Managing a brand’s social media account can be a tough task: you need to monitor trends, track mentions about your brand, plan, create posts, and launch ads. Oh, and don’t forget to communicate with your community — answer their questions and help them solve their problems.
Luckily, you can optimize a lot of these steps. We’ve featured some of the best social media marketing tools that will help you minimize your effort without costing you results.
Social media monitoring tools
There are two main reasons to make constant social media monitoring a part of your SMM strategy.
First, monitoring social media allows you to collect significant data about your audience: their interests, pain points, behavior, and more. This information helps you tailor your strategy to meet the needs of your audience, make better promo campaigns, and create posts that engage and resonate with your base.
Additionally, social media monitoring is an essential part of reputation management. By tracking mentions about your brand you can both handle negative feedback faster, and find loyal customers to nurture into brand advocates.
Purpose: online reputation management, media monitoring, and tracking your competition.
Pricing: free 14-day trial; $49/mo for Plus, $99/mo for Premium, $199/mo for Max. Pricing plans depend on the number of keywords you can monitor, mentions your account gets, number of the account’s users, how often the system crawls the web searching for your chosen keywords, and extra features.
- mention and hashtag monitoring across social networks, news sites, blogs, videos, forums, and reviews;
- mentions categorized into positive, negative, and neutral;
- customizable alerts for mentions;
- integration with Slack;
- automated daily and weekly reports;
- export data as PDF reports, Excel files, and infographics.
We’ve tested Brand24 to track “SendPulse” mentions. Apart from monitoring the results on the main dashboard, you can export the data to use externally. Thanks to the data infographics, the statistics look user-friendly and are easy to comprehend. Check it out:
Purpose: online reputation management, media monitoring, and analytics.
Pricing: free Starter Pack; $29/mo for Medium, $99/mo for Fammio Pro. The price depends on the number of keywords and mentions tracked, update frequency, and social networks that you use.
- brand mention and keyword monitoring across news sites, social media, and Telegram;
- Mention Dynamics graph for analyzing your performance;
- ability to find influencers and content creators;
- real-time mention alerts;
- data export to CSV.
You can start using Famm.io in just three steps. First, choose whether you want to monitor brand visibility or find content creators. Second, fill in your brand’s name. Then, enter your competitor’s name and desired keywords. And voila:
Purpose: online reputation management, media monitoring, analytics.
Pricing: hashtag and keyword tracking — $199/mo for Professionals, $599/mo for Corporations, and from $720/mo for Agencies and Enterprises when billed annually. As for account and profile analytics — $39/mo for Professionals, $99/mo for Corporations and Agencies, and custom plan for Enterprises. If you pay for a year at a time, you can save up to 25%.
- hashtag tracking and analytics;
- monitor all media mentions of your brand and competitors’ brands and uncover the sentiment of each mention;
- influencer analytics;
- audience analytics: country, gender, devices, and more;
- data export to PDF, CSV, and Excel;
- email notifications about negative posts that include your search terms, and sudden spikes in activity.
Thanks to their deep analytics, Keyhole provides valuable insights and specific data about your audience. For example, we’ve learned in which countries SendPulse gets the most mentions:
Purpose: media monitoring, content scheduling, communication with users, and analytics.
Pricing: there is a free plan and several paid plans starting from $29/mo. If you pay for a year at a time, you’ll get a discount equivalent to the 2-month cost of the plan. A free 30-day trial is available as well.
- your brand, campaigns, and competitors tracking;
- mentions alerts;
- content planning calendar;
- responding to direct messages, reactions to posts and posts you’ve been tagged in;
- customized reports with seven ready-made report layouts to meet your needs.
This social media marketing tool helps you track your brand mentions as soon as they go live. All the updates are displayed in the feed:
SMM tools to create and schedule posts
Planning social media posts and activities in advance can save you a lot of time and help organize your resources.
There are many use cases for social media marketing tools to create and schedule posts. For example, you may be on vacation, you still need to keep a consistent presence on social networks. Or maybe, you’ve done some analytics and found the best time for publishing your posts is at a time that is not convenient for you. To solve these issues, make use of special SMM tools.
Purpose: scheduling posts, content curation, posts promotion, monitoring, and analytics.
Pricing: $19/mo for Professional, $99/mo for Team, $599/mo for Business, and a custom plan for Enterprise. A 30-day free trial is available for the Professional and Teams plans, and demos are available for the larger plans.
- easy drag-and-drop content calendar;
- Compose Box feature to schedule 30 or fewer posts to be sent automatically throughout the day or week;
- Boost feature to identify and promote your top performing Facebook content right from your dashboard;
- custom reports;
- export data to Excel, PowerPoint, PDF, and CSV;
- 150+ integrations including Trello, Slack, and others;
- mobile app.
With lots of its features and integrations, Hootsuite provides a quality environment for managing social media at every stage. For example, this is how Hootsuite helps you create and schedule posts:
Purpose: creating and scheduling posts and analytics.
Pricing: $15/mo for Standard, $35/mo for Professional, $275/mo for Agency, $400/mo for Agency Plus billed monthly. You can get a discount by paying for a year at a time. A 15-day free trial is available.
- publishing calendar;
- repeating posts weekly or monthly;
- targeting the audience by timezone or location;
- SmartQ Slot that predicts the best time for publishing;
- built-in URL shortener;
- real-time social media monitoring dashboard;
- direct messages from Facebook and Twitter;
- customized reports.
These valuable features will help you get the most of your content on social media by finding optimal time for publishing, targeting a specific audience, and keeping them engaged.
SMM tools to communicate with users
It’s important to respond to users on time. This is not only about reputation management: if you don’t take notice of direct messages in social media, you risk losing potential customers.
There are two main options to cut down the time you spend on communicating with users. The first one is to simplify and unify your operations: create answer templates and organize all the messages and mentions in one interface. But thus you still need to keep enough staff.
Luckily, you can automate your communication with potential customers using chatbots. Set up auto-replies to frequent questions, such as your address, product availability, or use an onboarding quiz. You can also make personalized messages which are more effective than standard messages: in sales, personalization provides a 40% growth in the value of the average order.
Purpose: auto-replies, user onboarding, and keeping customers in the loop.
Pricing: the Basic plan gives you three bots, up to 10,000 messages per month, and unlimited subscribers for free. If you have more than 1,000 subscribers, you’d better use High Volume Messaging starting from $9.85/mo with no restrictions on your number of messages.
free for the Basic plan, with up to 10,000/mo and unlimited subscribers; the pricing for High Volume Messaging with unlimited messages and bots depends on the number of active subscribers and starts from $9.85/mo.
- interaction with a single person or a group of people;
- auto-reply flows and chatbot flow test;
- detailed statistics about user interactions with the chatbot;
- personalized messages;
- autoresponders triggered by keywords in the dialogue;
- chat panel to monitor bots and chats.
With SendPulse, you can place a Facebook Messenger widget directly on your website and sign up users. You can create complex campaigns consisting of several messages to create an outstanding experience for your subscribers. Messages can include, not only text, but also an image, list, button with a link, and more.
Moreover, you can create a fully functional store right in your Messenger. After a short conversation with a user, the bot will generate a personalized offer. Product cards or even catalogs will lead users to your website.
Facebook chatbots from SendPulse can also reduce the workload of your customer support team. Now your support team will have time to deal with higher priority issues rather than waste their time answering routine questions.
Purpose: managing conversations on social media.
Pricing: $50/mo for Pro, and $225/mo for Business billed monthly. You can add a user for $25/mo and a social account for $10/mo. If you pay for a year at a time, you can save up to 20%. A 14-day free trial is available.
- collaborative team inbox for messages from Instagram, Facebook, and Twitter;
- conversation assignments;
- internal notes for team members.
This SMM tool is useful if you need to communicate with users frequently, and you have a customer support team that helps users on social media. You can assign specific messages to a support specialist who is more competent in the subject, and share dialogs with other specialists as a teaching tool.
SMM tools for analytics
Of course, social media management is not only about monitoring, planning, and communicating with users. You need to analyze your activities — know which posts get the most engagement, generate leads, and know where you need work — to improve your SMM strategy and have better business results.
Many social media platforms have their own in-built analytics tools, like Facebook Analytics, but they are not always sufficient. Luckily, there are social media marketing tools that will help you.
Purpose: social media performance evaluation.
Pricing: $199/mo for Drive, $299/mo for Engage, $499/mo for Engage Pro billed monthly. Making an annual payment will save you 15%. A 14-day free trial is available.
- social media analytics for your brand, your competitors, and market on the whole;
- alerts when a competitor boosts a post on social media;
- custom reports;
- data export to PPT, PDF, PNG.
With Rival IQ, you create your own landscape by adding a benchmark for your company and your competitors. That gives you a reference point and a better understanding of the situation.
Purpose: social media performance evaluation, audience analysis, posts scheduling, communicating with users.
Pricing: €99/mo for Medium, €199/mo for Large, €299/mo for X-Large, €499/mo for Enterprise billed monthly. With an annual payment, you can save up to 20%. A 28-day free trial is available.
- one-click reports;
- recommendations on the best time and day to post based on your content’s past performance;
- automated inbox assistant;
- built-in CRM.
Below is the example of a report by Agorapulse:
So, here are some of the social media marketing tools that can boost your SMM performance. This has been only a brief survey, there are other tools that may better suit your goals and budget. Test, compare, and use. Good luck!