How to transfer subscriber data from website forms to chatbots
You can add a subscription form link to your chatbots to enable users to continue your conversation in messaging apps. On top of that, you can save subscriber data, such as email addresses, phone numbers, and names, to chatbot variables. These data points can be used for webinar signups, sharing lead magnets, or subscribing to company newsletters.
Add a subscription form to your website
In the website builder, add the Form element and customize its fields using the editing panel.
Customize the confirmation page
Go to Additional form settings. In the Action after subscription field, select Go to page. In the field below, paste your chatbot flow link.
To copy your chatbot flow link, in the Chatbots section, go to your chatbot and click its flow. Under the flow name, click the three dots and select Link to launch the flow.
WhatsApp does not support variable transfer, so WhatsApp chatbots can only facilitate subscriptions.
Click Save.
Once you finish customizing your page, click Publish to make your form visible to visitors.
Add variables to your chatbot
Go to your chatbot and select the Audience tab. Add variables with names matching your form fields. To do this, click Create variable and type in a variable name. You can copy the names from your published website page.
Values will be transferred to created variables as text (the String type) regardless of your form’s field types. The email and phone field types will be mapped to your chatbot system variables even if you don’t create dedicated variables in the Audience tab.
All subscriber data from your website form will be available in your chatbot.
Transferring subscriber data to chatbots allows you to analyze your audience more thoroughly and personalize conversations. Beyond that, you can create a dedicated flow where users can learn more about your product or event.
Last Updated: 23.01.2025
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