Web push segmentation
Segmenting your push notifications is a means to improve the effectiveness of your campaign, increasing the conversion rate.
When you set up push notifications, you can have them sent not to the entire list of subscribers, but to only a certain segment depending on the goal of your campaign.
Criteria for segmenting push notifications in SendPulse:
- Browser language
- Region. The service offers a wide range of possibilities for segmenting according to geographic indicators.
- Subscription page
- Subscription date
- Browser type
Like with e-mail and SMS campaigns, SendPulse offers real-time statistics for each push notification sent out.
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