Who does not like a good discount? Everyone except for businesses who don’t know how to manage their discounting strategies properly.
The method of reducing prices to gain more buyers is as old as time and has been tested and implemented in a thousand different ways. So does this mean it is a foolproof strategy and a win-win for both businesses and customers in any scenario? Definitely not. When sellers treat discount pricing as a long-term remedy that can be implemented time and time again, it means nothing but trouble — and we are here to make sure that does not happen.
In this blog post, we will talk about discount pricing, dive into the most popular discounting strategies, and offer some tips on how to handle it all well.