Being always on the road, I consider myself a thrill-seeking traveler. I draw inspiration from fresh experiences and meeting new people, and look at life as our very own works of art. I'm passionate about marketing and appreciate a chance to share this passion with you.
September 13, 2018
85% of people find that "spending money on travel is an investment worth making," so the primary goal of travel agencies is to help customers make their mind up. In this entry, we'll talk about the advantages of email marketing for your travel business and bring real-world examples of how to use it effectively.
September 7, 2018
Sender reputation is a key factor of email deliverability rate, which, however, can be messed up by many aspects including spam traps. In this entry, we've described different types of spam traps as well as the ways to prevent them from getting into your mailing list.
August 31, 2018
Explore some email subject line ideas and examples to help your campaigns break the ice and engage with your subscribers.
August 28, 2018
Today, to be closer to your audience and provide the best experience possible, you should focus on mobile first. In this article, we’ve prepared plenty of useful hacks for you to understand how to optimize your emails for mobile, so read on.
August 16, 2018
One of the first choices email marketers should make while launching a new campaign is whether to use single or double opt-in. In this article, we'll explain the characteristics of each as well as their difference, so that you can choose the best option for you.
August 6, 2018
Many of you have been in email marketing for years, and now you probably know all ins and outs that make an effective campaign. However, this situation can backfire: over time, campaigns start to look dull, content becomes boring, and email marketers struggle to find new concepts. That's when we offer you a lifeboat — collection of email ideas. If you haven't seen the first pack of email content ideas yet, go on and scroll through it. In this part, we will provide you with the second portion of inspiration.
July 30, 2018
In life, people recognize each other by names. In email marketing world, it works just the same — users look at the sender name to identify who's trying to get in touch with them. In this article, we'll explore the most popular options of the sender name and share some of the best practices for upgrading it.
July 27, 2018
It's high time you send an email, but you have no clue what to write about. Sounds familiar? Don't worry as this story happens to all marketers now and then. We've come up with a list of ideas to help you get your inspiration back. Make a note of the first 12 and expect more in the next part.
July 13, 2018
New email marketing solutions and tools keep coming up, so it gets harder to navigate in the dynamic marketing world and easier to make mistakes, even for experienced professionals. But don't sweat it; we will sort it out. We've prepared a list of 12 common email marketing oopsies as well as hot tips for avoiding them.
July 5, 2018
Let's explore some metrics which will help you to measure the effectiveness of your marketing efforts.