How to Track Statistics on Web Push Campaigns in Your SendPulse Account and Google Analytics

Statistics in Your Account

SendPulse collects statistics on delivery and link clicks for web push campaigns.

To view general statistics on all web push campaigns, in your SendPulse account, open the “Dashboard” page in the “PUSH” section.

To view information about a specific campaign, go to “PUSH” - “My campaigns.” Open a campaign from the list.

To find information about subscribers’ browsers, OS, IPs, and regions open "PUSH" - "Dashboard." In the "My Sites" section, click the required site and open the "Subscribers" tab.

Statistics about Web Push Campaigns with Google Analytics

Add UTM codes to a web push campaign to collect site statistics on it.

UTM codes are parameters that allow you to determine where traffic to your site is coming from. Thus, you can evaluate the effectiveness of different marketing channels.

Required UTM codes:

utm_campaign is a campaign ID, which helps find campaigns in Google Analytics.

utm_source is a traffic source, advertising system.

utm_medium is a traffic channel.

How to add UTM codes to a web push campaign

The service provides three ways to use UTM codes in web push campaigns:

• add codes by default;
• set your value for utm_campaign;
• set your tags.

Adding tags by default

When creating a web push campaign, click the settings button.

Select the “UTM Codes” checkbox.

utm_campaign= a numeric value, utm_source=sendpulse and utm_medium=push will be added to the link in the web push notification.

Setting your value for utm_campaign

Select the “UTM Codes” checkbox.

In the “utm_campaign” field, enter your campaign ID, for example, best50%.

The tags utm_campaign=best50%, utm_source=sendpulse, and utm_medium=push will be added to the link in the web push notification.

Setting your tags

Enter the link with the specified UTM codes into the “Web push link” field.

Make sure the SendPulse UTM codes are disabled.

To create a link manually, specify a full URL of a page to which the web push notification should lead.

At the end of the page, the link adds a question mark.

Specify UTM codes, connecting them with the “&” character.

Example: https://best.com/?utm_campaign=best50%&utm_source=sendpulse&utm_medium=push

To generate links automatically, use special applications, for example:

Campaign URL Builder

How to Track Web Push Statistics on Google Analytics

Go to "Acquisition" - "All Traffic" - "Channels."

Select “Medium” as a primary dimension.

Find the data on the "push" medium in the table.

To view campaign data, open the “Other” drop-down menu, click “Acquisition,” and click “Campaign.”

In the campaign column, find the name that corresponds to the utm_campaign code in your campaign.

To better navigate the Google Analytics settings, read their documentation:

Google Analytics Help

Last Updated: 20.01.2020