Email Marketing
Email Accessibility Guidelines, or Make Your Emails User-Friendly for Everyone
Discover some design and copy adjustments you can do to make your emails more accessible.
Daria Stratovich
Being always on the road, I consider myself a thrill-seeking traveler. I draw inspiration from fresh experiences and meeting new people, and look at life as our very own works of art. I'm passionate about marketing and appreciate a chance to share this passion with you.
Marketing and Sales
How to Calculate Your Cost per Lead and Get More Profit from Ads
Learn why and how to calculate cost per lead and decrease your CPL without losing profits.
Email Marketing
How to Optimize Website and Email Calls to Action with No Fuss
A call to action (CTA) is one of the most important elements you should focus on to improve your email marketing performance. Read this article to discover some tips on using calls to action and see best practices from well-known brands.