On-site Content and Customer Experience in 2024 [Webinar recording]

Olena Prokhoda

1 minute

March 1, 2024

Watch the “On-site Content and Customer Experience in 2024” webinar recording!

Expert speaker: Martin Calvert, Marketing Director at ICS-digital.

Topics covered during webinar:

Content strategy and Google – what does Google say about customer-focused content and the need for Expertise, Experience, Authority and Trust (E-E-A-T)?
Content creation and AI – Bard and ChatGPT compared, and customer-focused use cases.
Creating customer-focused content using keyword research and competitor insights.

Olena Prokhoda

Elena is an Event Marketing Manager at SendPulse with over 10 years of experience in digital marketing. She is responsible for organizing online and offline events that bring together entrepreneurs and tech experts from around the world. Elena oversees events at every stage: from concept development and speaker management to promotion and results analysis. Thanks to her background in SMM and PR, she creates not just webinars, but large-scale events that bring real business value. In her free time, Elena discovers new horizons through travel or immerses herself in the atmosphere of tense psychological thrillers.

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