Top Tips to Promote Your Consulting Business in 2025

If a client is looking for consulting services, trust and credibility are key. While glowing reviews and successful case studies can definitely showcase your expertise, they’re not always enough to consistently attract new clients. To grow your client base and maintain steady demand, a strong marketing strategy is essential.

In this post, we’ll share actionable strategies to help you market your consulting business effectively and keep your pipeline full of qualified leads.

How to market a consulting business effectively

Developing a strong marketing strategy is key to boosting your visibility and connecting with the right audience. By leveraging impactful content and genuine customer testimonials, you can establish authority in your field while building trust — an essential factor in attracting and retaining clients. A well-rounded strategy combines these elements to create a marketing plan that delivers consistent, tangible results.

Why is a strong online presence essential for businesses? Because first impressions matter — three out of four people base their perception of a company’s credibility on its website. Your online presence isn’t just a digital storefront; it’s a trust-building tool that can make or break your reputation. Of course, consultant marketing strategy goes far beyond just building a great website.

Here’s how a successful marketing strategy offers consulting businesses a range of benefits:

• increases brand awareness, reaching a larger audience through various channels;
• helps nurture potential clients, educating them about your services and building trust over time;
• differentiates your firm from competitors, showcasing your unique value proposition;
• promotes new offerings, keeps clients engaged with regular updates, and drives long-term loyalty by staying connected through personalized communication;
• sets the foundation for sustained growth and success.

Expand your marketing strategy and reach more customers

With SendPulse, you can reach your target audience by sending various types of messages through a communication channel they prefer — email campaigns, web push notifications, SMS, and chatbots for WhatsApp, Instagram, Facebook Messenger, or Telegram.

Actionable marketing strategies for consultants

Next, we’ll show you exactly how to promote your consulting business and attract the clients you want.

Build a user-friendly website

Your website may be the first impression potential clients have of your consulting company if searching in Google. If you’re wondering how to market consulting services effectively, you should prioritize users’ needs and convenience. Clear navigation, readable fonts, and intuitive menus are essential for creating a positive user experience. A slow-loading website may drive visitors straight to your competitors.

Here’s an example of a website with intuitive navigation, a clear design, and eye-pleasing fonts. This is how the first screen of their landing page looks:

The visitor immediately sees the company name, what it offers, and a clear call to action. Moreover, the menu is not overloaded. It feels like you can breathe easily here, and your eyes are naturally drawn to the key points.

You don’t always need to hire developers to build a pro-level website. With no-code website builders, you can create a polished website using a simple drag-and-drop system.

For example, to create such an intuitive menu on your website in SendPulse, all you need to do is choose the Menu widget from the gallery and drop it to the desired location on your template. Then, you can customize its appearance to your liking and goals.

Grow and manage your subscriber base

Not all visitors will order your services immediately or return later. If they’ve explored your website, seize the opportunity to collect their contact information to maintain further communication. Use subscription forms strategically — embed them in your content, overlay them, or display them as pop-ups.

In your subscription form, you can also offer a high-quality lead magnet tailored to your audience, such as an eBook, checklist, webinar, or discount, to provide immediate value and build trust. This extra incentive will encourage your potential clients to share their contact details.

With SendPulse, you can easily create various widgets to engage your website visitors and boost conversions, including:

• overlay pop-ups;
• floating pop-ups;
• horizontal pop-ups;
• video pop-ups;
• modal windows.

You can choose a ready-made template or design a pop-up from scratch using an intuitive editor.

One key to success is timing and placement, as pop-ups are more effective when displayed at the right moment, not immediately upon a visitor’s arrival. Using SendPulse, you can customize display rules to show pop-ups at the perfect time.

Engage and educate visitors

Pop-ups go beyond subscription forms. They can inform visitors about important updates, guide them to key pages, or prompt them to take the target action. Marketing consulting business is about more than selling one-time services; it’s about building credibility, showcasing successful cases, and earning trust and recognition in your field.

Webinars are a great way to achieve this. Use your website traffic to promote them with pop-ups or share the news on social media to expand your reach.

Another strategy is creating an online course. It’s a way to demonstrate your expertise while attracting potential clients. For example, here’s how a company can draw attention to its mini-course. It’s used as a lead magnet to gain a new subscriber. You get an interested lead, while the person receives valuable information that proves your expertise.

Create valuable email campaigns

Gathering a subscriber base is just the first step. If their data sits unused or you’re sending occasional, irrelevant emails, it’s unlikely to benefit your consulting firm.

Instead, develop a clear email marketing strategy that focuses on delivering value. Consulting emails shouldn’t just remind clients about your business — they should offer actionable insights or resources that make sharing their contact details worthwhile.

Here are some email ideas tailored for consulting firms:

• Welcome email or series. Introduce your company, highlight your expertise, and show the value you offer to make a lasting first impression.
• News digests and industry insights. Share expert tips or updates that demonstrate your authority and keep subscribers engaged.
• Exclusive offers and promotions. Share limited-time offers, special deals, or conditions that reward your subscribers.
• Event invitations. Promote online or offline events that help build trust and maintain credibility.
• Customer surveys. Gather insights into client preferences to personalize your communication and services.

Here’s what a welcome email from McKinsey looks like. It’s concise but well-structured, providing the subscriber with an overview of valuable resources.

Adopt an omnichannel communication approach

Not all customers read every email — especially when their inboxes are flooded daily with messages from various companies. To ensure your important offers reach your audience, diversify your communication channels. However, avoid overwhelming subscribers with identical messages across all platforms.

With SendPulse, you can create automated campaigns that integrate multiple marketing channels, like email, SMS, chatbots, pop-ups, web push notifications, and more. This will allow you to deliver the right message through the most effective medium. Such a balanced approach ensures better reach without risking message fatigue. You can create these flows from scratch or choose a pre-made template that fits your marketing goals.

Streamline customer communications with chatbots

Customers from any industry expect fast and quality service. There is one tool that can automate routine tasks and engage clients with timely interactions and problem-solving: chatbots and live chats. They can be used for various messaging apps like WhatsApp, Facebook, or Instagram, as well as on your website.

If you’ve identified common customer questions, you can set up an FAQ chatbot that quickly and automatically provides answers and makes users’ experience smoother and more enjoyable. For example, Boston Consulting Group uses a chatbot on its website to handle routine inquiries, allowing visitors to quickly find the information they need.

Implementing a chatbot on your website can help visitors choose services and specialists or solve minor tasks.

Boost your business with chatbots

With our no-code builder, you can create a chatbot to engage prospects through tailored content, convert more leads, and make sure your customers get the help they need 24/7.

Successful consulting marketing strategy examples

Let’s now explore some of the effective tools and marketing strategies for consultants various companies use.

Unija

This company’s website is designed with user convenience in mind and features several effective tools. On their homepage, concise information about the company is paired with a standout “Contact Us” call-to-action button that clearly indicates its purpose.

Clicking it opens a form where users can select their query topic and share their contact details.

Additionally, a subscription form above the website footer promises clear benefits for subscribers.

Besides, they use a lead magnet, a valuable PDF resource, to encourage visitors to share their email addresses.

The company also builds trust through social media and encourages visitors to explore their YouTube channel directly from their website.

Deloitte

The consulting company took a creative approach by incorporating a two-part section on its website to highlight subscriptions and valuable resources. One part promotes a newsletter filled with compelling news, insights, and reports, while the other encourages users to subscribe to webcasts.

Another smart feature is the placement of the navigation menu in a separate horizontal bar. It includes prominent “Subscribe” and “Contact” sections that remain visible regardless of the page you’re on, ensuring easy access at all times.

After registration and subscription, the user receives a welcome email. It’s short, straightforward, and free from unnecessary design elements, offering a clear and simple tour of the platform’s features.

McKinsey

This consulting company used its website traffic to enhance customer interaction by displaying a pop-up that invites visitors to take a survey.

When users agree, they are directed to a dedicated landing page with a user-friendly design. Features like navigation between questions and a progress bar ensure convenience, showing participants how much of the survey remains.

This approach provides the company with valuable insights and feedback to refine their offerings and improve user satisfaction.

To grow their subscriber base, they avoid flashy subscription forms, opting for a clean design and concise call to action. A form embedded in the blog page content invites users to subscribe to updates. Positioned on the right, it’s unobtrusive and distraction-free, requiring only an email address.

Additionally, the form is repeated at the end of the article. By that point, readers have assessed the article’s quality and might feel more motivated to subscribe.

Baker Tilly

When visitors land on this website, two elements immediately catch the eye: a “Contact us” menu item and a prominent CTA button, both highlighted in a single bold color to emphasize key actions the company wants visitors to take.

Clicking the contact prompt opens a detailed form asking for comprehensive information, such as the visitor’s company, role, location, and inquiry purpose, to deliver tailored consultations.

The CTA button directs users to blog articles, with a subscription widget subtly placed on the right.

Additionally, the company engages clients through events, such as webinars, seminars, and conferences, that require registration via detailed forms.

Ready to boost your consultant marketing strategy?

Marketing is the backbone of a successful consulting business. A strong online presence, meaningful content, and personalized communication can set your firm apart from competitors.

With SendPulse, you can streamline your omnichannel marketing — from building stunning websites and engaging email campaigns to automating client interactions through direct channels. These strategies will help you attract clients, build trust, and foster long-term relationships.

Ready to improve your consulting marketing strategy? Try SendPulse today and take advantage of our powerful tools to grow your consulting business.