Email marketing and automation are core pillars of most eCommerce businesses, and many brands need to engage customers across multiple channels. Omnisend is a popular choice for email and SMS marketing; however, it’s not the only option available. If you’re still unsure which platform will best meet your needs, stay tuned. In this post, we’ll explore the best Omnisend alternatives and help you make an informed choice.
Disclaimer: The information in this post is accurate as of August 2025.
Core Omnisend features
To effectively compare Omnisend with its competitors, it’s important to first understand what Omnisend offers. Let’s start with a quick overview of its core capabilities.
- Email builder and templates. Omnisend offers a library of no-code email templates and a drag-and-drop builder that allow you to easily customize emails to match your brand.
- Email automation. Its automation library includes pre-built workflows for every stage of the customer journey, with features like automation splits for personalization.
- AI content writer. The AI-powered tool can enhance existing copy, generate new content in any language, create subject lines and preheaders, and automatically apply your brand assets.
- Content personalization. Using AI, Omnisend analyzes audience behavior to insert relevant products into emails, enabling you to create personalized content for different customer segments.
- Image editor. You can edit images directly within the platform using the built-in Adobe Creative Cloud-connected editor.
- Advanced segmentation options. Using the platform, you can segment your audience based on various factors, such as shopping behavior, lifecycle stages, engagement, and more. AI churn prediction helps you reach at-risk customers early.
- Campaign booster. Omnisend allows you to automatically resend emails to those who haven’t opened them, boosting your campaign’s reach.
- Sales and performance reports. The solution allows you to track campaign performance with detailed click maps, audience growth metrics, automation insights, and advanced reporting features.
Overall, Omnisend provides a comprehensive suite of tools needed for effective email marketing and automation. Its additional features include tools for SMS marketing, pop-ups, and online forms, among many others.
Omnisend disadvantages
As with any platform, Omnisend has a few drawbacks worth mentioning. Based on user feedback from review sites such as G2 and Capterra, here are the most commonly reported issues:
- Missing features. Many users have expressed a need for additional features, such as direct WhatsApp integration and AI-driven flow creation. Some Omnisend reviews also mention the lack of CRM integration and the inability to automatically remove inactive contacts, resulting in additional manual work.
- Learning curve. Some Omnisend users noted that getting started with the platform can be challenging. At the same time, others mentioned that certain features are difficult to find without contacting customer support.
- Limited customization. Several clients mentioned that Omnisend offers fewer email template designs compared to competitors, which can limit creativity. Others mentioned that the reporting features could be more customizable to allow for deeper insights.
- Omnisend’s pricing. Some users find Omnisend’s pricing quite expensive for the set of tools it offers. The cheapest paid plan costs $16/month on a month‑to‑month billing.
- Customer support. Some reviews mention difficulty reaching customer support via chat, as well as the lack of support in languages other than English.
As you can see, there are several factors to consider if you’re thinking of starting with or migrating to Omnisend. While the platform offers many useful features and powerful capabilities, these drawbacks could impact the efficiency of your marketing campaigns.
Best alternatives to Omnisend
To make an informed decision, it’s a good idea to test and compare different platforms. In this section, we’ll present top Omnisend alternatives that offer similar or even better features.
SendPulse
SendPulse is a versatile marketing platform that combines email marketing, SMS, push notifications, chatbots, and more in one user-friendly tool, making it a strong Omnisend alternative for businesses seeking multi-channel outreach.
It includes a drag-and-drop builder, advanced segmentation, A/B testing, and automation tools for creating personalized funnels. This allows you to manage and optimize customer communication across all channels from a single platform.
Creating an email in the SendPulse drag-and-drop editor
Its core features include:
- drag-and-drop email builder;
- 130+ email templates;
- image editor;
- built-in spam checker;
- Automation tools for auto-flows;
- audience segmentation by age, gender, interests, needs, etc.;
- email personalization by name and language;
- resend to non-openers;
- AI integration for text generation, translation, and copy enhancement;
- A/B testing.
Pricing. SendPulse offers a free plan that includes 500 subscribers and 15,000 monthly emails. The platform’s most affordable paid plan starts at $8/month for 500 subscribers with an unlimited number of emails. All free and paid email plans also include features from its Automation system.
Automizy
Automizy is a lesser-known yet powerful email marketing platform and an Omnisend alternative ideal for small teams. Its core strength lies in AI-driven email optimization. The platform includes a drag-and-drop editor and a visual automation builder, allowing you to design effective email workflows without coding.
Automizy’s drag-and-drop email editor, source: Automizy
Its core features include:
- drag-and-drop email editor;
- HTML email import;
- visual automation builder;
- interest tagging, conditions, and personalization;
- AI subject line testing;
- A/B testing with up to four variants;
- automatic resend;
- campaign analytics and key email conversion metrics.
Pricing. Automizy doesn’t have a free plan, but you can start with a 14-day free trial. Paid plans start at $9/month for 200 active contacts, with email sending limits 10 times more than the contact limit of your plan.
Mailmodo
Mailmodo is a feature-rich email marketing platform that lets businesses create interactive emails and gamify the customer experience. As an Omnisend competitor, it offers workflow automation and embedded forms directly within emails. This makes it a great choice if you’re looking to boost engagement through interactivity.
Adding a gamification widget in the email editor; source: Mailmodo
Its core features include:
- drag-and-drop email editor;
- rich text editor;
- pre-made content blocks;
- AMP and HTML editor;
- AI tools for subject lines, preheaders, and email copy generation;
- customizable interactive widgets, such as spin the wheel, emoji rating, NPS surveys, and more;
- 30+ prebuilt automation journeys;
- dynamic segments and cohort targeting;
- bulk and triggered campaigns.
Pricing. Mailmodo doesn’t offer a free plan, but it comes with a 21-day free trial. Paid plans start at $39/month (billed annually) for 500 contacts and 4,000 email send credits. Pricing scales based on your contact list and selected plan.
Moosend
Moosend is an email automation platform with AI-powered features. It lets you create personalized email campaigns, build automation workflows, and use segmentation to deliver highly targeted messages. This Omnisend alternative features a drag-and-drop editor and AI subject line suggestions, making it a strong option for teams without advanced technical skills.
Creating a newsletter in a drag-and-drop email editor; source: Moosend
Its core features include:
- email newsletter builder;
- basic and custom-coded templates;
- image editing;
- AI product recommendations;
- automation workflow builder;
- pre-built automation templates;
- AI writing assistant for email copy and subject lines;
- email heatmaps;
- A/B testing.
Pricing. Moosend doesn’t have a free plan, but you can start using the platform on its 30-day free trial. The cheapest paid plan starts at $7/month for 500 contacts, billed annually, and offers unlimited email sends. Some advanced features, like custom reports, are available on higher-tier plans.
Drip
Drip is an email marketing automation platform built for B2C brands. With behavior-based segmentation, pre-built templates, and eCommerce integrations, this Omnisend alternative helps businesses deliver personalized customer journeys and highly targeted campaigns.
Editing an email template in Drip; source: YouTube
Its core features include:
- visual workflow builder;
- 50+ pre-designed eCommerce email templates;
- behavior-based customer segmentation;
- dynamic product blocks;
- personalization with customer action-based triggers;
- 200+ eCommerce integrations;
- pre-built playbooks, like welcome series and abandoned cart reminders;
- A/B testing.
Pricing. Drip doesn’t offer a free plan, but there is a 14-day free trial, which doesn’t include unlimited emails. The pricing is based on the number of active contacts and monthly email sends. The cheapest tier costs $39/month for 2,500 contacts and unlimited emails.
Klaviyo
Klaviyo is an email marketing platform tailored for eCommerce businesses. As an Omnisend competitor, it offers advanced segmentation to build targeted email flows based on customer behavior, purchase history, and engagement. A large library of pre-built workflows makes it simple to automate the entire customer lifecycle.
Crafting an email in Klaviyo; source: Klaviyo
Its core features include:
- drag-and-drop email editor;
- 160 customizable templates;
- generative AI for email subject lines, layout, and copy;
- cross-channel flows and campaigns;
- advanced segmentation built on granular data;
- conditional splits and branching logic;
- product recommendations based on browsing history, past purchases, and more;
- Flows AI;
- smart send time;
- event and behavior tracking;
- A/B testing.
Pricing. Klaviyo offers a free plan that includes up to 250 active contacts and 500 email sends per month. Paid plans are available for email only or email and SMS combined. The starting paid plan for email begins at $20/month, which includes up to 500 contacts and 5,000 email sends per month.
GetResponse
GetResponse is an all-in-one marketing platform and a strong Omnisend alternative. It combines email marketing, automation, and a landing page builder with tools like a drag-and-drop editor, advanced list segmentation, and time- or behavior-triggered autoresponders. Its visual workflows let you design targeted customer journeys based on actions, scoring, and data.
Creating a new email using GetResponse; source: GetResponse
Its core features include:
- visual email editor;
- HTML editor;
- 200 pre-designed email templates;
- two million free stock images and GIFs;
- AI email and subject line generator;
- RSS-to-email;
- automation templates;
- drip campaigns;
- custom tags and segments;
- split automation;
- spam check.
Pricing. GetResponse doesn’t offer a free plan, but there is a 30-day trial period. Its cheapest paid plan costs $15/month, billed annually, and includes 1,000 contacts and unlimited monthly email sends.
ActiveCampaign
ActiveCampaign is an email marketing and automation platform for businesses seeking advanced customer journey management. Its visual automation builder supports personalized workflows triggered by behavior, tags, and custom conditions. With dynamic content, split paths, and CRM integration, this Omnisend alternative helps teams nurture leads and boost conversions.
Its core features include:
- 250+ email templates;
- generative AI for email copy, subject lines, and more;
- segmentation based on customer preferences and actions;
- conditional content based on the segments;
- AI automation builder;
- 900+ pre-built automations;
- automation triggers and actions;
- predictive sending;
- A/B testing.
Pricing. ActiveCampaign doesn’t provide a free plan, but you can try the platform with a 14-day free trial. The most affordable paid plan starts at $15/month for up to 1,000 contacts and includes 10,000 email sends. Higher-tier plans unlock more advanced features, for example, unlimited automation actions and triggers.
MailerLite
MailerLite is a simple, affordable email marketing platform with a user-friendly interface. It offers a visual email editor, automation workflows, and built-in tools for landing pages, pop-ups, and forms. This Omnisend competitor also supports segmentation, A/B testing, and dynamic content for more personalized campaigns.
Its core features include:
- drag-and-drop newsletter editor;
- rich-text newsletter editor;
- custom HTML editor;
- 1M+ images and GIFs;
- AI writing assistant;
- email automation builder;
- dynamic email content for subscriber groups;
- segmentation with dynamic lists;
- multiple automation triggers;
- email automation templates;
- tags for interest groups;
- smart sending with AI predictions;
- multivariate testing with up to eight variations.
Pricing. MailerLite offers a free plan that includes up to 1,000 subscribers and 12,000 monthly emails. The free plan is limited to 1 user seat. The cheapest paid plan starts at $9/month, when billed annually, and includes 500 subscribers, unlimited emails, and 3 user seats. Features such as dynamic emails and multivariate testing also become available with paid plans.
Mailchimp
Mailchimp is an all-in-one marketing platform known for its robust email campaign tools. As an Omnisend alternative, it offers an intuitive email builder, advanced segmentation, and behavioral targeting to deliver tailored messages. It also integrates with popular eCommerce platforms like Shopify and WooCommerce, making it a practical choice for automating campaigns across the customer journey.
A drag-and-drop editor in Mailchimp; source: YouTube
Its core features include:
- pre-built email templates;
- content studio;
- dynamic content;
- email scheduling;
- behavioral targeting;
- automation flows with up to 200 steps;
- generative AI for emails, and ready-to-launch automations;
- personalized product recommendations;
- subject line helper;
- send time optimization and delivery by time zone;
- A/B testing;
- custom reports.
Pricing. Mailchimp offers a free plan that includes up to 500 contacts and allows you to send 1,000 emails per month or 500 emails per day. The cheapest paid plan starts at $13/month for 500 contacts and 5,000 monthly emails.
Sender
Sender is an affordable email marketing and automation platform ideal for growing businesses. It supports both email and SMS campaigns, flexible automation workflows, and list management features. Its visual automation builder lets you trigger flows based on user behavior like sign-ups, purchases, or abandoned carts.
Adding an image to an email; source: Sender
Its core features include:
- drag-and-drop email editor;
- HTML editor;
- plain text editor;
- email templates;
- product picker;
- custom HTML blocks;
- segmentation and behavioral triggers;
- pre-built workflows;
- automation splits;
- intelligent automation triggers;
- spam checker;
- auto-resend to non-openers.
Pricing. Sender offers a free plan that includes up to 2,500 subscribers and 15,000 emails per month. The cheapest paid plan starts at $7/month, billed annually, and includes 1,000 subscribers and 12,000 emails per month. Sender also provides a pay-as-you-go plan for infrequent senders.
Benchmark
Benchmark is an intuitive email marketing platform designed to help businesses create, send, and automate professional email campaigns. It offers a block-based editor, responsive templates, and basic automation tools for small to medium-sized teams. This Omnisend alternative also supports audience segmentation, split testing, and real-time performance tracking.
Including a new block to an email template; source: Benchmark
Its core features include:
- drag-and-drop email builder;
- custom HTML editor;
- professional-looking email templates;
- AI copywriting tools;
- integration with Canva and stock photo galleries;
- RSS emails;
- basic and advanced segmentation;
- pre-built customer journeys;
- advanced branching logic;
- smart sending;
- email scheduling;
- A/B testing.
Pricing. Benchmark offers a free plan that includes 500 contacts and 3,500 emails per month. The cheapest paid plan starts at $13/month, billed annually, for 500 contacts and 7,500 monthly emails. Also, such features as automation and A/B testing become available.
Brevo
Brevo is an all-in-one marketing platform that combines email marketing, SMS campaigns, transactional emails, CRM, and automation. As an Omnisend alternative, it lets you design emails with a visual editor and set up automation workflows triggered by user behavior, actions, or scheduled delays. It also includes audience segmentation, A/B testing, and real-time analytics to optimize campaign performance.
Brevo’s email template editor; source: Brevo
Its core features include:
- drag-and-drop editor;
- 40 responsive email templates;
- AI generator for subject lines and copy;
- transactional emails;
- workflow editor;
- marketing automation;
- dynamic content;
- advanced segmentation;
- predictive sending AI;
- real-time email stats;
- heat map reporting;
- A/B testing.
Pricing. Brevo offers a free plan that supports up to 2,000 contacts and allows you to send up to 300 emails per day. If you need higher sending limits, the most affordable paid plan starts at $8.08/month (billed annually). It includes the same contact limit but removes the daily sending cap for up to 5,000 monthly email.
Best alternatives to Omnisend compared
There’s no shortage of Omnisend alternatives to fit different budgets and business needs. Some platforms excel at advanced segmentation and personalization, while others shine with intuitive automation or powerful eCommerce integrations.
The table below summarizes the key differences in pricing, standout features, and main limitations for each tool so you can quickly compare your options.
| Omnisend alternative |
Free plan |
Free trial |
Cheapest paid plan |
Contacts & emails included |
Standout features |
| SendPulse |
✅ |
7 days |
$8/mo |
500 contacts;
15,000 emails |
Omnichannel automation; dynamic segments; built-in CRM system |
| Atomizy |
❌ |
14 days |
$9/mo |
200 contacts;
2,000 emails |
AI subject line suggestions |
| Mailmodo |
❌ |
21 days |
$39/mo |
500 contacts;
4,000 emails |
AI-powered content tools; interactive widgets |
| Moosend |
❌ |
30 days |
$7/mo |
500 contacts |
AI audience discovery; product-related automation triggers |
| Drip |
❌ |
14 days |
$39/mo |
2,500 contacts |
Behavior-based automation; dynamic segments |
| Klaviyo |
✅ |
based on limits |
$20/mo |
500 contacts;
5,000 emails |
Multi-channel A/B testing; AI-based channel affinity |
| GetResponse |
❌ |
30 days |
$15/mo |
1,000 contacts |
AI copy and subject line generation; behavior-based triggers |
| ActiveCampaign |
❌ |
14 days |
$15/mo |
1,000 contacts;
10,000 emails |
Predictive sending; AI automation builder |
| MailerLite |
✅ |
30 days |
$9/mo |
500 contacts |
Multi-rigger email automation |
| Mailchimp |
✅ |
14 days |
$13/mo |
500 contacts;
5,000 emails |
AI-powered design tools; predictive segmentation |
| Sender |
✅ |
❌ |
$7/mo |
1,000 contacts;
12,000 emails |
eCommerce blocks |
| Benchmark |
✅ |
❌ |
$13/mo |
500 contacts;
7,500 emails |
Brand kit; AI copywriting tools |
| Brevo |
✅ |
❌ |
$8.08/mo |
2,000 contacts;
5,000 emails |
AI-powered predictive sending |
Why choose SendPulse?
If you’re looking for an affordable, feature-packed alternative to Omnisend, SendPulse is worth a serious look. Alongside powerful email marketing and automation, you get extras like chatbots, pop-ups, websites, integration marketplace, and a built-in CRM system — all in one platform.
Our free plan is generous, letting you test everything without risk. Start small, scale as you grow, and keep all your marketing under one roof.
Get started with SendPulse for free to see how it fits your workflow!