Set up a chatbot launch

Conversations start when a user opens your chatbot or when you start a flow for a subscriber. Users can open your chatbot through a link, a QR code, your website, a subscription form, a pop-up, or an ad. You can also start a flow for existing subscribers yourself or from Automation.

With SendPulse, you can:

• share a link or a QR code that opens your chatbot and launches a specific flow;
• add a subscription widget to your website or your bio link page;
• add your chatbot to a subscription form or a pop-up;
• run ads that start a conversation with your chatbot;
• start a flow for subscribers manually or using Automation.

Here's how businesses can use these entry points:

• A restaurant can print a QR code on its flyers or table cards so that guests can open the chatbot and get the menu.
• An online store can add a subscription widget to its website so that visitors can subscribe to the chatbot from any page.
• A business can run an Instagram ad so that users who click it start a conversation with its Instagram chatbot.
• An online school can add the Messenger element to an automated flow to send a chatbot message to students who have paid for a course.

Let's talk about how users can start a conversation with your chatbot.

Launch a flow with a trigger

A trigger launches a flow when a subscriber takes an action in the chat or when an event occurs. For example, a flow can start when a user subscribes to your chatbot, sends a keyword, or comments on your post. Each chatbot has standard triggers, and you can add your own.

Read more: Chatbot flow triggers basics.

Share a link or a QR code

To invite users outside your messaging app, place a link or a QR code in your promotional materials, on your website, or on receipts. When a user follows the link, your chatbot launches the linked flow. Depending on the messaging app, users may see the Start button, your account page, or a prompt to enter a command.

To get a link or a QR code, click the three dots icon next to a flow and select Link to launch a flow. You can copy a standard link, a link with tracking parameters that passes data to your chatbot, or a QR code.

Read more: Launch a bot via a link or QR code.

Add subscription options to your website

To let visitors subscribe while they browse your website, add one of the following entry points:

Get subscribers from ads

To reach new users on social media, run an ad that starts a conversation with your chatbot. When a user clicks the ad, the chat appears, and your chatbot launches a flow:

You can also add a chatbot flow to your Meta Ads Manager account to use it in click-to-message ads.

Read more: Add a flow to your Meta Ads Manager account.

Follow up after a payment

When a customer pays, your chatbot can send a payment confirmation, share access to the product, or explain what to do next. Here is how you can set it up, depending on where the customer pays:

Launch a flow through API, MCP, or integrations

To launch flows from your own system or other tools, use the chatbot API, the SendPulse MCP server, or an integration:

Start a flow manually

To send a flow to existing subscribers, launch it manually. You can start it for a specific subscriber from chats or the CRM system, for selected subscribers from the Audience tab, or for subscribers that reached a specific flow element from flow statistics.

Last Updated: 27.12.2024