Watch the “Putting Your Strategy and Goals in Place for a Volatile 2024” webinar recording!
Expert speaker: Scott Cohen, VP Strategy and Marketing at InboxArmy.
Topics covered during webinar:
- Email’s place as a channel to grow a brand
- Consumer behavior during volatility: economic recession and uncertainty, high consumer credit card usage, etc.
- Budgeting and ROI.
- Need for 1st party data collection and usage.
- Cadence and promotion