Find out the benefits of web push notifications, learn how to set them up, and check the ideas of how to include web pushes into your marketing strategy.

In this article, we’ll share six tips on how to organize email marketing for hotels, including list building, segmentation and types of emails to send.

In this article, we will talk about best practices of B2B (business to business) marketing. So, if your company sells products or services to other businesses, read on to find out what five steps will make your B2B email marketing strategy effective. To crown it all, we have prepared some useful tips and examples of B2B emails.

In this article, you'll find five steps you may take to reintroduce a dusty old list of subscribers to your regular email program with a re-engagement email campaign.

Find out how to calculate the return on email marketing investments, learn its different goals and measurements, and check several ROI calculators.

Email blacklist may be a big problem for active senders — a sudden decrease in delivery rate might be a sign that a sending domain or IP address has hit a blacklist. In case you’ve faced this problem or want to reduce the risks in the future, this entry will dot the i’s.

85% of people find that "spending money on travel is an investment worth making," so the primary goal of travel agencies is to help customers make their mind up. In this entry, we'll talk about the advantages of email marketing for your travel business and bring real-world examples of how to use it effectively.

Sender reputation is a key factor of email deliverability rate, which, however, can be messed up by many aspects including spam traps. In this entry, we've described different types of spam traps as well as the ways to prevent them from getting into your mailing list.

47% of recipients open emails based on a subject line only. In this article, we'll walk you through 11 effective approaches you can take to make your emails break through the ice, engage with your subscribers boosting their curiosity, and encourage the open.

Today, to be closer to your audience and provide the best experience possible, you should focus on mobile first. In this article, we’ve prepared plenty of useful hacks for you to understand how to optimize your emails for mobile, so read on.