Email Subject Line Trends in the Beauty Industry: SendPulse Research

Marketing and Sales

In this article, we reveal our findings on how beauty brands turn the subject line of their emails into a door to further purchases.

Re-engagement Email Campaigns. Five Steps to Win Back Your Subscribers

Marketing and Sales

In this article, you'll find five steps you may take to reintroduce a dusty old list of subscribers to your regular email program with a re-engagement email campaign.

Email Marketing Strategy for Travel and Tourism Industry

Email Marketing

85% of people find that "spending money on travel is an investment worth making," so the primary goal of travel agencies is to help customers make their mind up. In this entry, we'll talk about the advantages of email marketing for your travel business and bring real-world examples of how to use it effectively.

How Fashion Brands Use Email Marketing: SendPulse Research

Email Marketing

We decided to find out how fashion brands onboard new subscribers and maintain the bond in email marketing campaigns. So we challenged ourselves with a fashion email research, and now we'd like to present our end-to-end experience and share our findings.

Single or Double? How To Choose an Opt-In That Will Do the Trick

Marketing and Sales

One of the first choices email marketers should make while launching a new campaign is whether to use single or double opt-in. In this article, we'll explain the characteristics of each as well as their difference, so that you can choose the best option for you.

Step-by-Step Guide to Email Marketing for Restaurants

Email Marketing

72% of consumers prefer companies to contact them via email rather than other channels. Restaurant businesses are no exception. So it’s high time you include email in the list of your marketing tools and got ...

Let’s Get Viral, or How to Use Viral Videos in Marketing

Marketing and Sales

How can one reach the greatest number of potential customers within the shortest time possible and get noticed in all this endless flow of information? The answer is: get viral. Today we will throw some light on how to use viral videos in marketing.

Newsletter Signup Form Design Tips and Examples [2024]

Marketing and Sales

Discover tips to creating a perfect subscription form and some compelling newsletter signup form examples to inspire your own designs.

How to Use Lead Magnets Effectively. Part 2

Marketing and Sales

A successful sales funnel should start with a lead magnet, but it is not where you are to stop. Each stage needs it. Using specific lead magnets on each level of the funnel will bring you more quality leads and higher conversion rates.

How to Use Lead Magnets Effectively. Part 1

Marketing and Sales

"Give me something I need and I will give you my soul. Well, not the soul of course, just my email, but for you, marketer, I know, this is really a big deal". This 'something' is what we call a lead magnet. Learn how to create the one which will attract your customers. The article comes in handy.