A subscriber is a person who chose to opt-in for your mailing list.
Marketers strongly recommend compiling your subscribers' list by asking their permission for it. Otherwise, such mailings are considered to be spam. When people receive mail they have not opted in for, chances are that they will mark it as spam. Many spam complaints will contribute badly to your IP address's reputation among popular web clients. Apart from this, you risk being reported to anti-spam organizations like SpamCop or Spamhouse.
If you ask people to opt in for your commercial mailings, your list will be comprised of subscribers who expect to see your mail and are interested in receiving it. You can bounce from there to build lead nurturing campaigns and customer loyalty programs, in order to turn them into your loyal leads.
There are several ways people can subscribe to your commercial mailings:
- An opt-in form on the homepage of your website
- A pop-up window with a subscription form on your website
- Offer a bonus or a discount in exchange for a subscription
- Place a subscription form on your social media page
Once you have your own subscribers list, it is recommended to segment subscribers.
There are several criteria to segment your subscribers:
- Age and gender
- Geographical location and time zone
- New subscribers/active buyers
- People who abandoned the shopping cart without going through with the purchase
Knowing these subscriber insights will allow you to:
- send personalized emails;
- make relevant offers;
- choose the right time to send emails; and
- launch triggered email campaigns.
With a smart email marketing strategy and minimum costs, you can turn your subscribers into regular customers.
Also searched with "Subscriber"
Black lists - Black lists — these are lists of IP addresses that were blocked by an email provider or spam filter for phishing and spam...
Lead nurturing - Sale of products and services to a new or existing customer; Reduction of the sales cycle; Increase in conversion rates; Minimization of discounts...
Email Marketing - Transactional emails; Announcements; Advertising emails; Autoresponders; Triggers; Informational emails...
Industry Average - Knowing your industry average helps to compare your email campaign statistics with the average results in your sphere of business...
Email Newsletter sending - Email Newsletter sending is a means of sending communications, group announcements, and advertisements...
Try SendPulse today for free
If you are interested in "Subscriber" you might be interested in our bulk email service.Sign Up