How to Track Your Web Push Campaign Statistics

The SendPulse service collects statistics on the delivery of web push campaigns and their click-through rates. This helps track the effectiveness of web push campaigns on your site.

Create a Web Push Campaign

Go to the "Push" section, and click Send PUSH.

Fill in the fields (title, notification text, and notification link), select an image, and add buttons.

Read more: How to Create and Send a Push Campaign.

Set Up Statistics Collection

To collect site statistics on your web push campaigns, enable adding UTM tags to your mailing list.

How to Work with UTM Tags

UTM tags are parameters that allow you to determine your traffic source.

Required UTM tags:

• utm_campaign (campaign ID using which you can find campaigns in statistics collection and analysis services).
• utm_source (traffic source and advertising system).
• utm_medium (traffic channel).

How to Add UTM Tags to Web Push Campaigns

The service provides three ways to use UTM tags in web push campaigns:

• enable all service tags by default;
• set your own value for utm_campaign;
• set your own tags.

To enable all service tags by default, click the settings button, and select the "UTM parameters" checkbox.

When your notification is sent, the utm_campaign=digital value (id of the push campaign), utm_source=sendpulse, and utm_medium=push tags will be added to your link.

To set your own value for a UTM tag, enter your own campaign ID in the "utm_campaign" field, for example, best50%.

When your notification is sent, the utm_campaign=best50%, utm_source=sendpulse, and utm_medium=push tags will be added to your link.

To add custom tags to a link, enter the link with the specified UTM tags in the “Notification Link” field.

To create a link manually, specify the full URL of the page to which your web push notification should lead, and put a question mark at the end of the page link. Specify UTM tags by linking them with the "&" sign.

Example: 

https://best.com/?utm_campaign=best50%&utm_source=sendpulse&utm_medium=push

To create links automatically, use dedicated applications, for example:
UTM tag generator
URL Builder

Make sure the UTM parameters are disabled.

View Statistics

In Your Personal Account

To view overall statistics for all web push campaigns, open the "Push" section, and go to the "Dashboard" tab. It contains information about your number of active subscribers, completed campaigns, delivered notifications, and click-throughs.

The graph displays the information about your campaigns for the current week, including dates and the number of campaigns, sent and delivered notifications, and click-throughs.

To view the information about a specific campaign, go to “Push” > “My Campaigns.” Choose a campaign from the list, and open it.

You can also find the information about browsers, OSs, IP subscribers, and regions. To do this, go to "Push" > "My Websites" tab, and select a site. Open the "Subscribers" tab.

In Google Analytics

Go to “Acquisition” > “All Web Site Data” > “Channels.”

Select the main "Channel" option.

Find the data on the "push" channel in the table.

To view campaign statistics, in the "Other" drop-down menu, open the "Acquisition" list, and click Campaign.

In the “Campaign” column, look for a name that matches the utm_campaign tag in the campaign you are interested in.

Last Updated: 27.01.2023