A successful sales funnel should start with a lead magnet, but it is not where you are to stop. Each stage needs it. Using specific lead magnets on each level of the funnel will bring you more quality leads and higher conversion rates.

One of the first choices email marketers should make while launching a new campaign is whether to use single or double opt-in. In this article, we'll explain the characteristics of each as well as their difference, so that you can choose the best option for you.

In this article, the whats and hows of including Google Analytics email tracking into your marketing strategy.

Find out the benefits of web push notifications, learn how to set them up, and check the ideas of how to include web pushes into your marketing strategy.

Find out how SMS campaigns can help you increase your sales, win customer loyalty, and improve the overall marketing strategy.

Find out the main criteria for choosing an email service provider and why you might need them in the future.

Take a tour through 20 best digital marketing podcasts on email and content marketing, SMM and SEO.

Learn a few tricks and pro-tips that will improve speed and efficiency of your website.

Learn how to take a holistic approach to increasing your blog traffic.

Find out how to calculate sales conversion rate and how to improve it with email marketing.