Create an SMS message template
You can create a message template to save time on adding message content. You can use active and approved templates to create SMS campaigns and send messages right away.
Let's talk about how to create an SMS message template and check its status.
Add a template
Go to Email > Settings > From addresses > Senders and SMS templates > Sms templates, and click Add a template.
Fill in your template
Enter a template name using which you can easily find it on the template list. You can use Latin lowercase characters, numbers, and underscores in your template name.
Add a message text to your template. To personalize your content, you can add variables to your message as {{var}}. When sending a campaign using a template, you can replace variable numbers with variable names from your mailing list.
You can use Latin or Cyrillic characters. One message can include up to 160 Latin characters or 70 Unicode characters.
You can send up to 6 messages, which is 402 Unicode characters or 942 transliterated characters.
Save your template
Select the Send to moderation checkbox, and click Submit for approval.
After SendPulse approves your template, messages you create with it skip the extra review unless the automated check flags them, for example, for restricted words in variable values.
If you don't select the Send to moderation checkbox, SendPulse saves your template text without approval. SendPulse checks messages created with it like any other message.
Check your template status
Go to Email > Settings > From addresses > Senders and SMS templates > Sms templates. Next to your template in the Status column, check its status.
Your SMS template can have the following statuses:
| On moderation |
SendPulse is reviewing your template. The review takes up to 5 minutes. |
| Active | Your template can be used to create campaigns.
If you've selected the Send to moderation checkbox, messages you create with this approved template skip the extra review unless the automated check flags them. Read also: the How to Send SMS Messages article on how to send bulk campaigns, the "SMS" Element in Automation 360 article on how to send event-triggered messages, and API documentation on the Create a campaign for a mailing list and Create a campaign for a list of phone numbers methods to send transactional SMS. |
| Declined |
Your template was declined because it violates our anti-spam policy. You can send messages only with certain types of content to users who gave prior consent to receive them. Read more: Terms of Service. |
Last Updated: 23.10.2026
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