Create an unsubscribe page
Every subscriber has the opportunity to unsubscribe from your mailing list if they no longer want to receive emails from your brand. An unsubscribe link is added to every SendPulse email campaign by default.
Additionally, you can create your own unsubscribe page that matches the style of your site. Thus, you can design the unsubscribe page individually, insert a picture or indicate the reasons for unsubscribing if you want more information to improve future email campaigns.
Based on the number of unsubscriptions and the reasons indicated in them, you can change the content of your mailings to increase the productivity of your email campaigns. With the help of the unsubscribe page, you can update your mailing list and only email users who are really interested in receiving your emails.
Go to Email > Settings > Subscription tools and click Add unsubscribe page. A form for creating an unsubscribe page will appear.
Unsubscribe page elements
Fill in the form fields to create an unsubscribe page.
You can configure the following settings:
| Name | Sets an internal page name.
This name is not visible to subscribers. Use it to find the custom unsubscribe page on your list. |
| Title | Select text or a logo to show to subscribers at the top of the page.
Options include: Text as title adds text as your brand name. Logo uploads a JPG, PNG, or GIF file. |
| Title color | Set a title color. |
| Link from title | Paste a link to make the title clickable. |
| Background page color | Set a background color for the unsubscribe page. |
| Favicon | Adds an icon that appears in the browser tab.
Paste the link to the |
| Unsubscribe form language | Set the unsubscribe form language.
You can also set the language when creating your campaign. |
| Unsubscribe reason survey | Adds an optional survey that captures unsubscribe reasons.
Select the Create an unsubscribe survey checkbox, then edit the default reasons or add your own (up to 7 reasons total). |
| Mark as unsubscribe page by default | Set this page as the default unsubscribe page. |
Unsubscribe page moderation
After you create an unsubscribe page, it goes to moderation with the corresponding status.
Approval (moderation) usually takes 10 to 30 minutes. The page is automatically sent for approval every time you make changes to the form.
Set as default unsubscribe page
You can select the default unsubscribe page by marking the corresponding box, and it will be automatically linked to all your email campaigns.
You can also select your own page for each mailing in the third stage of creating an email campaign.
Last Updated: 05.12.2023
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