Find out how to monitor your sender reputation using postmasters of AOL, Gmail, Yahoo and Outlook

How can one reach the greatest number of potential customers within the shortest time possible and get noticed in all this endless flow of information? The answer is: get viral. Today we will throw some light on how to use viral videos in marketing.

Take a look at email marketing vs social media game and find out how to build a successful email marketing routine.

More and more companies use a series of emails instead of regular, individual newsletters. Why is this happening? Because a series of emails have more advantages for both the company and its customers. Here are ...

Just as big cities are full of people, users’ inboxes are crowded with dozens of emails. In these conditions, email marketers struggle to find new ways to make their newsletters stand out from others, and ...

Copywriting is more than just writing well. For email marketing, this is not a matter of principle — this is a matter of conversion. You may find a knock-down template for your emails, but nobody will create the original email copy for you cause original means genuine. We are here to unveil some secrets how to make it all incredible... and genuine.

Why do you need to think about the image you’re going to include in your email? The most important thing is revealed in the email subject line and text, and the image is an additional ...

The email newsletter is one of the most effective tools for promoting your product or service. It allows you to communicate simultaneously with thousands of subscribers. The effectiveness of this method has been confirmed by ...

Email communication to some may seem like a one-way contact. But as a sender, you should keep in mind that on the other side there is a real person. The person that opens your email ...

Click-through rate (CTR) is the percentage of users viewing an email who click on a specific link that appears in it. In this article, we will suggest 13 tips on how to improve your CTR.