Webinars

On-site Content and Customer Experience in 2024 [Webinar recording]

1 minute

Watch the “On-site Content and Customer Experience in 2024” webinar recording!

Expert speaker: Martin Calvert, Marketing Director at ICS-digital.

Topics covered during webinar:

  • Content strategy and Google – what does Google say about customer-focused content and the need for Expertise, Experience, Authority and Trust (E-E-A-T)?
  • Content creation and AI – Bard and ChatGPT compared, and customer-focused use cases.
  • Creating customer-focused content using keyword research and competitor insights.

Date of publication:

January 11, 2024

Olena Prokhoda

Event marketing manager at SendPulse

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