Email Accessibility Guidelines, or Make Your Emails User-Friendly for Everyone
October 16, 2019
Discover some design and copy adjustments you can do to make your emails more accessible.
Daria Stratovich
Being always on the road, I consider myself a thrill-seeking traveler. I draw inspiration from fresh experiences and meeting new people, and look at life as our very own works of art. I'm passionate about marketing and appreciate a chance to share this passion with you.
How to Calculate Your Cost per Lead and Get More Profit from Ads
October 2, 2019
Learn why and how to calculate cost per lead and decrease your CPL without losing profits.
How to Optimize Website and Email Calls to Action with No Fuss
September 25, 2019
A call to action (CTA) is one of the most important elements you should focus on to improve your email marketing performance. Read this article to discover some tips on using calls to action and see best practices from well-known brands.
Each Micro Conversion Counts, or How to Keep Track of Small Users Actions
September 17, 2019
Find out how you can use micro conversions to increase your profit.
Email Marketing Laws You Should Always Keep in Mind
September 6, 2019
Discover what is considered to be legal email marketing in the European Union and five other countries.
Email Design Tips and Common Mistakes to Watch out For
August 14, 2019
Find out how to make your email template visually appealing and overall effective.
Sales Conversion Rate, or How to Bring Your eCommerce Business to a New Level with Email Marketing
August 6, 2019
Find out how to calculate sales conversion rate and how to improve it with email marketing.
How to Ask for Reviews via Email, and Why Customer Review is Important
July 31, 2019
Get the answer to the most popular question: How to ask for reviews?
What Is Email Fatigue and How to Fight It Off
July 18, 2019
Find out why subscribers feel overwhelmed with incoming emails and how to avoid email fatigue.
Just Make it Professional: Email Signature Best Practices
July 2, 2019
Discover the best practices for email signatures — a detail which may have a big influence on your brand image.