create and set up a digital product.
Create a product
Go to eCommerce > Products and click Add product. In the type field, select Digital product.
You can only choose a product type when creating a product. It can't be changed later.
Add a name and description
At the top of the card, enter a product or service name.
A product name can contain up to 250 characters, including letters and numbers. For better readability, keep the product card size in mind when choosing the name.
In the Short description and Full description sections, add a product description. For example, highlight the main features in the short description, and use the full description to add more details, such as usage terms or system requirements.
You can format the text or use AI to generate or improve the description. Click the AI icon in the lower left corner of the description field.
Add images
In the Images section, click Add image and upload or choose an image from the file manager.
The first image you upload is used as the main product image.
For optimal display in product cards, use 250 × 250 px images sized at up to 5 MB.
Set a product price
In the Price section, choose a payment model:
| One-time payment | Customers pay only once. Enter a price and choose a currency. |
| Subscription | Customers are charged automatically on a recurring schedule using the payment method they choose. |
To show a discounted price, select the Old price checkbox and enter the previous price. It will appear crossed out next to the current one.
Add tax
In the Tax field, choose a tax or select No tax.
If the price you entered already includes tax, select Included in the price.
Enter an SKU
In the SKU field, enter a unique code that helps you track and manage your product. The code can contain numbers and letters.
Set a delivery method
In the Product post-purchase delivery method section, add the digital content customers receive after payment.
This setting determines how customers access the digital product they purchased.
Choose a delivery method:
| Link | Paste a product link or a preview link. |
| File | Upload a file from the file manager. |
Customers receive the link or file after payment. To send it automatically, create a product purchase flow and insert the product link into an email.
Add a sample
Optionally, in the Sample section, add a product preview that customers can view before purchasing, such as a book excerpt or product demo.
Choose how to add the sample:
| Link | Paste a product link or a preview link. |
| File | Upload a file from the file manager. |
Select a category
Categories help you navigate your catalog and define attributes for template-based products.
In the Categories section, select an existing category.
To create a new category, click Add category.
Product categories are visible to your CRM team and users on your website.
Set properties
In the Properties section, you can add product attributes and their values. When customers expand the product card, they can select the option they need.
In each property, fill in the following fields:
| Attribute set name | Enter a set name to organize attributes of different types. |
| Property | Enter an attribute name, such as "License type" or "Number of PCs". |
| Value | Enter an attribute value, such as "Perpetual (ESD)" or "1 device (PC or Mac)". |
To add a new attribute or attribute set, click Add and select a relevant action.
Configure SEO settings
Optionally, add SEO metadata for your product.
If a product belongs to a category selected in your online store, SendPulse creates a dedicated product page for it using the link and metadata from these settings.
Expand the SEO settings section and fill in the fields:
| Title | Enter a page title with your product name and keywords. It can look like this "Buy Microsoft Office Home 2024, Perpetual License". |
| Description | Enter a detailed product description that includes relevant keywords and benefits to attract users and search engines. |
| Keywords | Enter a list of keywords and phrases related to your product. |
Add integration fields
In the Integration fields section, you can add and fill in hidden product fields that pass metadata to integrated tools, such as payment providers.
To add an integration field, click Add field.
Integration fields are not visible to website visitors.
Once you have filled in the required product card fields, click Add.
Complete the setup
Once you create your product, it appears on the product list in the selected category under Products.
To sell the product, add it to the Product or Product catalog website widget or to the CRM Product chatbot element.
To capture payments, you can also generate a payment link.
In Automation, you can also create an automated flow that runs when a product is purchased.
Once the client pays, you can view the payment information in eCommerce > Payments.
Last Updated: 07.07.2026
or