In email marketing, the term List, or Subscribers’ List, is used to define Internet users who have subscribed to receive emails from you personally, or from your business.

Ways to gain a list of subscribers

  • An opt-in form on the homepage of your website
  • An opt-in pop-up on your website
  • A subscribe form on your landing page
  • A subscribe form on your Facebook page
  • Paper opt-in forms, which customers receive in your actual store in order to get a discount card
  • Promotion campaigns with obligatory requirements

You can segment the subscribers’ list into categories. This will allow you to send email campaigns with different contexts, suitable for each category. For example, if you have an e-commerce business, your most logical segmentation would be customers that purchased your product or service, and subscribers who have not made a single purchase. 

This way, you can send up-sale emails to existing customers on your list, and encourage those who did not buy from you by offering them a discount.

Also searched with "List (Subscribers’ List)"

SpamAssassin - Integrate the program into the mail server so it will fulfill the automatic filtering of mail sent to the website...

Segment - By describing your subscribers, you’ll realize that all of them are individuals of different ages and gender with different professions...

DMARC - With the growth of the internet and the World Wide Web, spammers and phishers more often attack users’ accounts and steal passwords, bank accounts, and credit cards...

Soft Bounce - Recipient's mailbox is full Problems with the mail server of the recipient Oversized email message "Away" settings of the mailbox set by its owner...

Mailing lists - A mailing list includes your customers’ email addresses, as well as additional information about them (usually their name, though it may also contain further details)...

 

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