Watch the “On-site Content and Customer Experience in 2024” webinar recording!
Expert speaker: Martin Calvert, Marketing Director at ICS-digital.
Topics covered during webinar:
- Content strategy and Google – what does Google say about customer-focused content and the need for Expertise, Experience, Authority and Trust (E-E-A-T)?
- Content creation and AI – Bard and ChatGPT compared, and customer-focused use cases.
- Creating customer-focused content using keyword research and competitor insights.