Google Analytics for marketing: how to set up and use [Webinar recording]

Olena Prokhoda

1 minute

September 3, 2024

Watch the “Google Analytics for marketing: how to set up and use” webinar recording!

Expert speaker: John Reinesch, Founder of Exponential Growth.

Topics covered during webinar:

Walkthrough of the exact steps to set up GA4 efficiently for marketing websites.
Customizing GA4 for marketing objectives: setting up events, and conversions to align with your marketing strategy.
Reporting in GA4: when to do reporting directly inside of GA4 and when to use alternative tools like Looker Studio.
Comprehensive audit checklist to ensure your GA4 setup is optimized.

Olena Prokhoda

Elena is an Event Marketing Manager at SendPulse with over 10 years of experience in digital marketing. She is responsible for organizing online and offline events that bring together entrepreneurs and tech experts from around the world. Elena oversees events at every stage: from concept development and speaker management to promotion and results analysis. Thanks to her background in SMM and PR, she creates not just webinars, but large-scale events that bring real business value. In her free time, Elena discovers new horizons through travel or immerses herself in the atmosphere of tense psychological thrillers.