HubSpot vs Constant Contact: Pricing & Feature Comparison [2026]

HubSpot and Constant Contact may both send emails, but that’s where the similarities end. One is a full-scale CRM system with built-in email marketing, while the other is a traditional email marketing platform. They target different businesses, come with different price tags, and solve different problems, which should make this comparison an easy one. Or does it?

TL;DR HubSpot vs Constant Contact at a glance

Here’s a quick overview of how HubSpot and Constant Contact compare across the most important categories. Click any category to jump directly to the section that covers it in detail.

Spoiler alert – neither platform scored particularly high. In our comparisons, email marketing platforms usually land somewhere between 8.5 and 9 points thanks to their unique features, affordability, or ease of use. These two are different. Something feels off, and throughout this comparison, we’ll find out exactly what it is.

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HubSpot vs Constant Contact pricing and feature differences

We’ll start with the biggest decision-makers – pricing, followed by the core marketing features like template building, automation, and lead generation. Then we’ll move on to the extras that probably won’t make or break your decision but are still worth considering, such as reporting, integrations, and customer support.

Pricing plans

HubSpot: 4/10 | ⭐ Constant Contact: 7/10

Disclaimer: Pricing changes frequently. All prices in this comparison were verified against Constant Contact’s official pricing and HubSpot’s official pricing as of August 6, 2026. Always confirm current costs on the official pages.

The prices of HubSpot and Constant Contact are extremely different, and the key reason is that with HubSpot, you never pay only for email marketing. You pay for the whole platform they created so businesses can manage almost everything from one place. However, Constant Contact, as a standalone platform for email campaigns, is not that affordable either. To prove that point, we added SendPulse as a benchmark to show that an all-in-one email marketing tool doesn’t have to cost a fortune.

One thing to keep in mind as you read the table: both tools cap your monthly emails as a multiple of your contact count. HubSpot lets you send 5× your contacts on Starter, 10× on Professional, and 20× on Enterprise, while Constant Contact allows 10× on Lite, 12× on Standard, and 24× on Premium.

We also included several pricing tiers for HubSpot and Constant Contact because, depending on the plan, you’re often getting quite different products. In HubSpot’s case, all the fancy features only become available on the higher-priced tiers.

The price difference is so huge that it’s worth mentioning again – with HubSpot, email marketing is only one part of what you’re paying for. If you’re planning to use it only for creating email campaigns, you should reconsider your choice.

Ease of use and interface

HubSpot: 7/10 | ⭐ Constant Contact: 8.5/10

HubSpot is a huge machine that can’t be mastered in a day. Constant Contact, by contrast, is much easier to understand, especially if you’ve used other email marketing platforms before. Here’s what you can expect from the learning curve and daily navigation of both platforms.

If you’re looking for something you can pick up quickly, Constant Contact is the easier choice. But if you’re willing to spend a little more time learning the platform, HubSpot gives you far more ways to save time later. Here’s how their learning curves look:

Email builder and templates

HubSpot: 8.4/10 | ⭐ Constant Contact: 8.8/10

Because HubSpot is such a huge platform, we expected it to come out on top in a key email marketing category – the email builder. But after working with both editors, Constant Contact surprised us, as it’s more comfortable for everyday email creation. There are more templates, more ready-made blocks to work with, and less effort required before an email looks the way you want it to.

HubSpot fights back in a different way. Once you’ve finished designing the email, it gives you better tools for optimizing and refining your campaigns. Those extras won’t matter to everyone, but if email marketing is a big part of your job, they’re nice to have.

Let’s see now how working with these platforms feels in practice.

HubSpot doesn’t try to impress you with dozens of blocks. Instead, it puts its effort into making every block as customizable as possible. During our tests, we found some of the most detailed editing controls we’ve seen: advanced typography options, separate padding for each side of a block, and device-specific visibility. A real-time email size indicator, reusable custom modules, and always-available AI assistant also add to the efficiency of this builder.

Constant Contact is way more straightforward. It doesn’t give you the same level of design precision, but instead it provides a much wider selection of ready-to-use content blocks. There are also more unusual blocks, like Event or RSVP, that can be useful for nonprofits, local companies, and businesses running events. The three-tab sidebar keeps everything organized, and the AI assistant is always visible if you need help writing your content.

Our takeaway is that Constant Contact helps you put together a good-looking template with less effort, while HubSpot asks for more time but rewards you with more control over the final result. If email is just one part of your marketing and sales process, HubSpot is the better fit. But if your priority is creating and sending emails as quickly as possible, Constant Contact will suit you better.

Marketing automation

⭐ HubSpot: 9.3/10 | Constant Contact: 5/10

Automation is surely not a close comparison in the case of HubSpot and Constant Contact. While Constant Contact can only automate some very common email marketing tasks, HubSpot lets you automate far more than emails. Once your marketing starts involving CRM data, multiple communication channels, or more advanced customer journeys, the difference between these two becomes obvious.

Now, let’s see how these differences play out in practice. The first thing we noticed while working with HubSpot is that it thinks of automation way beyond sending emails. Instead, it assumes you’re automating the entire customer journey. In one workflow, for example, we enrolled companies rather than contacts, sent an email to specific people associated with that company, and automatically updated the company’s lead status in the CRM system. That’s a level of automation most email marketing platforms don’t even offer.

What also stood out were all the little details that make complex workflows easier to manage. HubSpot explains what each action will do before you publish it, lets you see which records are currently in the workflow, and provides helpful guidance as you set everything up.

Constant Contact is, yet again, more straightforward. The workflows are simple, easy to read, and don’t try to overwhelm you with dozens of options. You can build welcome emails, birthday campaigns, update contact information, apply tags, or organize subscribers into lists from a clean, linear workflow that’s easy to follow.

You won’t find CRM objects, company records, or advanced workflow logic here, but that’s also the point. If all you want is to automate your email marketing, Constant Contact gets you there without making you learn an entirely new system.

These builders belong to completely different products. With HubSpot, we often forgot we were inside an email marketing platform because so much of the automation revolved around the CRM system. Emails are just one part of the workflow.

Constant Contact never tries to be that ambitious. It stays focused on email marketing, and for many businesses, that’s what makes it appealing. There’s less to learn, fewer decisions to make, and it’s much easier to build your first automation.

Contact management

⭐ HubSpot: 9.5/10 | Constant Contact: 7/10

Segmentation is what makes automation work, and at HubSpot it’s tightly connected to your CRM data. That’s one of the biggest reasons it scored so highly in our comparison. Constant Contact doesn’t go nearly as deep.

For everyday email marketing, Constant Contact has everything most businesses will need. But once you want to combine marketing, sales, and customer data into a single audience, HubSpot definitely wins, as it works with a much richer picture of each contact, which opens the door to much more targeted campaigns.

Signup forms and landing pages

⭐ HubSpot: 8.5/10 | Constant Contact: 6.8/10

Before we get to technical details, here’s the key difference between the two platforms and how they perceive signup forms: Constant Contact is great at collecting email addresses, and HubSpot is created to collect opportunities. If your forms play a role in bringing in new business, this difference becomes obvious very quickly.

All these differences show up in practice in both pop-ups and landing page builders. HubSpot’s landing page builder surprised us. We expected something more advanced than Constant Contact, but not something that felt this close to a website builder. Instead of putting a few blocks above a signup form, you’re building an actual marketing page. You can create long pages with multiple sections, add navigation anchors, customize the layout, optimize SEO, and build anything from a demo request page to a webinar registration or product launch page.

Constant Contact keeps things much simpler. The page is built around the signup form, and everything else supports that goal. You can add text, images, videos, social buttons, and a few different content layouts to make the page more engaging, but you’re still creating a signup page rather than a full landing page.

So, if you need a page that can promote a product, collect demo requests, or support a larger marketing campaign, HubSpot gives you far more flexibility. But if all you want is a clean page where people can subscribe to your newsletter or sign up for an event, Constant Contact gets you there faster and with much less work.

Integrations

⭐ HubSpot: 9.2/10 | Constant Contact: 6.2/10

The 3-point difference in score says a lot here. Constant Contact does a good job connecting the tools most small businesses already use. HubSpot takes those connections further, letting your marketing, sales, and reporting tools work as one system instead of a collection of separate apps.

One of the key aspects that made HubSpot a winner in this category is its built-in CRM system. With HubSpot, the CRM isn’t an extra feature but the heart of the platform. Everything you do happens in the same place. Someone fills out a form, opens an email, books a meeting, or moves through your sales pipeline? It’s all automatically connected to the same contact record. Even the free plan includes a fully functional CRM, so there’s nothing else to buy or connect.

Constant Contact is an email marketing platform first. While it stores your contacts and their email activity, it doesn’t include a true CRM tool with pipelines, deals, or sales forecasting. If you need those features, you’ll have to purchase Constant Contact’s separate Lead Gen & CRM product.

If your business needs both email marketing and a CRM system, HubSpot gives you everything in one system. Your marketing and sales data stay connected automatically, with no extra setup. With Constant Contact, email marketing and CRM live in separate products. That means another subscription, another tool to manage, and potentially another integration to keep everything in sync.

This is actually the biggest difference between the two platforms. HubSpot was built around a CRM system. Constant Contact is an email marketing platform that can add a CRM if you need it.

AI features

⭐ HubSpot: 9.2/10 | Constant Contact: 5/10

AI is one of the biggest differences between these two platforms. HubSpot has its own AI assistant, Breeze, while Constant Contact limits AI mostly to text generation. That explains the 4.2-point gap in the category score.

These differences change how the platforms feel to use. HubSpot regularly suggests, generates, and automates tasks as you work. Constant Contact uses AI much more selectively, so it’s something you open when you need help rather than something that’s built into your daily workflow.

Deliverability

⭐ HubSpot: 10/10 | Constant Contact: 7/10

When it comes to deliverability, Constant Contact covers the essentials and takes care of most authentication for you, which might be enough if you follow email marketing best practices. HubSpot goes further by helping you monitor, troubleshoot, and improve deliverability.

HubSpot didn’t just win the technical comparisons. Constant Contact’s own users also raised concerns about deliverability on Capterra. On G2, a July 2026 review from a commercial real estate user describes internal test campaigns being flagged as spam multiple times, while another reviewer reports frequent bounces, attributing many of them to firewall restrictions. Since deliverability is one of the most important factors when choosing an email marketing platform, we couldn’t ignore that feedback. It had a significant impact on Constant Contact’s deliverability score.

Reporting and analytics

⭐ HubSpot: 9.2/10 | Constant Contact: 6.5/10

Powerful automation needs equally powerful reporting. After all, there’s little value in building complex workflows if you can’t measure their results. That’s why HubSpot’s reporting is just as advanced as its automation capabilities, while Constant Contact keeps things much more basic.

Constant Contact focuses on showing you how your email campaigns performed. HubSpot goes a step further by showing how your marketing contributes to revenue. That’s why HubSpot is a better fit for businesses that rely on data to improve both marketing and sales, while Constant Contact remains a solid choice for straightforward email reporting.

Customer support

⭐ HubSpot: 7.4/10 | Constant Contact: 7/10

With both HubSpot and Constant Contact, you’ll likely need help at some point during onboarding or troubleshooting. With HubSpot, that’s because the platform is objectively difficult to learn. With Constant Contact, it’s because users report occasional glitches and a knowledge base that isn’t always up to date.

Support turned out to be one of the weaker areas for both platforms. HubSpot has a slight edge thanks to its broader learning resources and onboarding options, but neither platform stands out in this category. Their Capterra sub-ratings for customer support are quite low: 4.4/5 for HubSpot and 4.2/5 for Constant Contact, with Constant Contact receiving more negative feedback from users.

What changed in 2025–2026 for Constant Contact and HubSpot?

Both platforms have been busy over the past two years, introducing new AI features, expanding their capabilities, and changing their pricing. Here’s a quick look at what changed.

What changed in 2025–2026 for Constant Contact? First, pricing. The company replaced the old Core and Plus plans with Lite, Standard, and Premium.

Constant Contact also introduced a bunch of new features:

• AI Assistant for campaign creation, brainstorming, marketing strategy, and in-product support;
• Campaign Builder AI that creates complete email, SMS, and social campaigns from a marketing goal;
• Lead Magnet tool for turning social media followers into email subscribers;
• cross-device email editor for creating and editing emails across desktop and mobile;
• social media improvements, including direct video publishing to Facebook, Instagram, and LinkedIn;
• enhanced reporting with side-by-side campaign comparisons;
• visual rating scales for collecting customer feedback inside emails.

These updates make Constant Contact easier to use, but they are just improvements to its existing email marketing toolkit and not major platform changes.

What changed in 2025–2026 for HubSpot? The platform has changed pricing too, layering per-seat charges on top of its existing contact-tier pricing. You now pay for both the number of users and the size of your contact list, which makes it significantly more expensive as teams and audiences grow.

HubSpot’s new features for 2026 include:

• Data Hub, replacing Operations Hub with expanded data management capabilities;
• Breeze Marketplace with 15+ AI agents for marketing, sales, and customer service;
• Smarter Breeze Assistant with web search, memory, file uploads, and Google Workspace and Slack integrations;
• Answer Engine Optimization for improving visibility in AI search engines like ChatGPT, Gemini, and Perplexity;
• Smart Deal Progression, using AI to analyze meetings, update CRM records, and draft follow-up emails;
• AI-generated workflow code, allowing users to create custom automation actions from plain-language prompts; and
• new CTAs tool, replacing the legacy pop-up forms builder.

HubSpot’s updates are much broader than Constant Contact’s. While Constant Contact focused on improving email marketing, HubSpot expanded its AI capabilities across marketing, sales, CRM, and automation, although those improvements came with a much higher price tag.

These updates show where both platforms are heading and how they’re adapting to AI and other changes in the industry.

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Your decision checklist

By now, you know how HubSpot and Constant Contact compare across the features that matter most. If you’re still unsure which one is the better fit, here’s a quick checklist to help you make the final decision.

HubSpot and Constant Contact are so different that choosing between them should be easy. But remember that you’re choosing a long-term software partner. Migrating to another email platform takes time and, in HubSpot’s case, is expensive. Think beyond your current needs and choose the platform that will still fit your business a few years from now.

Final verdict and recommendations

⚖️ Final scores: HubSpot – 7.9/10 | Constant Contact – 7.5/10

Would we recommend HubSpot? Yes, but only if you need all the features it offers and if your entire team is going to use it, including your sales and support teams. If all you need is a solid email marketing platform, you simply don’t need all of HubSpot’s capabilities and benefits, and you surely don’t want to pay for features you won’t use.

Would we recommend Constant Contact? Not really. Even though it’s a fairly simple email marketing platform without much complexity, we’ve tested enough platforms to say with confidence that Constant Contact isn’t the best option on the market. If you’re looking for a simple and affordable email marketing platform, consider these alternatives:

• SendPulse if you want an all-in-one platform with CRM, chatbots, forms, websites, and strong email marketing features.
• ActiveCampaign if automation matters to you but you don’t want to pay a fortune for it.
• Omnisend if you’re an eCommerce business looking to boost sales with email marketing.

HubSpot is an excellent platform for the right business. For everyone else, there are simpler, more affordable tools that will do the job just as well or even better.