Do you remember when Instagram was an app for sharing cool photos with friends? Well, it changed big. With over two billion active users, it is now a global platform for any business to develop its online presence, nurture customer relationships, and promote products without hard selling.
However, managing all DMs, likes, comments, mentions, and other interactions on Instagram can become overwhelming. That’s where a business needs an Instagram CRM integration.
This post will help you make sense of Instagram CRMs and explore the best options to track, manage, and convert leads on the platform.
Content:
What is Instagram CRM?
Instagram CRM is an approach meant to allow companies to combine customer relationship management software with their Instagram activities, whether using a native or third-party integration. It lets brands view and respond to direct messages from prospects and customers, automate their replies to comments and Story mentions, and manage different interactions from a unified dashboard.
Benefits of using Instagram CRMs
When your Instagram inbox is full of inquiries daily, it is easy to miss out on conversion opportunities. That’s why adopting a CRM with Instagram integration can help your business boost its performance.
Here are the key advantages that Instagram CRMs bring to the table:
- Organized conversations. You can manage all interactions with prospects and customers on Instagram within a single interface. It will make it easier to catch up on every message or inquiry.
- Automated interactions. You can automate repetitive tasks like responding to comments and FAQs, assigning leads, or scheduling follow-ups. It’s also possible to use chatbots to handle basic queries and keep the conversation flowing.
- Collaboration opportunities. Your team can access shared customer information without switching between applications and accounts and ensure consistent communication.
- Elevated customer satisfaction. You can communicate with your customers directly from your CRM system, leading to quicker response times and personalized communication.
Instagram CRM helps you manage different types of interactions and customer data smoothly and efficiently. That means your team can answer customers faster, track and convert leads better, and act upon every prospect engagement event.
Best CRMs with Instagram integration
Let’s go over some Instagram CRM systems that can help you turn conversations into conversions. We’ll review their core features and pricing details so you can find the right tool for your needs.
SendPulse
SendPulse is a comprehensive sales and marketing platform designed to help businesses run marketing campaigns and manage communications across various channels, including email, SMS, and chatbots. It also features a built-in CRM system to optimize customer interactions, add and manage products, track orders and payments, and organize client data inside a single platform.
The platform’s CRM integrates with Instagram through advanced chatbot features. You can set up a chatbot to automate replies to Instagram DMs, mentions, and comments. It also can launch lead qualification flows, process payments, and create and update deals in your CRM.

Besides, after interacting with your Instagram chatbot and becoming its subscribers, users can be automatically transferred to your CRM contact list. Key details like name, phone number, and email address will be synced. You can map chatbot variables to corresponding CRM fields to save other important information.

Pricing. SendPulse offers a free plan both for the CRM system and chatbot builder. Its paid plans start at $8/month, depending on the number of chatbot subscribers and the number of users on your team.
Breakcold
Breakcold is a CRM platform tailored to social selling and LinkedIn lead management. It offers features like one-click lead syncing, task creation, note-taking, unified inboxes, and centralized contact management across over seven platforms, including Instagram, Facebook, WhatsApp, and Gmail.
Breakcold’s CRM connects with Instagram through a convenient Chrome extension. Once integrated, it lets you import contact information from Instagram profiles and categorize your contacts for targeted communications. This extension also allows you to track posts, comments, and direct messages within Breakcold’s interface. Besides just viewing Instagram activities, you can reply to comments and DMs directly from the CRM system.
Pricing. Breakcold doesn’t offer a free plan, but you can try its features during a 14-day free trial. Paid plans start at $29 monthly, depending on your team size and feature needs.
NetHunt
NetHunt is a CRM system built for businesses that utilize Gmail, as it literally lives inside this email client’s interface. It connects with leading social media and messaging platforms like Instagram, LinkedIn, Facebook, and Telegram. The platform also integrates with various telephony systems, enabling sales teams to handle calls, log call details, and access recordings to optimize sales processes.
NetHunt’s integration lets you create customer records from Instagram chats, comments, or Stories and then sync publicly available data with the CRM system. All communication history is saved and linked to customer profiles so that your team has a supportive and valuable context behind interactions for meaningful communication. From the “Chats” tab, you can respond to Instagram users with text, voice notes, images, and videos.

Pricing. There is a 14-day free trial to get started with the platform. Pricing begins at $24/month and gets higher based on the number of user seats and feature set.
Pepper Cloud
Pepper Cloud is a CRM platform that offers features for lead capturing, contact management, customer engagement, sales pipeline tracking, and workflow automation. It lets you sync messaging channels and email inboxes so that you get a unified platform for conversational sales and marketing.
Thanks to integrating Pepper Cloud and Instagram, you can automatically turn opened conversations into qualified leads and enrich their records based on Instagram profile data, interactions, and engagement. This integration lets you create versatile message templates within the CRM system to give quick replies to common queries and FAQs on Instagram. The platform supports messages with buttons, images, audio clips, and videos.

Pricing. The platform doesn’t offer a free plan or trial. There are 3 paid options, but you need to contact the Pepper Cloud team for details.
CRMOne
CRMOne is an AI-powered CRM system that centralizes customer interactions into a unified shared inbox. It lets you integrate multiple communication channels to keep and organize customer information in one place. The platform also allows you to automate repetitive sales, marketing, and support operations.
This Instagram CRM simplifies collecting contact details and interests of your customers from Instagram conversations; basically, it lets you capture leads automatically and follow up with them effectively. The platform alerts you to new messages and comments from followers so you can reply to them immediately. With the integration, your customers can order products and pay without leaving Instagram. It also supports analytics for tracking engagement trends.

Pricing. CRMOne offers a free plan with basic features and a 21-day free trial to test its paid plans before committing to purchase. The cheapest paid plan costs $119/month.
Sleekflow
Sleekflow is a customer communication and sales platform designed to streamline omnichannel messaging. It unites many popular messaging platforms, including WhatsApp, Instagram, Facebook Messenger, WeChat, and communication channels like SMS and email, under a single shared environment. Besides, it offers chat routing and workflow automation solutions across these channels.
With SleekFlow’s Instagram CRM integration, businesses can collect payments through generated links from shoppable posts or messaging inboxes. The integration also lets you automate your comment replies and set up keyword-triggered messages to keep conversations active all the time. Additionally, businesses can broadcast DM messages to maintain consistent interactions. It also offers conversation labeling to group your followers into segments based on common interests or behaviors.

Pricing. SleekFlow doesn’t offer a free plan, but you can get started with a free trial. Paid plans start at $149/month and vary based on usage limits, messaging channels, and user seat count.
Freshworks
Freshworks is a multipurpose suite meant to combine customer support, sales, marketing, and CRM processes under one roof. The platform lets you manage customer interactions across various channels, organize visual sales pipelines, automatically prioritize and qualify leads, and more.
Freshworks’ Instagram CRM integration allows businesses to manage multiple Instagram Business accounts from a single platform. It supports context-based customer interactions through DMs and lets your team quickly reply to comments and initiate conversations from Story mentions. All that while AI-powered chatbots and automation can help your agents provide 24/7 support, capture relevant customer information, and route all your Instagram page conversations to specific teams.

Pricing. The platform’s free plan doesn’t support the Instagram CRM integration, but you can start with a 14-day trial. The cheapest suitable plan costs $19/month per user.
Wrapping up
As brands continue to prioritize customer communication and engagement, getting an Instagram CRM can be a game changer for them. From centralized customer data to capturing more sales opportunities, it offers numerous benefits to businesses.
When deciding on the right Instagram CRM platform, you should carefully consider each option’s key features, scalability, and pricing details. Also, it’s always a good idea to check customer reviews and give the platform a spin.
If you’re considering SendPulse as your go-to option, test the platform with a free account. We’ve scored 4.6 out of 5 stars on G2 and require no credit card details to start!