How to integrate SendPulse with Facebook Lead Ads
Facebook Leads Ads is a tool that helps businesses generate leads on Facebook and Instagram. It enables businesses to create ads that collect people's contact information, including their names, email addresses, and phone numbers.
The Facebook Lead Ads integration allows you to:
- Automatically transfer contacts to your mailing list when they fill out a form on your Facebook Page;
- Update Facebook customer data with SendPulse data when users resubmit your form.
You can integrate with Facebook Lead Ads to streamline your Facebook client base management, expand your audience, and optimize your workflows.
In this article, we will overview how to export leads from your Facebook Page forms directly to SendPulse.
Set up your Facebook Lead Ads campaign
Log in to Ads Manager. In the Campaigns tab, click Create.
Set your campaign objective to Leads.
Enter a campaign name.
If your ad is related to credit, employment, housing, social issues, elections, and politics, select Special ad categories. In certain countries, Special Ad Categories may have specific requirements, such as authorization disclaimers or limited audience selection tools. Learn more: Choosing a Special Ad Category.
Do not change your "Campaign details" settings. The Buying type option will be set to Auction, and the Campaign objective option will be set to Leads.
To set your campaign spending limit, click Show more options > Edit. Enter a spending amount in the Add campaign spending limit section.
To create an A/B test, turn on the Create A/B test toggle.
You can also set an advantage campaign budget instead of individual ad budgets. Turn on the Advantage campaign budget toggle. You can select a daily budget or a lifetime budget in the Campaign budget field and enter your amount.
To edit your campaign bid strategy, hover over the field, and click Edit. You can select the following options:
| Highest volume | Gets the best results for your budget. |
| Cost per result goal | Aims for a certain cost per result goal while maximizing your result volume. |
| Other options (Bid cap) | Sets a maximum bid across auctions. |
To schedule ads, in the Ad scheduling field, click Show more options > Edit.
Click Next in the lower right corner.
In the Conversion location field, select where you want to generate leads.
| Website | Generates leads on your website. |
| Instant Forms | Generates leads by asking people to fill in a form. |
| Messenger | Generates leads by starting conversations on Messenger. |
| Instant Forms and Messenger | Generates leads by asking people to fill in a form or by starting conversations on Messenger. |
| Generates leads by starting conversations on Instagram. | |
| Calls | Generates leads by asking people to call you. |
| App | Generates leads on your app. |
For this integration to work, select Instant Forms.
Click Next.
Configure the Leads form. Name your form and add your questions. Additionally, you can add images, video, and call to action buttons.
Review your entered data, and click Publish.
Enter your payment details, and complete your payment.
Set up the integration
Install Facebook Lead Ads
Go to App directory > Apps, and search for Facebook Leads. Next to the app, click Install. You can also click Preview to open the app page and click Install.
In the next window, review the data the app requests access to, and click Accept to allow it.
Manage the app
Next, click Preview to go to the app page. You will see information about the app category, developer, and tags. You can also install or uninstall the app.
Connect your Facebook account
On the app page, click Connect your Facebook account.
Log in to the Facebook account you want to connect, and click Continue. Give SendPulse Leads access to your name and profile picture.
Create an automation
Click Add new automation and enter its name.
In the Pages field, select the required Facebook Page, and in the Forms section, select the form from which you want to retrieve data.
In the Mailing list field, select the SendPulse mailing list to which you want to send data.
In the Data mapping section, configure field mapping. In the SendPulse column, select the SendPulse mailing list variable to pass the value to. In the Facebook column, select the Facebook form field to pass values from.
Manage automations
To view your automations, expand the app page. You can view your automation triggers, actions, and statuses.
You can also pause, edit, and delete automations.
To manage an automation, go to the Automations tab, select an automation from the list, and select an action.
If you need to switch accounts, click Change Facebook account. In the next window, confirm the action, and follow the steps outlined in Manage the app
To remove the app, click Uninstall. All automations you have configured will be deleted, but your previously transferred data will remain in your SendPulse account.
Last Updated: 03.10.2024
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