Watch the “Google Analytics for marketing: how to set up and use” webinar recording!
Expert speaker: John Reinesch, Founder of Exponential Growth.
Topics covered during webinar:
- Walkthrough of the exact steps to set up GA4 efficiently for marketing websites.
- Customizing GA4 for marketing objectives: setting up events, and conversions to align with your marketing strategy.
- Reporting in GA4: when to do reporting directly inside of GA4 and when to use alternative tools like Looker Studio.
- Comprehensive audit checklist to ensure your GA4 setup is optimized.
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