How to Personalize Your SMS Campaign

You can personalize your SMS messages to send relevant information to each user and increase your campaigns’ effectiveness. For example, you can address the user by their name or add their registration or order details.

In this article, we'll tell you how to personalize your SMS campaigns.

Upload Your Contacts to the Mailing List

Upload your contacts and the necessary variables, such as names or locations, to the mailing list. These are the variables you will use for personalization.

Read more: How to Create a Mailing List.

Create a Campaign

Go to "My Campaigns," and click Send SMS.

Read more: How to Send SMS Messages.

Select your mailing list in the "Recipients" field. You can personalize the campaign using variables from this particular mailing list.

Personalize Your Campaign

Go to the "SMS Text" field, click the variable icon, and select the desired one from the drop-down list.

Write the text of the message, and add variables where needed. For example, the {{name}} variable is most often added at the beginning to greet your user.

The message can be in any Unicode language. Write concisely, and do not use more than six SMS messages in one text (one SMS message consists of 70 characters).

Finish Up, and Send the Campaign

Fill in the "SMS from" field, which is the sender’s name.

Read more about the sender name requirements: How to Send SMS Messages.

You can collect your message’s click-through statistics if you add a link in the text. To do this, check the "Collect click-through statistics" checkbox.

Links can be converted according to the protocol https directly in the text by ticking the checkbox "Use the https protocol for links".

You can also add an unsubscribe link to the message. To do this, check the "Unsubscribe link" checkbox.

You can also segment the list by phone number.

Read more: How to Segment Your Mailing List by Phone Number.

When you're all set, click Send to launch the campaign.

Last Updated: 13.10.2022