How to set up flow triggers in a Facebook chatbot

With SendPulse, you can create automated chatbot flows triggered by events or subscribers' actions, including post comments.

In this article, we will talk about how to set up and customize Facebook chatbot flow triggers.

Standard triggers

You can use the Welcome message, Standard reply, and Unsubscription from the bot standard triggers in any chatbot. To create your own triggers, use keywords and Automation events.

For the Comment on your post trigger, Facebook allows you to send a flow with only one message and one button or with several quick replies within 24 hours.

If a user replies or clicks a button, they will become a chatbot subscriber, and you will be able to send them messages without these limitations. Make sure to encourage users to continue the conversation to maintain contact.

Comment on your post

You can run a chatbot flow for a user who leaves a comment under any or specific Instagram post.

Use this flow to reply to common customer inquiries about your pricing, product availability, delivery, and more.

To ensure that your message is relevant, we recommend tailoring it to specific content that users interact with.

Select posts and keywords

Decide which posts will activate the trigger — either all posts or specific ones.

Select a condition to start the trigger:

Specific comment text Specific comments will trigger your flow.

Select a text processing criterion:

  • Matches with: complete match with the specified text. If a user's input partially matches the keyword, they will receive a message asking for clarification.
  • Contains: partial match with the specified text. If a user's input partially matches the keyword, your flow will run immediately without asking for clarification.

Enter your text. SendPulse recognizes individual words and phrases as commands, for example, hello, price, what is the price, how much is it. The maximum length of a key phrase is 32 characters.

Any text Any comment will trigger your flow. Available only when selecting specific posts.

Enable public replies

You can also set up and customize your comment replies and send them randomly.

Select the Public reply checkbox, and enter a text that will be randomly sent as a reply to a comment.

We recommend adding multiple comment reply options because Instagram can limit the activity of accounts that reply to comments using the same text.

If you disable this option, your chatbot will only trigger direct messages to subscribers who post comments.

In the Throttling section, set a time interval to ignore repeated keywords in subscribers' comments and prevent your flow from running multiple times in a row.

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