Additional fields for personalizing emails
When someone mentions personalization, everyone immediately thinks about names. But you can also personalize your correspondence using other subscriber details. Additional fields on the subscription form will help you collect more information about your subscribers.
Why do I need additional fields?
You need them mainly for gathering additional details about the subscriber. The more you know about your audience, the more effective and customer-oriented your e-mail distribution will be.
Examples of additional fields:
- Date of birth