In email marketing, selecting the right platform can make a significant difference in how effectively you connect with your audience. Moosend has long been a go-to choice for many businesses, thanks to its user-friendly interface and robust features.
However, as your company grows and changes, it might be time to explore some alternative solutions that better align with your specific marketing goals. In this post, we will explore some of the best Moosend alternatives, breaking down their features, pricing, and benefits. Let’s get started!
Moosend features
To find alternatives to Moosend, let’s take a look at the platform itself and define the main capabilities it offers. Here are the core Moosend features for email marketing:
- Drag-and-drop email editor. With Moosend, you can create email campaigns from scratch without any technical expertise.
- Email templates. This software lets you choose from over 100 free email templates designed for various goals and industries and customize them to your liking.
- Advanced personalization. Besides addressing subscribers by their names, Moosend enables businesses to consider subscribers’ previous purchases, abandoned items, weather-based recommendations, and more.
- Segmentation. Moosend lets you segment your audience based on their behavior on your website or interactions with your emails to create personalized experiences.
- Email marketing AI. Moosend’s AI Writer can help you auto-generate email copy and subject lines based on your prompts.
- Email automation. This platform allows you to automate your email marketing campaigns with various triggers, conditions, and actions. You can schedule emails precisely and use complex logic with “and”/”or” expressions.
- Transactional emails. Moosend lets you use its email API to send specific information directly to your audience.
- A/B testing. This email marketing platform enables you to optimize your email performance by A/B testing different subject lines and content to see what resonates best with your audience.
As you can see, Moosend offers a great set of features helpful for creating and launching email campaigns. Its strengths in automation, segmentation, and ease of use make it particularly attractive for small to medium-sized businesses.
Moosend disadvantages
Although Moosend is a solid option for businesses seeking a comprehensive email marketing solution, it does have some drawbacks you should consider. Let’s look at some frequently mentioned issues in user reviews on G2:
- Limited customization. Many users have noted that Moosend lacks advanced customization options. For example, it doesn’t offer an HTML builder, which is a useful tool many organizations can’t go without. Additionally, the color schemes and templates don’t always live up to some users’ expectations.
- Poor customer service. Several Moosend reviews reported encountering bugs and not receiving helpful assistance from customer support. Furthermore, some users mentioned getting contradictory solutions from different agents.
- Learning curve. While Moosend strives to be intuitive and user-friendly, many users find the setup process challenging. Mastering all its features ended up requiring more advanced knowledge than they initially expected.
- No free plan. Currently, Moosend doesn’t offer a free plan as it did previously. According to several reviews, free plans were switched to free trials without prior notice. As a result, Moosend’s pricing has changed abruptly for many, becoming expensive for small businesses.
These downsides can affect businesses differently depending on their size and needs. It’s crucial for potential users to consider these issues alongside Moosend’s strengths to see if the platform aligns with their email marketing goals.
Top alternatives to Moosend
If you’re considering Moosend alternatives for your email marketing and automation needs, there are numerous excellent platforms available. In this section, we’ll take a closer look at some of the best Moosend competitors.
SendPulse
SendPulse is an all-in-one marketing automation platform that lets you combine multiple marketing channels into powerful sales pipelines to effectively connect with your target audience. The platform’s intuitive drag-and-drop email builder offers all the necessary features to effortlessly create high-quality, responsive email campaigns in minutes. Alternatively, you can choose a ready-made template from the library and customize it to your liking.
Using this Moosend alternative, you can set up multi-step email flows based on user behavior and actions. Additionally, SendPulse offers a built-in email verifier and spam checker, A/B testing capabilities, advanced segmentation and personalization, dynamic content, AI-powered tools, and many more valuable features.
Below are the main features of SendPulse’s email marketing solution:
- drag-and drop and HTML email editors;
- 130+ responsive email templates;
- advanced segmentation and email personalization;
- AI-powered tools;
- dynamic email content;
- A/B testing;
- double opt-in;
- built-in email address verifier and spam checker;
- automated resending of unread campaigns;
- multi-channel marketing automation.
Pricing. SendPulse offers a free plan that includes up to 500 subscribers and 15,000 emails per month. For $6.40/month, you can upgrade to the platform’s Standard plan that offers 500 subscribers and an unlimited number of emails. This plan can also be customized to match your mailing list size. Additionally, SendPulse provides pay-as-you-go plans, allowing you to purchase a specific number of email credits.
MailerLite
MailerLite is an email marketing solution designed to help businesses create, send, and manage email campaigns. It offers a wide range of useful features including an intuitive drag-and-drop editor, an HTML editor, AI writing assistant, pre-made templates, email marketing automation features, segmentation and personalization. A standout feature of this Moosend alternative is its email campaign monetization options, which allow businesses to embed custom product blocks and sell newsletter subscriptions.
Here are the main features offered by MailerLite:
- drag-and-drop and HTML email editors;
- rich-text editor and AI writing assistant;
- responsive newsletter templates;
- eCommerce platform integrations
- campaign monetization features;
- email marketing automation;
- campaign auto-resending;
- segmentation, tagging, and personalization;
- A/B testing.
Pricing. With MailerLite, you can send 12,000 monthly emails to 1,000 subscribers free of charge. The platform’s most affordable paid plan starts at $9/month and includes unlimited emails, 500 subscribers, dynamic emails and auto-resending features.
HubSpot
HubSpot is a comprehensive CRM platform designed to help businesses manage and optimize their marketing, sales, and customer service operations. It offers tools for email marketing, social media management, content management, SEO, and analytics. In terms of email marketing, this Moosend competitor offers an intuitive visual email builder, customizable pre-designed templates, AI-powered tools for generating subject lines and email copy, as well as robust personalization and automation features.
HubSpot’s main features for email marketing include:
- drag-and-drop email editor;
- email campaign personalization;
- AI writing assistant;
- email automation and reply tracking;
- dynamic content;
- A/B testing.
Pricing. This Moosend alternative offers a free plan that includes up to 5 users, 2,000 emails per month, 1 inbox, 1 automated action, and 10 active lists for segmentation. Hubspot’s most affordable subscription starts at $15/month per seat when billed annually, and offers 1,000 contacts, 5,000 email sends, 50 active lists for segmentation, 1 inbox, and 10 automated actions.
Campayn
Campayn is an intuitive email marketing platform and a notable alternative to Moosend. The platform provides a variety of useful features, such as a user-firendly drag-and-drop email editor, pre-made customizable templates, support for custom HTML uploads, segmentation, and email marketing automation based on various triggers. Additionally, Campayn allows you to use calendar buttons for event reminders, embed hyperlinked Google Map images, and attach downloadable files.
Primary features available in Campayn include:
- drag-and-drop email builder;
- pre-made email templates;
- custom HTML support;
- double opt-in;
- email marketing automation features;
- calendar integration buttons;
- hyperlinked Google Maps images;
- spam checker.
Pricing. Campayn offers a free plan that includes up to 500 contacts and 12,500 emails per month. The cheapest paid plan costs $17/month when billed annually, providing 3,000 contacts and 15,000 emails per month. There is also a pay-as-you-go option where you purchase credits to send emails as needed.
Campaign Monitor
Campaign Monitor is email marketing software that provides comprehensive tools for creating and optimizing email campaigns. As an alternative to Moosend, it offers many valuable features, such as a drag-and-drop email editor, responsive designs, segmentation, and personalization. Additionally, Campaign Monitor allows you to trigger automated emails based on audience interactions, and thoroughly tests your campaigns’ subject lines, designs, timing, and CTAs to optimize their performance.
Campaign Monitor includes notable features such as:
- drag-and-drop email editor;
- pre-made templates;
- email marketing automation;
- importing brand color scheme and logos via website URL;
- advanced segmentation and personalization features;
- built-in tool for fixing broken links;
- transactional emails;
- sign-up forms;
- A/B testing.
Pricing. Campaign Monitor doesn’t offer a free plan, but you can try the service by sending a campaign to 5 subscribers. The cheapest plan starts at $12/month and includes up to 2,500 email sends.
Benchmark Email
Benchmark Email is a versatile marketing offering a comprehensive suite of tools for managing email campaigns, automation, and analytics. This Moosend competitor lets businesses efficiently create, send, and track newsletters, surveys, and automated messages using features like customizable email templates, list management, and A/B testing. Benchmark Email seamlessly integrates with popular sales and marketing tools, provides robust tools for testing and optimizing email performance, as well as AI-powered features, and form, pop-up, and landing page builders.
Among Benchmark Email’s standout features are:
- AI-powered drag-and-drop email builder;
- pre-designed email templates;
- AI writing assistant;
- custom HTML editor;
- email marketing automation;
- email authentication;
- A/B testing.
Pricing. Benchmark Email offers a free plan that includes 500 contacts and 3,500 emails per month. Their most affordable paid plan starts at $13/month, which covers 500 contacts and 7,500 emails, and includes some advanced features like email automation and A/B testing. Additionally, the platform offers a pay-as-you-go system.
Emma
Emma is a multi-channel marketing platform that offers various tools for creating emails, landing pages, email signup forms, and marketing automations. As a Moosend alternative, this platform allows users to design responsive emails using a drag-and-drop editor. The platform supports targeted email campaigns based on subscriber activity and includes a segment builder for sorting subscribers by criteria such as zip code, birthday, and engagement level.
Key features of Emma are the following:
- drag-and-drop email editor;
- email template gallery;
- AI writing assistant;
- automation builder;
- email sign-up forms;
- segmentation and personalization;
- dynamic content;
- A/B testing.
Pricing. This Moosend competitor does not offer a free plan. Emma’s least expensive paid plan starts at $99 per month with an annual contract and includes up to 10,000 contacts. For information on email send limits, you will need to contact their team directly.
Brevo
Brevo is a comprehensive digital marketing platform and a great Moosend alternative, offering tools for email, SMS and WhatsApp marketing, automation, a CRM system, and more. Its marketing suite includes robust features for email marketing, such as a drag-and-drop editor, email templates, and detailed statistics and analytics. Using Brevo you can segment your subscribers to send personalized emails and utilize automated workflows for the most common scenarios. Additionally, Brevo provides AI-driven content creation and optimization, custom forms for growing your email list, and advanced real-time analytics with click heatmaps.
Brevo offers the following core features:
- drag-and-drop email editor;
- ready-made newsletter templates;
- AI writing assistant;
- segmentation features;
- dynamic lists;
- automated workflows;
- transactional emails;
- AI-powered predictive sending;
- A/B testing.
Pricing. You can use Brevo free of charge and send up to 300 emails per day, including marketing and transactional emails. The platform’s most affordable paid plan costs $8/month when billed annually, and includes 500 contacts and 5,000 emails. Brevo also offers a pay-as-you-go system with email credits.
Vero
Vero is another Moosend alternative that specializes in behavioral email marketing. It allows businesses to send personalized emails and push notifications based on user actions and interactions. With Vero, you can target users at risk of churning, build and segment user lists, and run A/B tests for different segments. The platform also features content creation and design tools, including a drag-and-drop editor and templates, to enhance your campaign branding.
Among Vero’s standout features are:
- drag-and-drop template builder;
- multi-language email campaigns;
- visual audience segmentation tools;
- automated workflows;
- advanced segmentation;
- A/B testing.
Pricing. Vero doesn’t offer a free plan, but all its paid plans come with a 30-day free trial. The least expensive platform’s plan starts at $48.50/month, billed annually, and includes 2,000 subscribers and 10,000 emails per month. Additional subscribers can be added at a rate of $18 per 1,000 users.
Gist
Gist is a versatile all-in-one platform designed to streamline your marketing efforts, making it a strong alternative to Moosend. It integrates a range of tools into a single solution, including email marketing, marketing automation, surveys, forms, and chatbots. Gist features an intuitive drag-and-drop editor, and pre-designed templates to get you started quickly. Using this platform, you can create and send broadcast emails, drip campaigns, automated emails, and scheduled emails. The platform also enables you to set up email funnels and gain insights into your campaigns.
Gist stands out with features such as:
- visual email builder;
- pre-built email templates;
- broadcast and scheduled email campaigns;
- triggered email automations;
- contact segmentation and tagging;
- drip campaigns;
- conditional content;
- automated resending of unopened emails;
- email delivery in different time zones.
Pricing. Gist’s free plan includes 200 contacts, broadcast emails, and basic email templates. For additional features and more contacts, you will need to upgrade to a paid plan. The cheapest one starts at $19/month for 1,000 contacts. Additionally, Gist offers a bundled plan for users interested in both marketing and support features.
Elastic Email
Elastic Email is a comprehensive email delivery platform that offers essential email marketing and email API features. This Moosend alternative allows you to create personalized emails using its drag-and-drop editor, an HTML editor or pre-made customizable templates. Elastic Email lets you automate your email communications based on rules and triggers, and monitor your email delivery in real-time using detailed analytics, such as geolocation tracking and click maps. It provides tools for managing and growing your contact list, including subscription forms, pop-ups, and landing pages, segmentation and personalization features, and the ability to create multi-step automated workflows.
This email software offers the following helpful features:
- drag-and-drop email builder;
- HTML editor;
- customizable newsletter templates;
- personalization and segmentation features;
- single and bulk email verification;
- email marketing automations;
- A/B testing;
- subscription forms and pop-ups;
- real-time delivery insights;
- unsubscribe insights.
Pricing. Elastic Email doesn’t offer a free plan, but there are separate paid plans for email marketing and email API services. The most affordable plan for email marketing is priced at $29/month, covering 2,500 contacts and 37,500 emails per month. Additionally, you have the option to enhance your plan with add-ons for an extra fee.
Drip
Drip is a robust eCommerce marketing automation platform that offers a variety of valuable features. This alternative to Moosend features a visual email builder that allows businesses to design customized emails and incorporate dynamic content like product recommendations and cart URLs. Also, it offers a library of more than 50 pre-designed templates that can be customized to your liking. Using this platform, you can create complex automation workflows based on customer behavior, A/B test email content variations and subject lines, and integrate email campaigns with SMS marketing.
Below are some essential features this platform offers:
- visual email editor;
- 50+ eCommerce email templates;
- dynamic content, including product blocks and coupon codes;
- pre-built and custom automation workflows;
- behavior-based segmentation;
- A/B testing.
Pricing. This Moosend alternative doesn’t offer a free plan, but you can test this solution within a 14-day free trial. Drip’s pricing is based on the number of subscribers, with the most affordable plan starting at $39/month for 2,500 subscribers and unlimited email sends.
Sendlane
Sendlane is an email marketing automation platform tailored for eCommerce businesses with high sending volume. This competitor to Moosend offers a wide range of features including email marketing, SMS marketing, product reviews, and forms. The platform enables you to create personalized email campaigns with dynamic content that automatically adapts to each recipient, craft and launch automated workflows, and A/B test your email subject lines and content. Also, Sendlane provides robust segmentation and personalization capabilities and a variety of third-party integrations.
Sendlane offers the following core features:
- drag-and-drop email editor;
- ready-made email templates;
- workflow automation;
- dynamic content;
- behavior tracking;
- multivariable segmentation and personalization;
- real-time analytics;
- A/B testing.
Pricing. Sendlane doesn’t offer traditional fixed paid plans but allows users to create customized plans based on their specific needs. The most affordable email-only plan costs $500/month, billed annually at $6,000. This plan includes unlimited contacts and 500,000 emails per month.
The bottom line
As you can see, there are several excellent alternatives to Moosend that offer similar or even additional features. It’s important to consider what your business truly needs to streamline its email marketing routine. Below is a comparison table highlighting each tool mentioned in the post.
| Email platform | Free plan | The cheapest paid plan | Best feature | Limitations on the cheapest paid plan |
|---|---|---|---|---|
| SendPulse | + | $6/month | Multi-channel marketing automation | 500 subscribers |
| MailerLite | + | $9/month | Campaign monetization options | 500 subscribers |
| HubSpot | + | $15/month | Dynamic content | 1,000 contacts; 5,000 emails |
| Campayn | + | $17/month | Double opt-in | 3,000 contacts; 15,000 emails |
| Campaign Monitor | – | $11/month | Hyper-targeted segmentation | 500 subscribers |
| Benchmark Email | + | $13/month | AI tools for email creation | 500 contacts; 7,500 emails |
| Emma | – | $99/month | Pre-send email testing | 10,000 contacts |
| Brevo | + | $8/month | AI-powered predictive sending | 500 contacts; 5,000 emails |
| Vero | – | $48.50/month | Advanced segmentation | 2,000 subscribers; 10,000 emails |
| Gist | + | $19/month | Email delivery in different time zones | 1,000 contacts |
| Elastic Email | – | $29/month | Real-time delivery insights | 2,500 contacts; 37,500 emails |
| Drip | – | $39/month | Dynamic product blocks and promo codes | 2,500 subscribers |
| Sendlane | – | $500/month | Behavior tracking | 500,000 emails |
All of the above Moosend alternatives are great tools that offer different features and pricing structures. To make a data-driven decision, take advantage of any available free plans or trials and compare how much each platform costs for the functionality you need.
If you feel that SendPulse fits your business goals and needs, you can create a free account and test the platform at your own pace.
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