Daria Stratovich

Daria Stratovich

Being always on the road, I consider myself a thrill-seeking traveler. I draw inspiration from fresh experiences and meeting new people, and look at life as our very own works of art. I'm passionate about marketing and appreciate a chance to share this passion with you.

Email Blacklist FAQ: How to Avoid Ending Up on One

October 31, 2024

Emails

Email blacklist may be a big problem for active senders — a sudden decrease in delivery rate might be a sign that a sending domain or IP address has hit a blacklist. In case you’ve faced this problem or want to reduce the risks in the future, this entry will dot the i’s.

Email Marketing Strategy for Travel and Tourism Industry

August 31, 2024

Emails

85% of people find that "spending money on travel is an investment worth making," so the primary goal of travel agencies is to help customers make their mind up. In this entry, we'll talk about the advantages of email marketing for your travel business and bring real-world examples of how to use it effectively.

Spam Traps and How to Avoid Them

August 31, 2024

Emails

Sender reputation is a key factor of email deliverability rate, which, however, can be messed up by many aspects including spam traps. In this entry, we've described different types of spam traps as well as the ways to prevent them from getting into your mailing list.

How to Optimize Your Emails for Mobile

August 31, 2024

Emails

Today, to be closer to your audience and provide the best experience possible, you should focus on mobile first. In this article, we’ve prepared plenty of useful hacks for you to understand how to optimize your emails for mobile, so read on.