9 Powerful Brevo Alternatives [2024 Comparison]

When businesses look to elevate their email marketing, automate workflows, and engage with customers, Brevo, formerly Sendinblue, often makes the shortlist. But what if you need a more intuitive tool, easier automation setup, more integrations, or cheaper pricing? Consider looking into Brevo alternatives that could better fit your needs.

Brevo main features

Before exploring similar platforms, let’s first look at the core features Brevo offers. The platform includes several suites focused on marketing, sales, conversations, customer data, and messaging APIs, but we’ll concentrate primarily on its marketing features.

• Email marketing. Brevo offers tools that help you tailor personalized campaigns, including a drag-and-drop email builder, ready-made templates, AI content assistant, and more.
• SMS marketing. The platform allows you to send promo campaigns, updates, and transactional messages through SMS. You can also turn your SMS into MMS by adding images.
• WhatsApp marketing. You can send individual and bulk WhatsApp messages, including multimedia campaigns with calls-to-action, videos, and emojis. You can also set up automated flows that include WhatsApp messages.
• Signup forms. Brevo lets you create signup forms to share on your website or social media platforms. You can customize your form fields to collect the information you need from subscribers.
• Transactional messages. You can use Brevo’s SMTP server to send custom transactional emails like order confirmations and password resets.
• Push notifications. The platform enables you to re-engage with your audience on your website or within the app. It also supports segmentation based on behavior or custom tags and allows you to run A/B tests to determine what campaign works best.
• Landing pages. Brevo lets you create dedicated pages to promote special offers, services, and events, helping you to grow your mailing list.
• Other tools. The platform offers advanced functionality like mobile wallets to send notifications or digitize vouchers, the Meetings feature to host face-to-face, phone, or video call meetings with your customers, and a universal inbox to connect various messaging sources.

These features make Brevo a comprehensive tool for managing and optimizing your digital marketing efforts across multiple channels. However, it’s important to look through its limitations as well.

Communicate with your customers across different channels

With SendPulse, you can reach your target audience by sending various types of messages through a communication channel they prefer — email campaigns, web push notifications, SMS, live chats, and chatbots for WhatsApp, Instagram, Facebook Messenger, or Telegram.

Brevo downsides

You can expect to face some disadvantages and challenges when using the platform, and it’s crucial to weigh these factors before fully committing to it. Here are the most common issues noted in Brevo reviews:

• High costs. Many users feel that Brevo prices have increased significantly, making some users believe that the cost-benefit ratio is lacking. Also, the limited transparency and flexibility in its pricing structure and premium-only features make it challenging for users to make well-informed decisions.
• Steep learning curve. Some Brevo reviews pointed out the need for more tutorials and comprehensive walkthroughs. Combined with other factors, it becomes hard for new users to start employing the platform quickly.
• Usage difficulties. Brevo’s interface has sometimes been described as confusing to navigate. While the platform offers a variety of great features, some don’t function as smoothly as expected.
• Technical issues. Several Brevo reviews mentioned incorrect coding and significant time delays between triggered events and the platform’s recognition of those events. Users have also reported bugs with exporting data, which disrupts their workflows.
• Few integrations. Users reported that Brevo’s integrations are relatively limited compared to other tools.
• Poor customer support. Brevo’s customers find it difficult to get help, mainly due to the limited availability of customer support across different time zones. Users on free or lower-tier plans receive minimal support compared to the priority customer service offered to higher-paying customers.

Depending on your marketing needs, these issues might be more or less relevant in your case. Anyway, it’s always a good idea to compare alternatives to Brevo to make an effective decision.

Best Brevo alternatives

Now that you know what Brevo can and can’t do, let’s review some of the best alternatives that might better suit your needs.

SendPulse

SendPulse is an all-in-one marketing platform that offers useful features to create and launch email and SMS campaigns, live chats and chatbots, websites and online stores, pop-ups, and more. This Brevo alternative helps you effectively interact with your customers, covering external touchpoints with social media chatbots and internal touchpoints with custom landing pages or signup forms.

With SendPulse, you can also finely segment your audience based on different criteria and automate various marketing and sales scenarios based on your customer or lead actions. On top of that, it is a comprehensive CRM suite that allows you to keep all your customer data and communication in one place.

SendPulse offers the following features:

• marketing and transactional emails;
• chatbots with automated replies and ChatGPT integration;
• website live chats;
• CRM system;
• website, landing page, and online store builder;
• customized pop-ups with interactive elements and various display conditions;
• sales pipeline and marketing automation;
• academy and online course builder;
• advanced segmentation and tagging;
• app and integration marketplace.

Pricing. SendPulse offers pricing plans divided by tool focus: email marketing, chatbots, eLearning, etc. However, each tool includes a free plan with certain limitations. You can also combine the necessary tools and limits into a custom pricing plan. Generally, starting at $8/month, you can get 500 contacts, unlimited email sends, 10 auto-flows, and 3 user seats.

HubSpot

HubSpot is a comprehensive marketing software platform that includes marketing, sales, service, commerce, content, and other hubs. Its marketing suite can help you generate leads with forms and create personalized emails using its email marketing feature. Additionally, this Brevo alternative offers built-in AI tools to create websites, content, and captions, as well as other useful features for marketing automation and campaign management.

HubSpot provides the following features:

• standalone, pop-up, and embedded online forms;
• pre-made email templates;
• drag-and-drop email builder;
• personalized and targeted ad campaigns;
• AI tools for content generation;
• advanced marketing reporting;
• marketing automations across SMS, WhatsApp, social media and emails;
• conversational bots;
• multi-language content;
• segmentation based on various criteria.

Pricing. HubSpot offers a free plan for smaller businesses that includes 2,000 monthly emails, 2 user seats, and limited functionality. The cheapest paid plan starts at $15/month and includes 1 user seat, 1,000 contacts, 5,000 emails, and 10 automated actions.

Keap

Keap is another great Brevo alternative that offers small businesses a multi-pronged approach to customer management thanks to its CRM, marketing automation, and eCommerce capabilities. Keap’s users can capture leads directly into the CRM system using its landing pages and forms, segment and tag contacts to personalize communications via email or text, create simple or advanced automated flows, and more.

Keap offers the following features:

• lead capture with landing pages and forms;
• lead management;
• marketing automation based on different triggers;
• broadcast, automation, and 1:1 emails;
• sales automation based on pipeline stages;
• multi-page sales funnels;
• CRM system with tagging and segmentation options;
• AI content and automation assistants;
• promo codes and upsells.

Pricing. Keap doesn’t offer a free plan, but a 14-day free trial is available. The paid pricing plans include the whole feature set; prices start at $249/month for up to 1,500 contacts and 2 user seats.

Systeme.io

Systeme.io is a platform to help you start, grow, and scale your business online. This Brevo competitor lets you create sales funnels from scratch or based on proven templates and automate your funnel steps. You can send newsletters and email campaigns and build a website using the platform. It also allows you to run affiliate programs, create online courses, publish membership websites, and launch communities.

Systeme.io offers the following features:

• sales funnel and automation builder;
• automated email series and newsletters;
• tags and automation rules;
• website templates and builder;
• online courses and blogs;
• affiliate marketing tools;
• 1-click upsells and coupon codes.

Pricing. Systeme.io offers a free plan to start with 2,000 contacts, unlimited email sends, and 3 sales funnels. The cheapest paid plan costs $27/month for up to 5,000 contacts, 10 sales funnels, and more courses and blogs you can create.

Constant Contact

Constant Contact is another popular solution that includes email and SMS marketing, social media marketing, and eCommerce functionality that allows you to market and sell your products or services. It also offers various mailing list-building tools, such as customizable sign-up forms, Google Ads integration, and landing pages. Besides, you can use built-in AI tools to create a brand kit with customizable branded assets or generate different forms of marketing content.

Constant Contact provides the following features:

• drag-and-drop email templates;
• AI content recommendations;
• sharable polls and surveys;
• dynamic content and subject lines;
• automation path templates and custom automation paths;
• signup and registration forms;
• segmentation based on activity, interaction, profile information, etc.;
• optimized posting on social media;
• multi-channel campaigns.

Pricing. Constant Contact doesn’t have a free plan, but it offers a 30-day free trial. The cheapest paid plan costs $12/month for up to 500 contacts, 1 user, and 5,000 monthly email sends.

GetResponse

GetResponse is an all-in-one online marketing platform with tools for email marketing, automation, and content monetization. As a strong alternative to Brevo, it helps you grow your mailing list using customizable sign-up forms, pop-ups, and landing pages. GetResponse also allows you to build automated campaigns based on detailed audience segmentation and provide a personalized experience for your customers. Additionally, GetResponse includes a course creator tool, enabling you to make and monetize digital content.

GetResponse offers the following features:

• sign-up forms, including as pop-ups, scroll forms, etc.;
• drag-and-drop and HTML form and email builders;
• AI-powered generator for landing pages;
• no-code website builder;
• built-in SEO tools;
• automated sales funnel creator;
• newsletters, autoresponders, abandoned cart, transactional, and other emails;
• AI-powered online course creator;
• bulk SMS campaigns;
• multi-channel campaigns.

Pricing. GetResponse offers a limited free plan that includes 1 user, 1,000 contacts, and 2,500 monthly email sends. The paid plans vary in price depending on their focus. For example, the cheapest paid plan for email marketing starts at $12/month and includes 1,000 contacts, unlimited emails, landing pages, and other features.

ActiveCampaign

ActiveCampaign is a comprehensive alternative to Brevo that is focused on an omnichannel approach. It enables businesses to reach their audience across multiple channels, including email, SMS, and ads. Apart from that, ActiveCampaign lets you automate your customer journeys based on specific conditions you define and use complex trigger logic and AI tools to build smart automations with branching paths. You can also design landing pages using pre-build content blocks, integrate a live chatbox into your website, and more.

ActiveCampaign provides the following features:

• creative studio to design emails, landing pages, forms, and content;
• inline forms, modal or floating pop-ups;
• drip, follow-ups, promotional, abandoned cart campaigns;
• multi-step marketing automation;
• conditional content;
• segmentation using lists, tags, custom fields, and groups;
• AI-powered automation builder;
• marketing CRM system.

Pricing. ActiveCampaign offers a 14-day free trial, after which you can switch to a paid plan. The most affordable one costs $15/month, including 1,000 contacts, 1 user seat, and 10,000 email sends.

Kit

Kit (formerly ConvertKit) is an email marketing and automation platform aimed squarely at creators selling digital products. It focuses on helping users build and manage their mailing lists, automate email marketing workflows, and engage with their audience. As a Brevo alternative, ConvertKit allows you to tailor and launch your emails, create automations, and access features specifically for creators. These include creator networks for cross-promoting content and paid newsletters.

Kit offers the following features:

• customizable landing page templates;
• modals, sticky bars, slide-ins, and inline forms;
• customizable email templates;
• broadcast emails;
• audience tagging and segmentation;
• sales pages for digital products;
• paid newsletters and subscriptions for premium content;
• recommendation slots for cross-promoting content;
• visual automation builder;
• A/B testing.

Pricing. Kit offers a free plan that includes up to 1,000 subscribers, 1 basic visual automation, 1 email sequence, and 1 user seat. The most affordable paid plan costs $25/month for up to 1,000 subscribers and allows you to create unlimited automations and email sequences.

Mailchimp

Mailchimp is a well-rounded marketing platform known for its extensive feature set. As a Brevo competitor, it lets businesses manage email marketing campaigns, engage with their audience, and analyze campaign performance effectively. With tags and advanced segmentation based on factors such as buying behavior and spending amounts, businesses can target customers with highly personalized content. Mailchimp also offers AI tools to help users craft and optimize content and get predictions on which customers are most likely to convert.

Mailchimp provides the following features:

• landing page and pop-up builders;
• customizable and custom-coded email templates;
• segmentation based on specific behaviors, activity, and traits;
• predictive demographics and lookalike audience finder;
• dynamic content;
• automated surveying;
• subject line helper and content optimizer;
• pre-built automation journeys;
• A/B and multivariate testing.

Pricing. Mailchimp offers a free plan that includes up to 500 contacts, 1 user seat, and 1,000 emails. The most affordable paid plan costs $13/month for 500 contacts, 3 user seats, and 5,000 emails. Advanced features like advanced segmentation or behavioral targeting are only available on higher-tier plans.

Best alternatives to Brevo compared

Here is a simple price and rating comparison of the platforms reviewed in this post to give you a quick overview of what to expect.

The bottom line

There are many marketing platforms available, each with its own set of unique features. While Brevo offers strong capabilities in both email and automation marketing, other platforms might better suit some of your specific needs. Hopefully, our list of Brevo alternatives and their features will help you choose the right platform for your business.

And if SendPulse is the one that ticks all your boxes, don’t hesitate to create your account to test it. It’s free and no credit card is required.