You probably already use social media to elevate your brand presence or connect with your customers. But you can use it to achieve more than that.

You can set up a full-fledged store on social media, where you can do everything just like in brick-and-mortar stores. From product research to the final purchase, your customers can go through the entire sales funnel stages on social media. This is social commerce.

Over 43% of consumers use social media to find products and services to purchase. So, considering the number of sales this channel promises, taking advantage of social commerce should be a no-brainer.

Read on to find out what social commerce is all about.