What is the difference between free and paid pricing plans?

There are free and paid pricing plans in our service.

Free pricing plan allows to test the features of the service and to use its main benefits. Paid pricing plans will suit experienced users who want to make the most of the service to achieve better results.

Start your work with a free pricing plan to find out what you can get from SendPulse. It includes the main functionality of the service.

 What is the difference between free and paid pricing plans?

FeaturesFree pricing planPaid pricing plan
Email campaigns without any limitations ✘ (up to 15,000 emails to 2,500 subscribers)
Email templates
Email scheduler
Artificial Intelligence
Subscription forms
A/B testing
Resend to unopened
Unlimited number of sender's addresses ✘ (up to 3)
Retrieving statistics
Additional reports
Up to 200 Mb storage volume for files ✘ (Up to 20 Mb)
Remove "Sent via SendPulse"
Custom unsubscribe links
User Access Levels
Drag and Drop Editor
HTML editor
Mailing lists export to Excel
Create GIF-images in email campaigns
Adding SMS/push to autoresponders
Sending an email campaign to multiple mailing lists

What are the features of free pricing plan?

  • Number of emails and subscribers

Free pricing plan suits marketers who have up to 2500 subscribers, you can send 15 000 emails monthly.

  • Email templates

If you don’t want to create a new email template from a scratch, use ready-made templates by SendPulse. There are 8 categories and more than 100 templates for different industries.

If you want to create an original and unique template, use drag-and-drop editor or HTML editor. With HTML editor you can generate GIF-image from a video, read this article to find out how to do it.

  • Retrieving statistics

Service offers detailed stats. To get it, enable tracking stats at the last stage of email campaign creation ticking “Opens” and “Clicks”. In “Reports” you will discover the number of opened emails, delivered, how many subscribers clicked the link and which one, number of errors, emails marked as spam and unsubscribed users. Also, you will see the geographic stats and the devices used to open an email.


  • Resend to unopened

Even if the subscribers did not open your email, you can raise conversions with the help of “Resend to unopened” function. After activating it, your message will be resent via email. Create a new subject line and set the sending date and time.

  • Autoresponders

With the help of autoresponders, you can create automated series, campaigns on special date and triggered emails.

This is a new functionality of the service. You can create a flexible event-based automation flow using actions, conditions, filters, goals. This is an improved and more advanced version of autoresponders, as you can create up to 50 blocks setting different conditions and goals. Within a free pricing plan, only creating of automation flow is available.


Test the subject line, headers, images, GIF-images, etc. You’ll discover the best variant of one of the elements for your email and improve the effectivity of your email campaigns.

  • Subscription forms

Make your target audience grow with the help of your own subscription forms. There are ready-made forms that you can edit or create your own ones.

  • Email scheduler

Email scheduler is created for sending campaigns during non-working hours, on holidays and on special dates — clients’ birthdays, for example.


Paid pricing plans have a wider functionality which suits those who have more clients and want to make the most of the service to get high conversions and ROI.

What are the features of paid pricing plan?

  • Email campaigns without any limitations

Paid tariff has several plans according to the number of subscribers and the frequency of email campaign sending.


  • Artificial Intelligence

AI technology raises email open rates by 50%. It is possible due to the analysis of the client’s interaction with your website, after which the optimal time and communication channel for receiving emails is chosen. Thus, personalization is improved. Artificial Intelligence can be applied at the 3rd stage of email campaign creation. Write a new subject line, set the sending date and time and your message will be resent via web push channel.


  • Sender’s address

You can create only 3 sender’s addresses within a free pricing plan. Using paid tariff, you can add an unlimited number of addresses.

  • Additional reports

You can find out email addresses of subscribers who clicked the link. Choose the necessary email campaign — “List of recipients”.


  •  More storage volume for files

The maximum storage volume for files within free pricing plan is 20 Mb, paid pricing plan — 200 Mb. The size of one file can be up to 5 Mb.

  • SendPulse Footer Link Removed

If you send emails using free pricing plan, there will be SendPulse link in the footer — “Sent via SendPulse”. Within paid tariff, you can remove SendPulse Footer Link from email footer and subscription form as well.

  • User access levels

This function is a good idea for those who want to give other users the access to their account to reach different goals depending on the users’ roles. Distributing the access levels, you avoid information leakage. A designer, for example, will have access only to the templates. Thus, you will be able to optimize your work and create correct management.


  • Mailing lists export to Excel

For your convenience and mailing lists management, export them to Excel.

  • SPF and DKIM

SPF helps to identify the sender of the emails and it looks for spam in the inbox.

DKIM checks the sender’s reputation using antispam and antiphishing methods.

Now you are fully aware of the differences between free and paid pricing plans, about their features and advantages. If you have just started using the service, try free tariff. If you want to raise email open rates, get more detailed reports and improve your email marketing — upgrade you pricing plan to a paid one!

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